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January 08, 2025The Craving BrainTHE CRAVING BRAINHow to Create New HabitsI.One day in the early 1900s, a prominent American executive namedClaude C. Hopkins was approached by an old friend with a newbusiness idea.14 minPlay
January 05, 2025The Habit LoopTHE HABIT LOOPHow Habits WorkI.In the fall of 1993, a man who would upend much of what we knowabout habits walked into a laboratory in San Diego for a scheduledappointment.15 minPlay
January 02, 2025ProloguePROLOGUEThe Habit CureShe was the scientists’ favorite participant.Lisa Allen, according to her file, was thirty-four years old, hadstarted smoking and drinking when she was sixteen, and had struggledwith obesity for most of her life.15 minPlay