In this episode, Gene Villanoz and Ryan Fenton discuss their experiences in PPC management, share a humorous client story, and answer Reddit questions about PPC challenges and red flags when taking on new clients.Timestamps

00:00 Intro

01:07 Ryan's Fiverr Client Story

08:15 Reddit Question 1

16:14 Ask a Freelancer Segment

20:07 Reddit Question 2

35:02 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene Villanoz and Ryan Fenton discuss the challenges faced in managing Google Ads PPC accounts, particularly when performance issues arise. They explore the importance of understanding budget constraints, ensuring proper conversion tracking, and the significance of open communication with clients. Timestamps00:00 Intro01:35 What to Do When Things Go Wrong03:55 Performance Issues After Changes09:50 Understanding Budget Restraints11:07 The Importance of Conversion Tracking18:03 Evaluating Data Over Time22:53 Client Communication and Honesty30:40 Navigating Client Relationships in Performance Marketing42:44 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max.Timestamps:00:00 Intro

01:53 What is one piece of advice as a PPC Manager

08:31 What Is Search Max?

42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene goes in depth on using Google Merchant Center effectively in 2025.Timestamps:00:00 Intro01:07 AI Image Testing04:58 Building Out Store Profile06:00 Linking Socials7:08 Merchant Promos7:55 Store Quality18:16 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently.Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use TROAS?40:06 Gene Should You Use TROAS?41:23 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, Ryan discusses a shift in Google Ads strategy, focusing on key performance metrics rather than search impression share. He uses a real client example in the plumbing niche to illustrate his points.

Timestamps:00:00 Intro00:39 Challenges in the Plumbing Niche03:33 Search Impression Share Issues06:37 New Metrics to Focus On08:38 Final Thoughts & Recommendations10:02 Closing Remarks & Engagement

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!

reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanoz

In this episode, we’ll break down what key lead gen metrics we would prioritize instead of search impression share in 2025.

Timestamps:

00:00 Intro

02:23 New Addition to PPC Cave Team

04:47 Gene Entering the Lead Gen World

06:25 Is Search Impression Share Still A Valuable Metric?

13:06 Smart Bidding and Broad Match

20:14 Ryan Client Testimonial Plumbing Niche

30:43 Wrap Up

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google

Ads for lead generation & eCommerce.

For any Google Ads related questions, email [email protected]!

reddit.com/r/thePPCCave/

youtube.com/@ThePPCCavetiktok.com/

@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode, we’ll break down how to grow your ad spend while maintaining (or improving) ROAS. Scaling your Google Ads campaigns sounds great—but doing it profitably is another challenge altogether. In 2025, Google’s automation, AI-driven optimizations, and rising CPCs make scaling tricky.

Timestamps:

00:00 Intro

00:41 Common Mistakes in Scaling Google Ads

10:51 Scaling Slowly & Strategically

17:13 Adjust Bidding Strategies for Scaling

31:01 Final Thoughts & Takeaways

For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and follow The PPC Cave today!

In this episode we continue our Q&A Series, and jump on Reddit to answer some questions.We speak about low impressions and how to get impressions and clicks faster along with scaling an account or campaign. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!

In this episode we continue our series, How to Get Started As a Freelancer/Agency. We talk reporting, reporting is important to build trust, communication, and set the tone for future longevity with a client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email [email protected]!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!