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In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Jesse Miller, VP of Growth at Good Life Clothing, a premium essentials and lifestyle brand, to discuss why content is imperative for growth, the evolution of the shopper, and some of the company’s recent successful campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/the-power-of-the-perfect-t-shirt-how-to-fuel-growth-for-newly-d2c-brand-with-jesse-miller-digital-dirt-podcast

00:00 - 02:27 Introducing Jesse Miller 
02:34 - 08:23 Good Life Clothing 
08:28 - 10:03 Aaron Rogers 
10:34 - 12:26 Colors and Consumers 
12:32 - 16:01 Socials and Influencers 
16:08 - 18:00 Working With Big Brands Early On 
18:05 -21:27  Focusing on Data 
21:30 - 26:34 How We Speak To Consumers 
26:41 - 30:25 Revenue Growth