The PPC Cave

The PPC Cave

By Gene Villanoz and Ryan FentonBusinessMarketing
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The PPC Cave episodes

  • Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22

    Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


    -Manual Bidding

    -Max Clicks

    -Target CPA

    -Test of the Week

    -Max Conversion Value

    -Max Conversion

    -Target ROAS
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    1 hr 7 min
  • Google Ads New Dashboard I EP 21

    Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    32 min
  • Google Ads Verification & Screen Capture I EP 20

    Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave

    fiverr.com/ryanfenton

    fiverr.com/gene_villanoz

    Tune in and subscribe to The PPC Cave today!

    9 min
  • Google Ads Auto-Apply Recommendations & Screen Capture I EP 19

    Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    -Google Ads Looking To Control Your Account
    -Optimization Score
    -What Recommendations I Use (Sometimes)
    -What Google Means With "Add" or "Improve"
    -What Google Means With "Removing"
    -What Google Means With "Bidding Efficiently" & "Simillar Cost"
    -Ryan Shows Us How To Turn off Auto Apply Recommendations
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave

    fiverr.com/ryanfenton

    fiverr.com/gene_villanoz

    Tune in and subscribe to The PPC Cave today!

    31 min
  • Negative Keywords for Lead Generation Vs eCommerce I EP 18

    Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    -Competitor Searches

    -Informational Searches

    -Transactional Searches

    -Search Term Report Analysis

    -Search Term Report Filters

    -Irrelevant Offerings

    -Long-Tail Sculpting

    -Other eCommerce Brands/Platforms

    -eCommerce Comparison Searches

    -Undecided Search Terms

    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    Tune in and subscribe to The PPC Cave today!

    38 min
  • ROAS For eCommerce Explained | EP 17

    Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    -ROAS Definition

    -ROAS Calculation

    -Where You Can Utilize ROAS

    -ROAS For Business Owners

    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    Tune in and subscribe to The PPC Cave today!

    26 min
  • 2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16

    Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation.

    Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    -Campaign Overview Section
    -Impressions
    -Time Periods
    -Average Cost Per Click
    - Click Through Rate
    -Cost Per Conversion
    -Conversion Rate
    -Search Impression Share
    -Search Lost Impression Share Rank
    -Search Lost Impression Share Budget
    -Impression Share Top Vs Market Share
    -Customizing Campaign Columns
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    Tune in and subscribe to The PPC Cave today!

    33 min
  • What Campaign Type Should I Run Series Recap? | EP 15

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


    New Podcast Episode & YouTube Drop Mondays 12AM Mountain


    Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.


    • Search Ep7 & Ep8
    • Standard Shopping Ep11
    • Youtube Campaign Ep13
    • P-Max Ep9 & Ep 10
    • Small Budget eCom Store Ep12
    • All Other Campaign Types Ep14


      • For any Google Ads related questions, email [email protected]!


      youtube.com/@ThePPCCave

      tiktok.com/@ThePPCCave

      instagram.com/ThePPCCave

      Tune in and subscribe to The PPC Cave today!

      44 min
    • All Other Campaign Types in Google Ads 2024 | EP 14

      Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


      New Podcast Episode & YouTube Drop Mondays 12AM Mountain


      Continuing with our series, which Google Ads campaigns should I run.


      Today We Discuss Google Ads YouTube Campaign 2024 Best Practices


      • Google Ads Apps & Games
      • Distinguish Campaign Subtype
      • Android Vs iPhone Apps
      • Focus
      • Display's Nature
      • Why Display is Cheaper
      • Remarketing
      • Understand Your Product & Service
      • Demand Gen
      • P-Max Is Better
      • Why a Smart Campaign Is Not Smart


        • For any Google Ads related questions, email [email protected]!


        youtube.com/@ThePPCCave

        tiktok.com/@ThePPCCave

        instagram.com/ThePPCCave

        Tune in and subscribe to The PPC Cave today!

        40 min
      • Google Ads YouTube Campaign 2024 Best Practices | EP 13

        Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


        New Podcast Episode & YouTube Drop Mondays 12AM Mountain


        Continuing with our series, which Google Ads campaigns should I run.


        Today We Discuss Google Ads YouTube Campaign 2024 Best Practices


        • P-Max YT
        • Make It Concise Like A Vine
        • Works Well With Local
        • Multiple Touchpoints With Video
        • Awareness Campaign


          • For any Google Ads related questions, email [email protected]!


          youtube.com/@ThePPCCave

          tiktok.com/@ThePPCCave

          instagram.com/ThePPCCave

          Tune in and subscribe to The PPC Cave today!

          36 min

        About The PPC Cave

        From the publisher's feed

        Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.