The PR Breakdown with Molly McPherson

By www.mollymcpherson.com

The PR Breakdown reveals the moves behind the mess. Crisis communication expert Molly McPherson dissects the viral scandals, celebrity meltdowns, and corporate disasters dominating headlines to sho

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FAQs about The PR Breakdown with Molly McPherson:

How many episodes does The PR Breakdown with Molly McPherson have?

The podcast currently has 391 episodes available.

The PR Breakdown with Molly McPherson episodes:

July 14, 202090: How to Run a First-Class Virtual Presentation or Meeting
As organizations scramble to turn their in-person meetings into virtual events, the session moderators are scrambling as well, transitioning their in-person presentations for the small screen.
For these presenters delivering an captivating presentation in person can be challenging enough, but now they need to compete with technology and distractions.
On the podcast this week, twelve tips to help you perform a first-class virtual meeting or presentation.

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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22min
July 07, 202089: Six Phrases to Make Your Emails More Upbeat
The first half of 2020 has been a challenge to live through, let alone work through, so it is no surprise that the stress and anxiety of coping with the upheaval could be reflected in our emails.

Too much of a negative tone in your emails means people may peg you as a sourpuss, add more stress onto your customer or colleague, and increases the risk the conversation may find its way onto social media.

This episode shares six easy-to-remember phrases to bring a little optimism into your email to help you to build or maintain a positive relationship with customers and colleagues remotely.

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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9min
June 30, 202088: Being Black in the White Workplace. A perspective on race-related challenges from Cedric Brown
The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history.

One area of the discussions that arose from this month - the experience for racial minorities in the workplace.

On this week's podcast, Molly speaks with PR professional Cedric Brown about his work experience as a black man working in traditionally white-collar positions.

From code-switching (alternating how you speak in conversation) to questioned work attire, Cedric offers a glimpse into the life of a professional of color.

About Cedric Brown

Cedric F. Brown, APR, is a digital strategist with an interest in the intersection of racial justice activism and public relations. Find him being his most authentic self on Twitter: @abrothanamedCed

Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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49min
June 23, 202087: Celebrating Juneteenth: Why organizations should have noted the day on social media
In the week leading up to June 19, 2020, many communicators were faced with the question: to celebrate Juneteenth or not to celebrate Juneteenth on the company's social media feed. For big brands, the choice was an easy one to make: definitely.

But if you’re that lone communicator still agonizing over your organization’s silence on racism in the month of June—whether in its public statements, internal communications, or commitment to long-term action—you likely need more clarity on how to proceed.

On the podcast, why Juneteenth should not only be acknowledged but celebrated.

Mentioned on the podcast:

Juneteenth.com
[Episode 86] What To Say About the Lack of Diversity in your Boardroom
Follow Molly on Twitter

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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20min
June 16, 202086: What To Say About the Lack of Diversity in Your Boardroom
As organizations grapple with their responses over recent racial injustice issues, many boards of directors are recognizing the need to change policies at practices at the organizations they govern. However, one overlooked policy could bring the greatest scrutiny straight back into the boardroom - the lack of diversity on the board.

On this episode of the podcast, discussing how the composition up of the board reflects on the organization and sets the tone for future communication Mentioned on the episode:

3 Steps to Take if You’re on a Diversity-Challenged Board by Mary Beth West, MPRCA

Follow me on Twitter @MollyMcPherson.

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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29min
June 09, 202085: How to Build a Sense of Belonging with Rajkumari Neogy
A sense of belonging is a human need. People need personal connections to feel accepted and supported. Without it, the feeling of exclusion can create toxic environments at home and at work.

According to my guest, the key to these personal connections to feel accepted and supported can come from the traits, tragedies, and traumas of our ancestors for over 200 years in our cellular biology.

Rajkumari Neogy is an epigenetic coach and executive consultant who approaches belonging from a neurobiological view - how getting in touch with any deep-rooted trauma can help dismantle toxic work cultures.
Rajkumari has worked with my organizations worldwide, including HelloSign, Slack, Salesforce, Gainsight, Twilio, Google, Walt Disney Animation Studios, Wells Fargo, Cisco Systems, Facebook, United States Digital Service (USDS), Shuddle, HopSkipDrive, and Amazon. In 2013, s/he founded iRestart, which provides expertise in the areas of leadership development and organizational epigenetics. Rajkumari is also the creator of the iRestart coaching framework, the Disruptive Diversity Boot Camp, and the author of The WIT Factor: Shifting the Workplace Paradigm by Becoming Your Optimal Self. Rate, Review, & Subscribe on Apple Podcasts
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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39min
June 02, 202084: A Crisis Response Case Study: Minneapolis Police & George Floyd
The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh.
In such a tragic and confusing time, one thing is clear - the actions from four officers from the Minneapolis Police Department created a nationwide outrage that spilled onto the streets of Minneapolis and St. Paul, Minnesota, and eventually, cities across the country. But did the department's response have a hand in adding to the violence or disorder?

In today’s episode, a three-step process for rapid response. Key communication tactics to insert into crisis management plans to help reduce the threat of a crisis, not incite one.

Mentioned in this episode:

We Work tweet in response to Molly McPherson tweet & Julia Joy reply.

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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22min
May 26, 202083: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland
For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't feel connected to the leadership at a company is far greater if an effective line of communication is not in place.

On the podcast this week, how to bridge the gap between leaders who feel out of touch with younger employees. Molly speaks with change management expert Colleen McFarland on ways that connect and engage digitally with their workforce, industry, and community in a way that reinforces their personal and company's strengths.

About Colleen McFarland

Colleen McFarland believes in building relationships. As an expert in change management, McFarland helps leaders prepare and manage for impacts that business changes can have on their customers and employees. In her book, Disconnected - How to Use People Data to Deliver Realness, Meaning, and Belonging at Work, she exposes a truth that cold, hard facts combined with compassion are what is needed to motivate individuals to do the tough work that change requires.

Listen + Subscribe on Stitcher or Apple Podcasts
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
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33min
May 19, 202082: Eating Your Words: Cookbook author Alison Roman's recipe for an apology
“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter Hall of Shaming after she attacked the business strategies of the face of the Cravings brand along with Marie Kondo - the best-selling author devoted to helping people declutter their homes and live by keeping the items that "find joy." On the podcast this week, a recipe for finding the right words to write online when you have to eat your words.
Molly shares a 3-part response framework for mastering an apology.

Mentioned on this episode:

What Alison Roman Wants (The New Consumer)

Chrissy Teigen response tweet (May 7, 2020)

Alison Roman apology tweet #1 (May 8, 2020)

Alison Roman apology tweet #2(May 11, 2020)

© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
...more
21min
May 14, 2020[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick
As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this bonus episode of the podcast, Molly speaks with marketing expert Krista Fabrick, who shares advice for small business owners to help simplify and improve their marketing efforts during the downturn in business due to the pandemic.
© Molly McPherson 2020
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:
https://www.youtube.com/mollymcpherson
https://mollymcpherson.substack.com/
https://www.tiktok.com/@mollybmcpherson
https://www.instagram.com/molly.mcpherson/
...
...more
24min

FAQs about The PR Breakdown with Molly McPherson:

How many episodes does The PR Breakdown with Molly McPherson have?

The podcast currently has 391 episodes available.

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