Edelman's global chief creative officer Judy John talks to PRWeek editorial director Steve Barrett about the trends behind the winning work in the PR lions, why this is PR's time across the board and why comms pros should get out there and change the world.

Barrett also speaks to jurors Chris Foster, CEO of Omnicom PR Group, and Cheryl Overton, founder of Cheryl Overton Communications to get their take on the work that was judged this year and why comms shops still can't seem to crack the code of winning in the PR Lions.

Also on the itinerary:

• Why the Cannes jury plumped for Decathlon and BBDO Belgium's The Breakaway as the PR Lions Grand Prix.
• Having more creatives on the PR jury and the first ever client judge.
• How the best work not only stands for something but is also sustainable and profitable.
• What John means when she says PR is the next trend.
• And much more.

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