The PPC Cave

The PPC Cave

By Gene Villanoz and Ryan FentonBusinessMarketing
Download on the App Store

The PPC Cave episodes

  • Using P-Max for Lead Generation? | EP 84

    In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps05:04 High Quality Creative Assets

    09:32 Audience Signals

    10:36 Conversion Tracking

    11:48 Call Tracking Software

    14:24 Landing Page Experience

    17:55 Search Categories & Asset ReportingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    25 min
  • BEST ChatGPT Google Ads Keyword Research Prompt | Episode 83

    In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results.

    Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerce

    Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:44 Efficiency & Iteration04:16 Chat GPT Prompt09:13 Product KnowledgeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    16 min
  • How I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82

    In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:59 Testing

    05:00 Importance of lifestyle images on Google Ads

    07:26 Black Friday + Cyber Monday

    07:48 ChatGPT ProcessGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    12 min
  • Everything You Need to Know About ChatGPT Ads I EP 81

    In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:20 ChatGPT Ads Introduction08:00 My Thoughts on ChatGPT Ads10:21 Generative Engine Optimisation10:56 Low Competition to Take Advantage Of (To begin with)15:32 How AI Focused will ChatGPT Ads be?18:07 ChatGPT Ads WILL be a big deal...Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    24 min
  • September 2025 Google Ads News I EP 80

    In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 GMC Brand Profile

    03:52 Auto Created P-Max?

    05:50 Google Upgrades Demand Gen to Drive More ConversionsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    11 min
  • Google Ads Audit Checklist I EP 79

    In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:18 Start with the Big Picture

    06:11 Conversion Tracking & Attribution

    07:02 Campaign Settings

    11:44 Keywords & Search Terms

    13:15 Ad Copy & Extensions

    13:48 Landing Page Experience

    15:02 Performance Metrics Deep Dive

    15:48 Opteo: Making Auditing Easier

    21:03 Quick Wins You Can Apply TodayGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    23 min
  • Using Opteo for Google Ads (Opteo Episode Recap) | Episode 78

    In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:05 What is Opteo?01:07 The Wasted Spend Problem05:07 Core Features & How They Work08:09 Technical Deep Dive18:06 The Future of OpteoGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    23 min
  • 6 Questions Before Hiring a Google Ads Agency I EP 77

    In Episode 77 of the PPC Cave, Gene and Ryan dive into what precautions you should consider before working with a Google Ads agency.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:50 Define Your Goals First

    10:25 Look for Transparency in Reporting

    18:40 Test Their Process, Not Just Their Pitch

    25:50 Check Their Fit With Your Business

    29:54 Start With a Short Commitment

    33:57 What is their compensation structure?Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    45 min
  • Don’t Obsess About Google Ads Attribution I EP 76

    In Episode 76 of the PPC Cave, Gene dives into the pitfalls that lie into fully relying on Google Ads attribution!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:22 Intro01:54 The 3 Big Pitfalls in 202504:00 Last-Click Bias Still Persists10:33 Performance Max = Black Box12:13 Don’t Obsess Over Attribution15:37 Key Takeaways16:44 Closing ThoughtsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    19 min
  • Google Ads for Business Owners: Where to Start? I EP 75

    In Episode 75 of the PPC Cave, Gene dives into the essentials of where to start with Google Ads as a business owner!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:18 Intro02:41 The Beginner Crossroads (DIY, Freelancer, or Agency?)

    07:56 YouTube/Podcast

    08:30 Consultant vs. Manager

    09:56 Beyond Ads

    Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

    14 min

About The PPC Cave

From the publisher's feed

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.