The PPC Cave

In Episode 74 of the PPC Cave Gene & Ryan welcome special guest Shaquira Jeyasingh and talk about Wasted Spend, on top of Opteo's optimization secrets with Google Ads!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:17 Intro

08:18 What is Opteo?

13:09 The Wasted Spend Problem

21:52 Core Features & How They Work

32:43 Technical Deep Dive

59:43 The Future of Opteo

01:08:17 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 73 of the PPC Cave Gene & Ryan dive into whether or not Google Ads is okay to use as your only marketing strategy.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro

02:59 We are ppc Managers, Not CMOs

12:00 All-In Mindset Pressure

17:52 Omni Channel

27:30 Opteo!

30:38 Demand Capture vs Positioning Your Brand to Create DemandGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 72 of the PPC Cave, Gene Villanoz addresses the strategic considerations of bidding on brand keywords.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:42 Why Not?

06:45 Why Should I?

09:52 Snoopy Dog Food Example

18:25 What I Would Do

19:28 Client Example

28:53 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns.

Use our Opteo free 28 day trial!

Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro05:50 Why Need Negative Keywords P-Max

10:10 P-Max Negative Keywords

12:22 P-Max Negative Keywords Opteo VersionGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:33 My Chat GPT Prompt

03:08 Why This Prompt Works Best

06:40 Make It Work Around YOUR Niche

08:04 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode of the PPC Cave, Gene Villanoz dives into the evolving landscape of Google Ads in 2025. Discover the signs that you might be out of touch with the latest trends and strategies, and learn how to stay ahead in the ever-changing world of digital advertising.

Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro

01:38 You're obsessed with exact match

06:04 You mistrust automation instead of feeding it

09:16 You think your job is inside the platform only

12:49 You Silo Campaigns by Channel

14:22 You Only Care About ROAS or CPA

17:29 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode of The PPC Cave, Gene Villanoz introduces a new series focused on Google Ads tools, specifically highlighting the use of ChatGPT for creating ad copy.

Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro

00:40 Google Ads Tool Series

02:37 Step 1: Get The Paid Version

03:40 Step 2: Create a new project

06:27 Step 3: Use Deep Research

11:58 Wrap Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz and Ryan Fenton discuss various strategies to boost Google Ads conversions, focusing on onsite fixes, email marketing, and optimizing user experience.

Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro06:48 Tip 1 (Speed Up Your Site)

10:19 Tip 2 (Improve Product Page Trust Signals)

15:16 Tip 3 (Email Marketing)

20:04 Tip 4 (Streamline Checkout/Submit Form UX)

25:24 Bonus (Cross Sell & Up Sell)

33:14 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene dives into popular Reddit questions related to PPC management, discussing strategies for high-budget e-commerce campaigns, the role of Google Ads representatives, and advice for aspiring paid search specialists.

Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast

Referral of $100 for a signed Client!Timestamps00:00 Intro01:16 Question 111:28 Question 214:20 Question 320:05 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Ryan Fenton discusses three common mistakes found in 90% of Google Ads accounts he audits. He emphasizes the importance of using negative keywords, ensuring proper conversion tracking, and managing broad match keywords effectively.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:40 Not Using Negative Keywords

05:20 No Conversion Tracking

08:42 Broad Match Keywords Without Control14:50 Outro

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!