The PPC Cave

The PPC Cave

By Gene Villanoz and Ryan FentonBusinessMarketing
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The PPC Cave episodes

  • Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


    New Podcast Episode & YouTube Drop Mondays 12AM Mountain


    Continuing with our series, which Google Ads campaigns should I run.


    Today Gene discusses which 3 campaigns to run for a small budget eCommerce store.


    • Brand Search
    • Brand Search Locations
    • Low Budget P-Max Campaign
    • Provide Perceived Deals
    • Shipping Content API Mistakes
    • Competitive Visibility
    • Sculpting Towards Relevancy
    • For any Google Ads related questions, email [email protected]!


      youtube.com/@ThePPCCave

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      Tune in and subscribe to The PPC Cave today!

      51 min
    • Google Ads Standard Shopping Best Practices I EP 11

      Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


      New Podcast Episode & YouTube Drop Mondays 12AM Mountain


      Continuing with our series, which Google Ads campaigns should I run.


      Today we discuss our best practices, insights, and processes, regarding Google Ads Standard Shopping.


      • Price Competitive Tool
      • Increase Your PLA Credibility
      • Marketing In Google Merchant Center
      • GTIN/UPCs
      • Product Category Filled Out
      • Title Optimization
      • Segment Your Product Listings
      • Query Sculpt
      • 80/20 Rule For Budgeting
      • Product Category Segmentation
      • Location/Device
      • For any Google Ads related questions, email [email protected]!


        youtube.com/@ThePPCCave

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        instagram.com/ThePPCCave

        Tune in and subscribe to The PPC Cave today!

        47 min
      • Performance Max Campaign Creation: Full Setup Walkthrough I EP 10

        Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


        New Podcast Episode & YouTube Drop Mondays 12AM Mountain


        Continuing with our series, which Google Ads campaigns should I run.


        Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel.


        • Bidding Strategy
        • Customer Acquisition
        • Performance Max Google Definition
        • When & How To Use P-Max?
        • Brand Exclusion
        • Brand Keyword Vs Longtail Generic Keyword
        • AI Google Asset Generation Tool
        • Best Sellers
        • Headlines
        • eCommerce Ad Copy
        • Regularly In Vs Interested In
        • For any Google Ads related questions, email [email protected]!


          youtube.com/@ThePPCCave

          tiktok.com/@ThePPCCave

          instagram.com/ThePPCCave

          Tune in and subscribe to The PPC Cave today!

          47 min
        • Google Ads P-Max Campaign Best Practices 2024 I EP 9

          Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


          New Podcast Episode & YouTube Drop Mondays 12AM Mountain


          Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run?


          Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024


          • Thoughts On P-Max
          • Why Run P-Max?
          • P-Max Is On All Platforms
          • Smart Shopping On P-Max
          • Max Conversions Vs Max Conversion Value
          • Product Listing Optimization
          • Revisit Your Search Campaign
          • P-Max Videos
          • P-Max Lifestyle Photos
          • Vertical & Horizontal Photos
          • Be Careful With Exclusions
          • Brand Exclusions

          • For any Google Ads related questions, email [email protected]!


            youtube.com/@ThePPCCave

            tiktok.com/@ThePPCCave

            instagram.com/ThePPCCave

            Tune in and subscribe to The PPC Cave today!

            1 hr 13 min
          • Google Search Campaign Creation: Full Walkthrough I EP 8

            Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


            New Podcast Episode & YouTube Drop Mondays 12AM Mountain


            Continuing with our series, which Google Ads campaigns should I run.


            Today Ryan discusses his process of creating a Google Search Campaign, full visual screen recording is on our YouTube channel.

            • Level of Intent
            • Interest Vs Presence Locations
            • Bid Strategy
            • Keywords
            • Ad Copy
            • For any Google Ads related questions, email [email protected]!


              youtube.com/@ThePPCCave

              tiktok.com/@ThePPCCave

              instagram.com/ThePPCCave

              Tune in and subscribe to The PPC Cave today!

              1 hr 13 min
            • Google Ads Search Campaign Best Practices 2024 I EP 7

              Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


              New Podcast Episode & YouTube Drop Mondays 12AM Mountain


              Today we start our 2nd series, Which Google Ads Campaigns Should I Run?


              Second episode of this series is: Google Ads Search Campaign Best Practices 2024

              • Why Utilize A Search Campaign?
              • Search Is the Original Campaign Type
              • GMC Suspended? Run Search While You Figure It Out
              • Google Ads Search Campaign For eCommerce
              • Google Ads Search Campaign For Lead-Gen

              • For any Google Ads related questions, email [email protected]!


                youtube.com/@ThePPCCave

                tiktok.com/@ThePPCCave

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                Tune in and subscribe to The PPC Cave today!

                1 hr
              • Google Ads For Agency Vs Business Owner/In-House I EP 6

                Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


                New Podcast Episode & YouTube Drop Mondays 12AM Mountain


                Today we start our 2nd series, Which Google Ads Campaigns Should I Run?


                First episode of this series is Google Ads For Agency Vs Business Owner/In-House.

                • Agency Side Google Ads
                • Client Side Google Ads
                • In-House Google Ads
                • Business Owner Google Ads

                • For any Google Ads related questions, email [email protected]!


                  youtube.com/@ThePPCCave

                  tiktok.com/@ThePPCCave

                  instagram.com/ThePPCCave

                  Tune in and subscribe to The PPC Cave today!

                  44 min
                • How To Win With Google Ads Series Recap I EP 5

                  Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


                  New Podcast Episode & YouTube Drop Mondays 12AM Mountain


                  Today we recap our 1st series, How To Win With Google Ads.


                  • Importance of Running Google Ads Ep 1
                  • Time, Money, and Patience Ep 2
                  • Where to Start With Google Ads Ep 3

                  • For any Google Ads related questions, email [email protected]!


                    youtube.com/@ThePPCCave

                    tiktok.com/@ThePPCCave

                    instagram.com/ThePPCCave

                    Tune in and subscribe to The PPC Cave today!

                    33 min
                  • Where To Start With Google Ads I EP 4

                    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


                    New Podcast Episode & YouTube Drop Mondays 12AM Mountain


                    Continuing with our First Series, How To Win With Google Ads.

                    Today We Speak On Where To Start With Google Ads


                    -Define Google Ads Success

                    -Conversion Settings

                    -Campaign Structure

                    -Start With Best Sellers

                    -Keep It Simple


                    For any Google Ads related questions, email [email protected]!


                    youtube.com/@ThePPCCave

                    tiktok.com/@ThePPCCave

                    instagram.com/ThePPCCave

                    Tune in and subscribe to The PPC Cave today!

                    41 min
                  • Google Ads Needs Time, Money, and Patience I EP 3

                    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


                    New Podcast Episode & YouTube Drop Mondays 12AM Mountain


                    Continuing with our First Series, How To Win With Google Ads.


                    Today we talk about how Google Ads Needs Time, Money, and Patience.


                    -Time Equals Data

                    -Results Don't Come Overnight

                    -Google Ads Learning Phases

                    -Google Makes $59B In Advertising

                    -Adequate Budget

                    -Patience: Client Story

                    -Google Ads Is a Long-Term Investment

                    -Stock Market Is Like Google Ads


                    For any Google Ads related questions, email [email protected]!


                    youtube.com/@ThePPCCave

                    tiktok.com/@ThePPCCave

                    instagram.com/ThePPCCave

                    Tune in and subscribe to The PPC Cave today!

                    38 min

                  About The PPC Cave

                  From the publisher's feed

                  Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.