The PPC Cave

The PPC Cave

By Gene Villanoz and Ryan FentonBusinessMarketing
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The PPC Cave episodes

  • How To Get Clients For Google Ads I EP 32

    We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads.
    -Deprecating Vs Depreciation Correction 2:03
    -Online Reputation 3:07
    -Google Ads Campaign Experiences 3:49
    -Manage For Free or Discounted Price In The Beginning 10:35
    -Learn Multiple Skills 11:08
    -Crediblity Before Profitability 12:20
    -Grow Your Colleague Network 14:00
    -Screenshot of Results 16:07
    -Ask for Referrals 23:32
    -Private Label With Agency 31:06
    -Create A Free Audit 36:00
    -Niche Down 41:32
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    1 hr 2 min
  • Google Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31

    Starting our on-going Google Ads News Segment Series, we discuss the following:

    -3rd Party Cookies Depreciated 1:59
    -Chat GPT Vs Google's Gemini 6:11
    -Google Product Studio 10:27
    -2024 Google Marketing Live Recap 13:26
    -Long-Term Vision of Google Ads 15:03
    -Google Lens 18:11
    -Google Merchant Center Next 19:42
    -New Google Ads Interface 21:27
    -Google Ads Invoicing 23:34
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    28 min
  • Common Client Questions I Candid Experiences & Thoughts I EP 30

    Wrapping up our series, Google Ads for Beginners, in this episode we discuss common Google Ads client questions, our experiences, and advice.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    -How Long Does Google Ads Take Before I See Results? 6:54
    -How Much Should I Spend? 10:54
    -If I Pay You, What Do I Get? 17:45
    -How Many Leads Or Sales Do I Get For My Budget? 23:54
    -What Return Will I See? 30:43
    -I Want A Specific ROAS? 30:55
    -Can We Do A Weekly Call? 40:07
    -How Often Will You Manage My Account? 50:51
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    1 hr 11 min
  • Secondary Bid Adjustments, When To Use Them? I EP 29

    Continuing with our latest series, Google Ads for Beginners, in this episode we provide strategy on secondary bid adjustments & when to use them.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    -When Will Secondary Bid Adjustments Not Work? 5:15
    -Use Large Data Sets 11:11
    -Don't Over Complicate 12:50
    -Dial In Your Ads First 17:15
    -Fix These First 22:30
    -Adequate Conversion Volume 30:37
    -Audience Bid Adjustments 30:44
    -Ad Schedule 4 Hour Break-Down 36:08
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    48 min
  • Googel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28

    Want results like this for your business? Contact Ryan today: https://ryanfentonppc.co.uk/

    In this episode, Ryan walks you through one of his client Google Ads accounts in the eCommerce space that has broken all time Google Ads records!
    You won't see other Google Ads podcasts do this, full transparency of insight and strategy for Ryan's eCommerce client.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    18 min
  • Low Budget Campaigns - Can They Work? I EP 27

    Continuing with our latest series, Google Ads for Beginners, in this episode we provide experience and strategy for a low budget Google Ads account.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    Can Low Budget Campaigns Work, Yes Or No? 5:25
    Fast & Precise Execution of Pivots 8:11
    Beware of Premature Unestablished Data 8:43
    Experience With Low Budget Client 12:49
    Landing Page Optimization 14:15
    Offering Competetive 14:48
    Google Merchant Center Optimized 23:30
    Tip of the Week 27:00
    Broad Match Keywords 35:29
    Website UX 38:45
    Do You Have Google Ads Budget? 40:55
    Holistic Approach For Digital Marketing 44:12
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    52 min
  • Google Ads Case Study *Live Account Screen Capture*| EP 26

    Here Ryan goes through one of his client's actual Google Ads account, to show a Google Ads case study.

    You won't see other Google Ads podcasts do this, full transparency of great results of a client.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    16 min
  • Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25

    Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    Google Defines Auto Create Text Asset & Final URL 1:46
    Who Can Benefit? 4:58
    Conversion-Optimized Webpages 7:20
    Testing For Scale 8:33
    When It Is Not Useful 9:34
    Varying Product Categories 9:50
    Inadequate Final URL Exclusions 13:06
    Crippling P-Max Signals With Exclusions 16:30
    Losing Control To Test & Segment 18:03
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    27 min
  • New Google Ads Account? Try This Structure *Live Walkthrough* | EP 24

    Continuing with our latest series, Google Ads for Beginners, in this episode Ryan gives his structure and strategy for a new Google Ads Account.

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    Create A Manual Search Campaign 3:03

    Bidding Strategy 5:32

    Search Network Vs Display Network 6:05

    Locations 7:35

    Manual Bid Strategy Type For New Campaign 12:23

    Top Funnel Search Keyword Strategy 15:47

    Ad Copy Headline Strategy 22:25

    Ad Copy Descriptions 28:44

    Assets 31:09


    Create A Manual Standard Shopping Campaign 36:44

    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    44 min
  • Google Ads Best Keyword Match Types In 2024 I EP 23

    Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when and how we use them.
    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
    Broad Match Over Phrase Match? 3:00
    eCommerce Broad Match Tips 14:35
    Learn How To Use All 3 Match Types 22:40
    Phrase Match 3 Keywords 23:55
    Chat GPT For Keyword Research 28:48
    Freelancer Tip Of The Week 31:06
    Understand How The Market Is Searching 45:30
    Exact Match Manual Keywords 47:48
    Oversegmenting & Data Fragmentation 1:00:20
    For any Google Ads related questions, email [email protected]!
    youtube.com/@ThePPCCave
    tiktok.com/@ThePPCCave
    instagram.com/ThePPCCave
    fiverr.com/ryanfenton
    fiverr.com/gene_villanoz
    Tune in and subscribe to The PPC Cave today!

    1 hr 11 min

About The PPC Cave

From the publisher's feed

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.