A consultant shows you the path you need to walk, but a mentor walks the path with you. In a business as nuanced and unique as self storage, enlisting a mentor can be the difference between a successful business venture and one that never makes it through lease up.

As the industry evolves, new investors often face overwhelming decisions about facility design, technology, and operations, while experienced operators struggle to modernize outdated systems and marketing strategies. We tackle this topic from both perspectives:

• Common mistakes new owners make when setting up a facility
• How outdated practices can hold long-time owners back
• The role of mentorship in navigating technology, pricing, and marketing
• Where to find a mentor and why expert guidance saves time and money

Plus, we share a few key recommendations you don't want to miss.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions