The PPC Cave

In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational

05:16 Google Wants To Own Commerce

06:31 First-Party Data Became Mandatory

08:46 Demand Gen Is Google’s Meta/TikTok Competitor

11:20 Creative Is Becoming AI-Generated

12:36 Measurement Is Becoming Predictive

15:03 Ask Advisor = Google’s AI Marketing Assistant

16:38 Biggest Overall Message

18:31 Questions to Think AboutGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 112, Ryan shows his negative keywording process for Google Ads!Timestamps00:13 Intro00:39 Opteo 28 Days

01:45 Episode 113

04:30 Search Terms

15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: [email protected]: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads.

Timestamps

04:22 OpenAI Launches ChatGPT Ads Manager

09:05 Why This Matters

09:34 ChatGPT Ads vs Google Ads

14:15 Early Features

14:42 Key Questions for Marketers

29:15 My Take

Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.

We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.

For Google Ads questions or business inquiries: [email protected]

Reddit: reddit.com/r/ThePPCCave

YouTube: youtube.com/@theppccave

TikTok: tiktok.com/@ThePPCCave

Instagram: instagram.com/ThePPCCave

Ryan: caseflowppc.com

Gene: fiverr.com/gene_villanoz

tempus59.com www.instagram.com/tempus__59

Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.

Opteo Free 28 day trial!

https://www.Opteo.com/ThePPCcave

In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:08 Setting the Scene: AI in PPC Today01:48 How Opteo is Using AI05:48 Demo Segment20:1 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 110, Gene and Shaquira dive into their thoughts on AI and how it can improve your workflow for managing PPC, but also being cautious of automation.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:46 Setting the Scene: AI in PPC Today09:59 How Opteo is Using AI15:12 Demo Segment38:10 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 109 Gene discusses his take on broad match vs phrase match.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:00 Phrase

02:31 Broad

04:10 Reddit Question

06:22 My TakeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 108 Gene dives into the truth of Google Ads' optimization score and if its really worth trusting.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:14 What Is It?

05:14 Based On Recommendations

09:18 Based on Budget

11:13 Why You Shouldn’t Listen

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 107 Gene dives into ways you should be optimizing Performance Max for your e-comerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:09 What is P-Max

03:21 When Should You Use P-Max

05:06 Product Consolidation Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 106 Ryan dives into the most optimal Google Ads shopping setup you could have for you and your client's campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:56 High Margin vs Low Margin

11:52 Product Specific

15:44 Best Sellers vs Low PerformersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In Episode 105 Gene and Ryan dives into all the different reasons you could be handling Lead Gen incorrectly.Ryan Last Episodehttps://youtu.be/Tv8mnuKyYeU?si=J2cW0Su5r2uQq_HHEpisode 84 | Lead Gen For P-Max?https://youtu.be/sBlhT7h2pB0?si=f6DDc5NFzmEfpQyLUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:05 Bad Conversion Tracking

07:23 Optimizing for the Wrong Goal

10:19 Poor Keyword Strategy

13:50 No Negative Keywords

14:50 Weak Landing Pages

20:29 Budget Misallocation

23:33 Ignoring Lead Quality

27:18 Performance Max MisuseGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!