The Power Table with Taylor Smith

This episode is a recording of our Visibility Advantage LinkedIn Live, presented by The Power Table and our friends at Adobe Acrobat. Taylor sits down with fellow Adobe Acrobat Ambassadors Katrina Owens, personal branding and PR consultant, and Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about what actually turns a speaking engagement into paying clients.

Whether you’re signing coaches, agency clients, or both, they share what’s worked (and what hasn’t) when it comes to choosing the right stages, building a talk that sells without feeling like a pitch, and following up so the people in the room actually become leads. They also get honest about the talks that missed the mark, and what they learned from them.

If you already have a speaking engagement on the calendar, or you’re hoping to book more, this episode is full of real takeaways you can use before your next talk.

In this episode, we cover:

• Why story, not tactics, is what makes coaching clients say yes
• Why cramming a talk full of information backfires, especially now that AI can deliver information in 60 seconds
• How to decide what goes in your talk and what stays inside your program
• Why your talk should be diagnostic, helping the right people self-identify their next step
• How to know you’ve overdone it, from rehearsing daily to running your talk past a few people first
• How agency owners can use speaking as a warm top-of-funnel activity, and why the talk topic has to match what you actually sell
• The types of events that have worked best for each of them, and why ROI isn’t always a client (sometimes it’s the other speakers)
• Why workshops and extra touch points beat one-and-done panels
• How to use a QR code, an email opt-in, and a PDF Space to follow up and spot hot leads
• Corporate and brand partner speaking vs. entrepreneur events, and why you don’t pitch when you’re being paid to speak
• The one thing to build into your talk if client acquisition is the goal

MORE:

Connect with Katrina Owens:
Instagram: https://www.instagram.com/katrinaowenspr/
Website: https://katrinaowens.com/

Connect with Kristina Bartold:
The Social Snippet: https://www.thesocialsnippet.com/
High Vibe Women: https://www.highvibewomen.ca/
Instagram: https://www.instagram.com/kristina.bartold/

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

Erica Ash went from a networking event where she couldn’t answer a question about her margins to writing a business finance book for women. In this episode, she shares the story that changed how she saw herself as a CEO, and how she turned a rigid, jargon-heavy subject into something that finally makes sense.

Erica walks us through how to read a P&L using her coffee cup analogy (in exactly three minutes, as Taylor challenged), why owner pay should come before profit, and how one of her clients went from a $1,200 paycheck to a consistent $8,000 a month without selling anything more. If you’ve ever looked at your profit and wondered where the money actually is, this one is for you.

Whether you’re early in your business or have been coasting for a couple of years without looking at your numbers, this episode is full of practical takeaways.

In this episode, we cover:

• The embarrassing networking moment that made Erica realize she’d given away her financial power
• Why women are so often left out of the language of business, and how to start learning it
• How to read a P&L using the coffee cup analogy, from revenue to gross profit to net profit
• Why your owner pay belongs on your P&L as a tracked, planned expense, not just random draws from your bank account
• The “peace numbers” (owner pay, taxes, and runway) and what base, breathing, and thriving pay look like
• Why profit on paper isn’t the same as cash in your bank account, and where Profit First can leave women behind
• How to price backwards from the number you actually need to make, including capacity and effective hourly rate
• The “keep, question, cancel” audit Erica used to find $400 a month in a client’s business without raising a single price
• Why talking numbers with other women is how we all get better at this

MORE:

Connect with Erica Ash:
Book: Talk Numbers to Me: A Surprisingly Simple Guide to Loving the Language of Money (available on Amazon, Barnes & Noble, and wherever books are sold):  https://www.amazon.com/s?k=9798994218617&i=stripbooks&linkCode=qs
Instagram: https://www.instagram.com/fundher_capital/

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

This episode exists because of a collaboration. Hailey Rowe, marketing and sales strategist and host of the Health Coach Nation podcast, pitched Taylor on a podcast swap, and this conversation is the result. In this episode, Hailey breaks down the collaboration types most people never think of beyond a simple podcast swap, how to vet a partner before you put them in front of your audience, and why the most successful collaborations are rarely a perfectly even trade.

