The PPC Cave

By Gene Villanoz and Ryan Fenton

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.

We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience a... more

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FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 126 episodes available.

The PPC Cave episodes:

May 13, 2024 2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16
Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation.
Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Campaign Overview Section
-Impressions
-Time Periods
-Average Cost Per Click
- Click Through Rate
-Cost Per Conversion
-Conversion Rate
-Search Impression Share
-Search Lost Impression Share Rank
-Search Lost Impression Share Budget
-Impression Share Top Vs Market Share
-Customizing Campaign Columns
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
33min
May 06, 2024What Campaign Type Should I Run Series Recap? | EP 15
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.
Search Ep7 & Ep8

Standard Shopping Ep11

Youtube Campaign Ep13

P-Max Ep9 & Ep 10

Small Budget eCom Store Ep12

All Other Campaign Types Ep14

For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
44min
April 30, 2024All Other Campaign Types in Google Ads 2024 | EP 14
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
Google Ads Apps & Games

Distinguish Campaign Subtype

Android Vs iPhone Apps

Focus

Display's Nature

Why Display is Cheaper

Remarketing

Understand Your Product & Service

Demand Gen

P-Max Is Better

Why a Smart Campaign Is Not Smart

For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
40min
April 22, 2024Google Ads YouTube Campaign 2024 Best Practices | EP 13
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
P-Max YT

Make It Concise Like A Vine

Works Well With Local

Multiple Touchpoints With Video

Awareness Campaign

For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
36min
April 15, 2024Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today Gene discusses which 3 campaigns to run for a small budget eCommerce store.
Brand Search

Brand Search Locations

Low Budget P-Max Campaign

Provide Perceived Deals

Shipping Content API Mistakes

Competitive Visibility

Sculpting Towards Relevancy
For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
51min
April 08, 2024Google Ads Standard Shopping Best Practices I EP 11
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today we discuss our best practices, insights, and processes, regarding Google Ads Standard Shopping.
Price Competitive Tool

Increase Your PLA Credibility

Marketing In Google Merchant Center

GTIN/UPCs

Product Category Filled Out

Title Optimization

Segment Your Product Listings

Query Sculpt

80/20 Rule For Budgeting

Product Category Segmentation

Location/Device
For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
47min
April 01, 2024Performance Max Campaign Creation: Full Setup Walkthrough I EP 10
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel.
Bidding Strategy

Customer Acquisition

Performance Max Google Definition

When & How To Use P-Max?

Brand Exclusion

Brand Keyword Vs Longtail Generic Keyword

AI Google Asset Generation Tool

Best Sellers

Headlines

eCommerce Ad Copy

Regularly In Vs Interested In
For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
47min
March 25, 2024Google Ads P-Max Campaign Best Practices 2024 I EP 9
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run?

Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024
Thoughts On P-Max

Why Run P-Max?

P-Max Is On All Platforms

Smart Shopping On P-Max

Max Conversions Vs Max Conversion Value

Product Listing Optimization

Revisit Your Search Campaign

P-Max Videos

P-Max Lifestyle Photos

Vertical & Horizontal Photos

Be Careful With Exclusions

Brand Exclusions

For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
1h 13min
March 18, 2024Google Search Campaign Creation: Full Walkthrough I EP 8
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today Ryan discusses his process of creating a Google Search Campaign, full visual screen recording is on our YouTube channel.
Level of Intent

Interest Vs Presence Locations

Bid Strategy

Keywords

Ad Copy
For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
1h 13min
March 11, 2024Google Ads Search Campaign Best Practices 2024 I EP 7
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Today we start our 2nd series, Which Google Ads Campaigns Should I Run?

Second episode of this series is: Google Ads Search Campaign Best Practices 2024
Why Utilize A Search Campaign?

Search Is the Original Campaign Type

GMC Suspended? Run Search While You Figure It Out

Google Ads Search Campaign For eCommerce

Google Ads Search Campaign For Lead-Gen

For any Google Ads related questions, email [email protected]!

youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
1h

FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 126 episodes available.