In this episode, we take you behind the scenes of how Prehab grew from zero to over 2.5 million followers on social media. Join us as we dive into our growth strategy, share valuable lessons we've learned along the way, and reveal the secrets to scaling a digital brand in the health and wellness space. From navigating the challenges of creating engaging content to adapting our approach as social media evolved, we break down the key steps that fueled our exponential growth and offer actionable advice for anyone looking to start or scale their social media presence.

Timestamps:

00:00 Introduction

01:57 Kinsey's Onboarding Experience with Prehab

06:06 The Purpose Behind Prehab's Social Media: Educating on Physical Therapy

10:48 Early Social Strategy: How Consistency Helped Us Gain Traction on Social

12:57 Mental Hurdles and Why Healthcare Provides Should Share Their Knowledge Online

14:10 How to Get Started on Social Media in 2024

20:31 Evolving with Audience Needs

24:20 Standing Out on Social: The Importance of Providing Value

26:24 Being Patiently Aggressive with Social Media

29:37 How Our Social Strategy Changed as Prehab Grew

33:46 Scaling on Social: How Narrowing Your Focus Can Exponentially Increase Impact

40:07 Optimizing the Pacing & Format of Your Content

45:44 Current Barriers to Social Media Growth on Prehab & Our 2024 Focus

56:35 What Prehab Means & Closing Remarks

Today's Sponsor: This episode is brought to you by Jane, a clinic management software and EMR that has been a game-changer for us at Prehab PT. If you're looking for a smooth transition to better clinic management, book a 1-on-1 demo at https://jane.app/book_a_demo?utm_medium=prehab_guys&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_pt Use the code PREHABGUYS at sign-up for a 1-month grace period on your new Jane account!

In this episode of the Prehab Podcast, Dr. Arah, Craig, and Mike reunite after over a year to relaunch the show with fresh insights and exciting new content. The team dives deep into the evolution of the podcast, sharing what's changed and what remains constant—helping people take a proactive approach to their health.

The conversation covers everything from the shift toward asynchronous care, addressing the abundance of health information online, and the importance of providing high-quality, accessible physical therapy. The hosts explore how Prehab has grown, what's coming next with their app, and their ongoing mission to make healthcare more proactive and preventative.

Get behind-the-scenes insights into their entrepreneurial journey, health tips, and the challenges they've faced along the way. Whether you're a longtime listener or new to Prehab, this episode has something for everyone!

Tune in and get ready for more insightful, actionable discussions about health, wellness, and the future of physical therapy!

If you're ready to take the next step in your own health journey, download the Prehab app for personalized programs that support your goals: https://theprehabguys.com/?wpsrc=Youtube&utm_campaign=evergreen&utm_source=youtube&utm_content=evergreen&utm_term=evergreen&utm_medium=video

Timestamps:

00:00 Introduction

01:44 Why We're Bringing Back the Podcast

02:48 Changes in Healthcare & Providing Access to Quality Information

05:39 The Importance of Early Intervention in Physical Therapy

06:33 The Evolution of Prehab's Content Strategy

09:08 The Abundance of Information Available Today

11:55 Providing Asynchronous Care

12:59 Symptom Management vs Long-Term Solutions

17:49 Movement is Medicine

19:37 How Prehab has Evolved

22:42 Physical Therapists as Entrepreneurs

23:59 Improving the Prehab App

28:42 What's Next for Prehab

32:53 Final Thoughts

In today's episode, Dillon is joined by Doctor of Physical Therapy Dan Lorenz, to discuss return to sprinting protocols after a lower extremity injury. We look to answer: How do you know someone is ready to return to sprinting? What does the first phase of sprint work look like? How do you know when to progress or regress someone's sprinting protocols? Should sprints be completed on flat surfaces or hills? All of that and more are answered in this episode!

Hope you enjoy!

-Team [P]rehab

Guest Bio: Dr. Dan Lorenz, PT, DPT, ATC, LAC, CSCS

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

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[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In today's episode, Dillon discusses how deep should you be squatting to prevent injuries. We look to answer: Where did the fear of squatting low come from? Where did the standard of below 90 degrees originate? Does squatting lower decrease the risk of injury? When should you not squat for full depth? All of that and more are answered in this episode.

Hope you enjoy!

-Team [P]rehab

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In this episode, Dillon discusses how to progress your exercises from table exercises all the way back to running by examining ground impact forces. We look to answer: After a leg injury how do you progress from table exercises back to running? How much force do the joints take on during walking, jumping, and running? How do you use objective numbers to avoid setbacks in your rehab progressions? All of this and more are answered in this episode.

Hope you enjoy!

-Team [P]rehab

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In this episode, Dillon discusses the history of the toe touch test looking to answer: Where did the toe touch test originate? What are the health implications if you cannot touch your toes? Are you at risk for back or hip pain if you can't reach your toes? What role do tight hamstrings play in the ability to reach your toes? What solutions are available to improve your toe touch flexibility? All of this and more are answered in this episode.

Hope you enjoy!

-Team [P]rehab

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In this episode, Dillon discusses the role tibial rotation plays in creating full knee extension mobility. We look to answer: What causes a lack of knee extension mobility? What role does tibial rotation or the "screw home mechanism" play in full knee extension mobility? Do you need to isolate or specifically work on tibial rotation to achieve full knee extension? All of this and more are answered in this episode.

Hope you enjoy!

-Team [P]rehab

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In this episode, Dillon is joined by Jason and Lauren Pak from the Reasonably Fit Podcast to discuss: strategies to make fitness approachable for everyone, tips to take care of yourself during hectic times or busy schedules, things to think about when posting to social media, and how to work with your spouse!

Hope you enjoy!

-Team [P]rehab

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Guest Bio:

Jason and Lauren Pak have dedicated themselves to helping people reach their health and fitness goals and one thing they know for sure is that if you're too intimidated to step into the gym or press play on that workout video in the first place, you'll never get there. That's why their number one goal is to help you gain the confidence you need to take that first step!

• Website
• Instagram

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In this episode, Dillon is joined by Dr. Craig Lindell, PT, DPT, CSCS to discuss the following: How do you modify movements giving you difficulty? What is motor learning and what role does dopamine play? How much of a challenge is good and how much is too much of a challenge? What role does mindset play? Is it important to document how you were able to troubleshoot the difficulty? All of this and more are answered in this episode.

Hope you enjoy!

-Team [P]rehab

The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!

In this episode, Dillon keeps the discussion going on the Sacroiliac (SI) joints answering these questions: What causes SI joint pain? What are the treatments for SI joint pain or dysfunction? What role does a SI joint belt play? All of this and more are answered in this episode.

Hope you enjoy!

-Team [P]rehab

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The [P]rehab Membership: Trial for Free!

This is the ultimate anti-barrier solution to keeping your body healthy. Access state-of-the-art physical therapy, fitness programs, and workouts online in the comforts of your own home or gym.

Follow [P]rehab:

• Website
• Instagram
• LinkedIn
• Twitter
• Facebook
• TikTok

[P]Rehabbers thank you for listening and let us know what to talk about next. We hope to help you take control of your health through education! Did you enjoy this? Please rate, review, share, and subscribe. Every bit of feedback, comments, subscriptions, and sharing helps others to discover this content and find available solutions!