You’re diving into the power of persistence and adaptability in this episode of Gig Gab with guest co-host Steve Witschel. From building and moderating a 132,000-member Cover Band Central group to navigating Facebook’s monetization chaos with the nearly-1,000,000-member Facebook page, Steve shares how he transformed challenges into content gold. You’ll learn how he separates community-driven interaction in the group from content curation on the page—and how both have become invaluable tools. If you’re not treating your Facebook group like an encyclopedia, you’re missing out.

It’s not just about posts, it’s about presence. Steve walks you through using AI tools like Sora to streamline video creation and embraces the idea of turning everyday gig life into engaging fan-building content. Whether it’s filming someone lugging gear or crafting posts that stir emotions, your goal is to create superfans between shows.

And yes, Rush is back on tour with Anika Nilles on drums—Steve’s take? She’s approaching it like a seasoned cover band pro. Dave’s take? You gotta listen to hear it straight from the source!

Through it all, you’re reminded: embrace failure, evolve with tech, and above all… Always Be Performing.

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