The PPC Cave

By Gene Villanoz and Ryan Fenton

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.

We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience a... more

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FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 85 episodes available.

The PPC Cave episodes:

November 30, 2024 Search Impression, Lost Due to Rank, and Budget I Short EP 4
In this episode of PPC Cave Short Episodes, Ryan breaks down the concept of Search Impression Share and why it's crucial for Google Ads success.
He covers the key components of this metric, including Search Impression Share Lost Due to Rank and Search Impression Share Lost Due to Budget, and explains how they impact your overall campaign visibility.
Ryan shares insights on how to analyze your impression share, improve your rank through better ad quality and bidding strategies, and determine if your budget is limiting your reach.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
8min
November 25, 2024 Common Mistakes for BFCM I Short EP 3
Continuing with our series, Google Ads for beginners, we've come across these mistakes for eCommerce clients during the BFCM season.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
18min
November 18, 2024 Why Do We Use A Changelog? I EP 41
As Ryan mentions in this episode, a changelog is basics for any competent Google Ads PPC manager. We tell you the benefits of this and why not to rely on only change history.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
37min
November 11, 2024 Reddit Q&A Pt 1: Truth About Agency Life & Best Beginner Campaign Structure I EP 40
In this episode we answer Reddit Questions, a part of our question and answer series. .
Some questions we discuss are how to navigate campaign structure for a small eCommerce store, as a beginner in Google Ads.
We also get a little more broad and answer a question about PPC Agencies, and our experiences agency-side, in-house, and freelancing.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
42min
November 04, 2024 Accentuate The Positive On Google Ads I Short EP 2
Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven.
We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is just a tool for traffic.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
6min
October 28, 2024 Reasons Why Sometimes Google Ads Doesn't Work I Short EP 1
Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail.
This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
11min
October 21, 2024 Setup For Low Budget eCommerce Accounts I EP 39
In this episode we continue our series Google Ads For Beginners, and speak on how to run Google Ads for a small eCommerce account of $10-$25/day.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
41min
October 14, 2024 P-Max Asset Groups: Segmented Vs Catch All | EP 38
In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
26min
October 07, 2024 Live Screen Capture Broad Match Only & Campaign Results | EP 37
In this episode Ryan goes over a mini case study of his client's Google ads account, and how Broad Match has helped their peformance in a Search Campaign.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
8min
September 30, 2024 Q&A Series: Scaling + Auto Apply Reccomendations I EP 36
In this episode we start an impromptu Q&A series, and we go over how to scale an account along with auto apply reccomendations, off or on?
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
57min

FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 85 episodes available.