This week's conversation focuses on the importance of consistency in the insurance business and provides tips for achieving it. The main takeaway is Simple. Being consistently good is more important than occasionally being awesome. The key to consistency is getting in front of a sufficient number of people each week. John and Miranda also emphasize the need for effective scheduling, including dedicating enough time for dialing and reaching out to potential clients during non-traditional hours. The importance of attacking leads and being proactive in booking appointments is highlighted.