The PPC Cave

The PPC Cave

By Gene Villanoz and Ryan FentonBusinessMarketing
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The PPC Cave episodes

  • Reddit Q&A Pt 1: Truth About Agency Life & Best Beginner Campaign Structure I EP 40

    In this episode we answer Reddit Questions, a part of our question and answer series. .

    Some questions we discuss are how to navigate campaign structure for a small eCommerce store, as a beginner in Google Ads.

    We also get a little more broad and answer a question about PPC Agencies, and our experiences agency-side, in-house, and freelancing.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    reddit.com/r/thePPCCave/
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    42 min
  • Accentuate The Positive On Google Ads I Short EP 2

    Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven.

    We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is just a tool for traffic.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    6 min
  • Reasons Why Sometimes Google Ads Doesn't Work I Short EP 1

    Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail.

    This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    11 min
  • Setup For Low Budget eCommerce Accounts I EP 39

    In this episode we continue our series Google Ads For Beginners, and speak on how to run Google Ads for a small eCommerce account of $10-$25/day.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    41 min
  • P-Max Asset Groups: Segmented Vs Catch All | EP 38

    In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

    For any Google Ads related questions, email [email protected]!

    youtube.com/@ThePPCCave

    tiktok.com/@ThePPCCave

    instagram.com/ThePPCCave

    fiverr.com/ryanfenton

    fiverr.com/gene_villanoz

    Tune in and subscribe to The PPC Cave today!

    26 min
  • Live Screen Capture Broad Match Only & Campaign Results | EP 37

    In this episode Ryan goes over a mini case study of his client's Google ads account, and how Broad Match has helped their peformance in a Search Campaign.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    8 min
  • Q&A Series: Scaling + Auto Apply Reccomendations I EP 36

    In this episode we start an impromptu Q&A series, and we go over how to scale an account along with auto apply reccomendations, off or on?

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

    For any Google Ads related questions, email [email protected]!

    youtube.com/@ThePPCCave

    tiktok.com/@ThePPCCave

    instagram.com/ThePPCCave

    fiverr.com/ryanfenton

    fiverr.com/gene_villanoz

    Tune in and subscribe to The PPC Cave today!

    57 min
  • Beat 90% of Advertisers With Communication I EP 35

    In this episode we continue How To Get Started As A Google Ads Freelancer / Agency, and here we discuss How to Beat 90% of All Advertisers Through Communication.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    19 min
  • Google Ads News: ECPC Leaving in 2025 & More I EP 34

    In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC.

    -P-Max Introduces Automatic Video Resizing 2:02

    -Why P-Max Assets Are Important 5:33

    -Confidential Matching 7:33
    -Enhanced CPC Deprecated by March 2025 12:55
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    19 min
  • What Is A Reasonable Google Ads Management Fee To Charge I EP 33

    We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our 2nd episode we speak about What Is A Reasonable Google Ads Management Fee To Charge?

    -Fixed Monthly Retainer, What We Use 3:20
    -Pro Bono 11:27
    -Hourly Contract 18:30
    -If Just Starting Out, Start Low 21:59
    -Price Increase 24:12
    -Be Upfront and Transparent 27:44
    -Underpromise Overdeliver 30:59
    -Don't Force The Situation 47:12
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    55 min

About The PPC Cave

From the publisher's feed

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.