If you've been wanting to collaborate with other coaches and service providers but aren't sure where to start, or you're ready to get more intentional with the partnerships you already have, this episode is full of real, usable takeaways.

In this episode, we cover:

• The collaboration types beyond a podcast swap, including freebie swaps, referral partnerships, guest trainings, and giveaways
• Why the best collaborations are rarely an even exchange, and how to offer something creative instead
• What to actually look for in a collab partner, including aligned values and overlapping audiences
• Why Taylor has become slower to say yes to collaborations, and what she vets for now
• The guest training strategy that's consistently grown Hailey's email list
• Why repeating collaborations with the same proven partners can outperform always chasing something new
• How to pitch a collaboration without overwhelming the other person
• Simple, low lift ways to add collaborations before the year wraps up

MORE:

Connect with Hailey Rowe: Free gift (5 posts to help book your next 10 discovery calls): https://haileyrowe.kartra.com/page/discoverycallclass
Instagram: https://www.instagram.com/hailey_rowe
LinkedIn: Hailey Rowe Health Coach Nation
Podcast: https://www.haileyrowe.com/category/podcast/ (New episodes every Wednesday and Friday, available wherever you listen to podcasts!)

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

Most investment stories are about instant ROI, spend money, see a launch, get a client. This episode is about the kind where the return isn't immediate... if ever.

In six weeks, Taylor spent $59,000 in her business on things that won't pay off for months, sometimes years. In this refreshingly transparent episode, she walks through exactly where that money went and why she doesn't regret a dollar of it, from trademarks to cybersecurity to a fully paid off conference venue. 

If you're building something you plan to keep growing, this is a real look at what that actually costs behind the scenes.

In this episode, we cover:

• Why she filed for trademarks now, and when a trademark filing is premature for an earlier stage business
• What a cybersecurity assessment and action plan actually covers, and why she invested in it before anything went wrong
• The Power Table LIVE 2027 venue reveal, and why she chose to pay it off early
• Why she brought her event team on months earlier than usual this year, and what that frees up for her personally
• How she's funding an aggressive early retirement goal directly through her business
• Why spending big without an immediate return isn't reckless when it's tied to a clear goal

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

Six months ago, Taylor wasn't planning on a cross-country move. Today, she's recording this episode from a second home in the New Mexico desert, splitting her life and business between there and Florida. In this personal episode, she tells the full story, from her husband quietly applying for his dream job from the back of a Power Table LIVE conference room, to the five-week scramble to relocate, to what it actually takes operationally to run a business from two states at once. 

If you've ever wondered what it looks like to build a business flexible enough to survive a life this unpredictable, this one's for you.

In this episode, we cover:

• The full story of how a job application, submitted quietly during a live keynote, led to a five week cross-country move
• The four-year-old conversation that turned out to be a quiet setup for exactly this moment
• What actually broke in the first three weeks of the move, and how they handled it
• The specific business structures, standard call times, batching, longer term planning, that made a five-week relocation possible
• What it really costs in travel days each month to run a business split across two states
• Taylor's challenge to reflect on where you're playing it safe instead of playing in possibility

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

The events industry is in the middle of a very public reckoning right now, and Taylor isn't staying quiet about it. In this episode, she breaks down two major event controversies making headlines, then shares her real predictions for where speaking in the B2B and entrepreneur space is actually headed, from the death of slide decks to what AI has done to the value of information itself. 

If you speak at events, want to, or you're trying to figure out how to get paid for it, this episode is the clearest picture you'll get of where things are going.

