The PPC Cave

By Gene Villanoz and Ryan Fenton

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.

We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience a... more

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FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 85 episodes available.

The PPC Cave episodes:

July 15, 2024 Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25
Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Google Defines Auto Create Text Asset & Final URL 1:46
Who Can Benefit? 4:58
Conversion-Optimized Webpages 7:20
Testing For Scale 8:33
When It Is Not Useful 9:34
Varying Product Categories 9:50
Inadequate Final URL Exclusions 13:06
Crippling P-Max Signals With Exclusions 16:30
Losing Control To Test & Segment 18:03
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
27min
July 08, 2024 New Google Ads Account? Try This Structure *Live Walkthrough* | EP 24
Continuing with our latest series, Google Ads for Beginners, in this episode Ryan gives his structure and strategy for a new Google Ads Account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Create A Manual Search Campaign 3:03
Bidding Strategy 5:32
Search Network Vs Display Network 6:05
Locations 7:35
Manual Bid Strategy Type For New Campaign 12:23
Top Funnel Search Keyword Strategy 15:47
Ad Copy Headline Strategy 22:25
Ad Copy Descriptions 28:44
Assets 31:09

Create A Manual Standard Shopping Campaign 36:44
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
44min
July 01, 2024 Google Ads Best Keyword Match Types In 2024 I EP 23
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when and how we use them.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Broad Match Over Phrase Match? 3:00
eCommerce Broad Match Tips 14:35
Learn How To Use All 3 Match Types 22:40
Phrase Match 3 Keywords 23:55
Chat GPT For Keyword Research 28:48
Freelancer Tip Of The Week 31:06
Understand How The Market Is Searching 45:30
Exact Match Manual Keywords 47:48
Oversegmenting & Data Fragmentation 1:00:20
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
1h 11min
June 24, 2024 Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

-Manual Bidding
-Max Clicks
-Target CPA
-Test of the Week
-Max Conversion Value
-Max Conversion
-Target ROAS
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
1h 7min
June 17, 2024 Google Ads New Dashboard I EP 21
Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
32min
June 10, 2024 Google Ads Verification & Screen Capture I EP 20
Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
9min
June 03, 2024 Google Ads Auto-Apply Recommendations & Screen Capture I EP 19
Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Google Ads Looking To Control Your Account
-Optimization Score
-What Recommendations I Use (Sometimes)
-What Google Means With "Add" or "Improve"
-What Google Means With "Removing"
-What Google Means With "Bidding Efficiently" & "Simillar Cost"
-Ryan Shows Us How To Turn off Auto Apply Recommendations
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
...more
31min
May 27, 2024 Negative Keywords for Lead Generation Vs eCommerce I EP 18
Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Competitor Searches
-Informational Searches
-Transactional Searches
-Search Term Report Analysis
-Search Term Report Filters
-Irrelevant Offerings
-Long-Tail Sculpting
-Other eCommerce Brands/Platforms
-eCommerce Comparison Searches
-Undecided Search Terms
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
38min
May 20, 2024 ROAS For eCommerce Explained | EP 17
Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-ROAS Definition
-ROAS Calculation
-Where You Can Utilize ROAS
-ROAS For Business Owners
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
26min
May 13, 2024 2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16
Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation.
Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Campaign Overview Section
-Impressions
-Time Periods
-Average Cost Per Click
- Click Through Rate
-Cost Per Conversion
-Conversion Rate
-Search Impression Share
-Search Lost Impression Share Rank
-Search Lost Impression Share Budget
-Impression Share Top Vs Market Share
-Customizing Campaign Columns
For any Google Ads related questions, email [email protected]!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
Tune in and subscribe to The PPC Cave today!
...more
33min

FAQs about The PPC Cave:

How many episodes does The PPC Cave have?

The podcast currently has 85 episodes available.