How important is it for energy companies to harness the power of social media to track social sentiment, conversations about their competitors, and overall marketplace?

In this episode, we sit down with Emerson Cunningham, a social media legend with 30+ years of experience in shaping the future of global digital communications, to find answers to that question. Emerson shares about the role he has played in the operationalization of some of the largest energy sector social media centres in the country, and the importance of investing in corporate social media channels to keep customers satisfied.