Understanding financial strategy is very important if any startup is to make it to the top of the class. In fact, not just for startups but any organization that wants to understand their strategic bottom-line better. Financial strategy is the driving force of any strategy because everything comes down to number, how much it cost, how much we sell, how many donations did we receive, how many quantities do we manufacture or need, what do we need to manufacture & deliver the services or products to customers, how much do we pay on wages, office, technologies etc?
Every aspect of any organization including not for profit involves finance, therefore, understanding financial strategy,its relationship to/with other functional areas within the organization becomes very important.