The PPC Cave

In this episode, Gene Villanoz debunks the myth that Google Ads can be set up and left alone. He emphasizes the importance of continuous analysis and optimization in PPC management, discussing various factors that can affect campaign performance, including market dynamics, consumer behavior, and the implications of automated bidding strategies.

Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast

Referral of $100 for a signed Client!Timestamps00:00 Intro01:01 Myth: Set It & Forget It02:15 Why People Believe It

05:14 Why It’s Dangerous

11:02 My Story Currently With P-Max

13:20 Wrap

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz discusses Performance Max (P Max) campaigns and answers Reddit questions related to their effectiveness, particularly in lead generation and shopping campaigns. Timestamps00:00 Intro00:47 "My experience with P-Max"04:44 "P-Max Feed Only or Standard Shopping?"10:23 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

FREE TRIAL for Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast

In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the key announcements from Google Marketing Live 2025. They explore the introduction of Smart Bidding Exploration, the significance of AI Overviews in advertising, and the increasing integration of video ads across platforms, including YouTube and Google Search.Timestamps00:00 Intro 05:33 Smart Bidding Exploration

10:09 ADS In AI Overviews (Desktop) Above Google Shopping

11:29 Will an AI/LLM be the premier search engine?

14:26 More YouTube Placements, Video Ads, Etc.17:14 Asset Studio

35:25 Ask A Freelancer, How do you manage burnout?

43:49 $100 Referral for signed client

46:57 "Only Way To Win in the new era of search is with AI-powered campaigns-”

53:53 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Ryan Fenton discusses the best and worst niches for Google Ads. He provides insights into the costs and competitiveness of various niches, emphasizing the importance of understanding these factors for freelancers and agencies. Timestamps00:00 Intro

02:54 Exploring the Worst Niches for Google Ads

27:11 Identifying the Best Niches for Google Ads

42:51 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the recent updates from Google, particularly focusing on AI Max and Performance Max.Timestamps00:00 Intro02:07 Defining AI Max05:10 Skepticism of AI Max11:15 AI and PPC23:03 Ask A Freelancer 23:27 Difficulties for working B to B27:38 P-Max channel reporting38:44 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz discusses the implications of the 'limited by budget' notification in Google Ads. He emphasizes the importance of understanding what triggers this notification, which is often based on potential growth rather than actual performance. Timestamps:00:00 Intro01:34 When Can This Trigger & Why?06:28 When To Ignore?11:39 When To Increase?15:42 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz and Ryan Fenton discuss the intricacies of scaling a digital marketing business, focusing on the importance of financial management, tax strategies, and building a supportive team. Timestamps00:00 Intro03:33 Taxes

15:08 Get A Team

23:55 Ask a Freelancer: One Thing We've Changed Our Minds On

36:32 Clients

48:03 OuttroGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz and Ryan Fenton discuss their experiences in PPC management, share a humorous client story, and answer Reddit questions about PPC challenges and red flags when taking on new clients.Timestamps

00:00 Intro

01:07 Ryan's Fiverr Client Story

08:15 Reddit Question 1

16:14 Ask a Freelancer Segment

20:07 Reddit Question 2

35:02 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz and Ryan Fenton discuss the challenges faced in managing Google Ads PPC accounts, particularly when performance issues arise. They explore the importance of understanding budget constraints, ensuring proper conversion tracking, and the significance of open communication with clients. Timestamps00:00 Intro01:35 What to Do When Things Go Wrong03:55 Performance Issues After Changes09:50 Understanding Budget Restraints11:07 The Importance of Conversion Tracking18:03 Evaluating Data Over Time22:53 Client Communication and Honesty30:40 Navigating Client Relationships in Performance Marketing42:44 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max.Timestamps:00:00 Intro

01:53 What is one piece of advice as a PPC Manager

08:31 What Is Search Max?

42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!