The PPC Cave

By Gene Villanoz and Ryan Fenton

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.

We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience a... more

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FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 85 episodes available.

The PPC Cave episodes:

September 23, 2024 Beat 90% of Advertisers With Communication I EP 35
In this episode we continue How To Get Started As A Google Ads Freelancer / Agency, and here we discuss How to Beat 90% of All Advertisers Through Communication.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
19min
September 16, 2024 Google Ads News: ECPC Leaving in 2025 & More I EP 34
In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC.
-P-Max Introduces Automatic Video Resizing 2:02
-Why P-Max Assets Are Important 5:33
-Confidential Matching 7:33
-Enhanced CPC Deprecated by March 2025 12:55
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
19min
September 09, 2024 What Is A Reasonable Google Ads Management Fee To Charge I EP 33
We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our 2nd episode we speak about What Is A Reasonable Google Ads Management Fee To Charge?
-Fixed Monthly Retainer, What We Use 3:20
-Pro Bono 11:27
-Hourly Contract 18:30
-If Just Starting Out, Start Low 21:59
-Price Increase 24:12
-Be Upfront and Transparent 27:44
-Underpromise Overdeliver 30:59
-Don't Force The Situation 47:12
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
55min
September 02, 2024 How To Get Clients For Google Ads I EP 32
We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads.
-Deprecating Vs Depreciation Correction 2:03
-Online Reputation 3:07
-Google Ads Campaign Experiences 3:49
-Manage For Free or Discounted Price In The Beginning 10:35
-Learn Multiple Skills 11:08
-Crediblity Before Profitability 12:20
-Grow Your Colleague Network 14:00
-Screenshot of Results 16:07
-Ask for Referrals 23:32
-Private Label With Agency 31:06
-Create A Free Audit 36:00
-Niche Down 41:32
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
1h 2min
August 26, 2024 Google Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31
Starting our on-going Google Ads News Segment Series, we discuss the following:
-3rd Party Cookies Depreciated 1:59
-Chat GPT Vs Google's Gemini 6:11
-Google Product Studio 10:27
-2024 Google Marketing Live Recap 13:26
-Long-Term Vision of Google Ads 15:03
-Google Lens 18:11
-Google Merchant Center Next 19:42
-New Google Ads Interface 21:27
-Google Ads Invoicing 23:34
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
28min
August 19, 2024 Common Client Questions I Candid Experiences & Thoughts I EP 30
Wrapping up our series, Google Ads for Beginners, in this episode we discuss common Google Ads client questions, our experiences, and advice.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-How Long Does Google Ads Take Before I See Results? 6:54
-How Much Should I Spend? 10:54
-If I Pay You, What Do I Get? 17:45
-How Many Leads Or Sales Do I Get For My Budget? 23:54
-What Return Will I See? 30:43
-I Want A Specific ROAS? 30:55
-Can We Do A Weekly Call? 40:07
-How Often Will You Manage My Account? 50:51
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
1h 11min
August 17, 2024 Secondary Bid Adjustments, When To Use Them? I EP 29
Continuing with our latest series, Google Ads for Beginners, in this episode we provide strategy on secondary bid adjustments & when to use them.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-When Will Secondary Bid Adjustments Not Work? 5:15
-Use Large Data Sets 11:11
-Don't Over Complicate 12:50
-Dial In Your Ads First 17:15
-Fix These First 22:30
-Adequate Conversion Volume 30:37
-Audience Bid Adjustments 30:44
-Ad Schedule 4 Hour Break-Down 36:08
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
48min
August 05, 2024 Googel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28
Want results like this for your business? Contact Ryan today: https://ryanfentonppc.co.uk/
In this episode, Ryan walks you through one of his client Google Ads accounts in the eCommerce space that has broken all time Google Ads records!
You won't see other Google Ads podcasts do this, full transparency of insight and strategy for Ryan's eCommerce client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
18min
July 29, 2024 Low Budget Campaigns - Can They Work? I EP 27
Continuing with our latest series, Google Ads for Beginners, in this episode we provide experience and strategy for a low budget Google Ads account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Can Low Budget Campaigns Work, Yes Or No? 5:25
Fast & Precise Execution of Pivots 8:11
Beware of Premature Unestablished Data 8:43
Experience With Low Budget Client 12:49
Landing Page Optimization 14:15
Offering Competetive 14:48
Google Merchant Center Optimized 23:30
Tip of the Week 27:00
Broad Match Keywords 35:29
Website UX 38:45
Do You Have Google Ads Budget? 40:55
Holistic Approach For Digital Marketing 44:12
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
52min
July 22, 2024 Google Ads Case Study *Live Account Screen Capture*| EP 26
Here Ryan goes through one of his client's actual Google Ads account, to show a Google Ads case study.
You won't see other Google Ads podcasts do this, full transparency of great results of a client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
16min

FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 85 episodes available.