Randy Crabtree connects with Carlos Garcia, co-founder of the Reframe Conference with his brother, former Unique CPA guest Hector, on Episode 214. Carlos's focus is on transforming how accounting professionals communicate with clients by promoting confidence and clear messaging. Sporting a certification in the "Exactly What to Say" methodology, which aids accountants in becoming strategic partners rather than mere compliance officers, Carlos emphasizes the importance of curiosity, empathy, and trust in interactions with both clients and your team, and delves into the impact of language on trust building. The Reframe Conference takes these important ideas into its mission to rebrand the accounting profession as innovative and forward-thinking.

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