In this episode, we cover:

• The two recent event controversies that sparked this episode, and what they reveal about attendee expectations
• Why heavy slide decks are quietly hurting speakers, and what Power Table LIVE is doing instead
• How AI has made pure information worthless, and what's replaced it as a speaker's most valuable asset
• Why speaker sizzle reels don't work anymore, and what event hosts actually want to see instead
• How event hosts are starting to vet speakers, including letters of reference
• Why speaker fees are disappearing, and the real ways speakers are getting paid instead
• How to calculate the true dollar value of what an event hands you before you ever say a word on stage

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

The talk is only 20% of the job. In this episode, Taylor breaks down the other 80%, everything she does before, during, and after an event that actually drives ROI as a speaker. That includes the story of one off-stage coffee meetup, attended by exactly two people, that turned into a six figure ongoing brand partnership. 

If you speak at events or you're working toward it, this episode is the playbook for turning stage time into real relationships, sales, and opportunities.

In this episode, we cover:

• The six figure partnership that started at a coffee meetup nobody else showed up to
• How to prep before an event so your talk actually lands with the room
• Why showing up to registration, check in, and every "extra" event moment matters more than people think
• How to spot a warm buyer signal and turn it into a one-on-one conversation
• Why staying visible and present throughout an event builds (or quietly damages) your reputation as a speaker
• The follow-up habit that determines whether an event turns into real sales
• What Power Table Live expects from its speakers, and why that standard leads to five figure results

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

Two years ago, Taylor gave her first large keynote. Since then, she's spoken on over 100 stages and podcasts and become one of the most sought after speakers in women's entrepreneurship. In this episode, she's pulling back the curtain on everything that's happened since, the wins, the mistakes, and the lessons that actually moved the needle. 

If you're early in your speaker journey, thinking about stepping onto a stage for the first time, or already speaking and ready to get strategic about it, this episode breaks down exactly what it takes to turn visibility into real business growth.

In this episode, we cover:

• Why the actual talk is only 20% of the job, and what the other 80% looks like
• What to do when you get to an event and realize your talk doesn't fit the room
• Why audiences remember how you made them feel, not what you said, and how to build that into your talks
• The real numbers behind how speaking opportunities actually get booked, including how many are paid
• How Taylor prepares for a keynote, down to the exact number of times she rehearses
• Why the one-on-one conversations you have off stage matter more than the talk itself
• The follow-up habit most speakers skip that's costing them sales
• Why readiness is a decision, not a feeling, and how to move forward without it

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor breaks down the exact strategy behind last year's Black Friday launch, one that blew past the sales goal she'd set for the weekend. She walks through why she avoided launching anything brand new that weekend, the offer she pulled out of the archive instead, and the simple upgrade that made it impossible to pass up.

Taylor also unpacks the psychology of real urgency versus manufactured scarcity, why discounting 10 to 15 percent almost never moves the needle, and how planning months in advance meant she barely had to touch her laptop the actual weekend of the sale.

If you've ever felt like Black Friday is something you dread instead of plan for, this episode will change that.

In this episode, we cover:

• The five offer types that actually sell on Black Friday
• Why launching something brand new that weekend can backfire
• The difference between ethical urgency and fake countdown timers
• How planning in September set up a stress-free November
• Why discounting less than 20 to 30 percent rarely moves anyone to buy

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable

In this episode of The Power Table Podcast, Taylor walks through exactly what happens after you complete the Female Founder Economy Survey, from the anonymous collection window this September and October to the full 2027 Female Founder Economy Report releasing in January.

She also explains the goal behind the survey, reaching 1,000 female founders, why that number matters, and why women's voices, especially those running online and digital-first businesses, remain historically underrepresented in business data.

Take the Survey: www.thepowertable.co/survey

In this episode, we cover:

• Exactly where your survey answers go after you hit submit
• Why the data stays completely anonymous
• What's included in the 2027 Female Founder Economy Report
• Why 1,000 responses is the number this survey is built around
• Who this survey is built for, and why your answer counts

Grab your ticket to Power Table LIVE 2027: https://www.thepowertable.co/conference

Join The Power Table Mastermind: https://www.thepowertable.co/mastermind

I love speaking on your podcast or at your event! Details here: https://www.taylorsmithonline.com/speaking

Send me a DM on Instagram: https://www.instagram.com/thepowertable.co/

Join our FREE Facebook Community: https://www.facebook.com/groups/thepowertable