The PPC Cave

In Episode 124, Gene dives into tips on how to increase your Google Ads clients...Timestamps02:19 Show Expertise06:19 Retention 12:11 Give FreelyGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 123, Gene & Ryan reunite to discuss 2 quiet updates from Google Ads that'll impact every Google Ads advertiser in the next year...Timestamps08:24 Local Services Ads Are Moving Into Google Ads

17:47 Google Display Ads Become Demand Gen

27:42 Our ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 122, Gene elaborates on a question asked in the Google Ads subreddit.Timestamps03:44 Max Conversions vs. Manual CPC

07:44 Using Add to Cart data to diagnose performance

09:28 Auditing Search Terms, not just keywords

11:02 When Smart Bidding has enough data to learn

12:21 Is the problem Google Ads or your website?

14:39 Google Ads Campaign Structure

16:49 Optimizing your abandoned cart email sequenceGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 121, Gene gives you advice on how to handle Client's that can't make up their mind on their Google Ads campaign budget.Timestamps05:06 Control the Variables You Can Control

06:28 Make Smaller Budget Adjustments

08:24 Know Which Campaign Actually Deserves More Budget

10:19 Build Strong Campaign Structure

12:28 Focus on Search Terms

13:22 Lean Into Ad Strength

15:49 Be Honest With Clients

17:07 Final ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager.

Timestamps06:03 No Clear Structure / Strategy

10:49 Auto Apply Recommendations

14:53 Conversion Tracking A MessGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years.Timestamps06:53 Why This Matters For Target CPA Campaigns07:40 Why Target ROAS Advertisers Should Be Concerned Too08:48 The Campaigns Most At Risk10:31 Google's New Bid Target Adjustment Tool11:08 The Audit Every PPC Manager Should Run12:34 Key TakeawaysGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently.Timestamps02:44 Why Broad Match Has Become So Popular

03:34 The Mistake I See Most Often

05:14 Why I Prefer Starting With Phrase Match

09:14 Broad Match Is an Amplifier

12:04 When I WOULD Use Broad Match

13:33 My ApproachGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 117, Gene dives into 10 reasons on why your lead gen search campaign could be failing.Timestamps04:02 You're Targeting the Wrong Keywords

05:44 Your Search Terms Don't Match Your Service

07:36 Your Budget Is Too Small

13:02 Your Landing Page Is Weak

16:23 Your Offer Isn't Competitive

17:43 Your Conversion Tracking Is Broken

18:54 You're Making Changes Too Frequently

21:00 Your Ads Aren't Differentiated

22:13 Your Sales Process Is the Real Problem

24:02 You're Looking at the Wrong Metrics

26:11 Closing ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube:youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you!

04:37 The Secret To Lead Gen Success

07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success

04:57 Account structure

07:44 Conversion tracking

10:30 Campaign that failed

11:54 First 30 days

15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave