The Pressboard Podcast

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with Beckley Mason, Senior Director of Branded Content at Bleacher Report. Beckley first began writing about sports when he was coaching high school basketball; since then, he’s contributed to sites like The New York Times and ESPN, eventually coming to Bleacher Report to launch their new branded content operation. 

His team’s recent campaign, “Style Stories,” saw Bleacher Report connect with JCPenney to tell the story of NBA up-and-comers over the course of their first year as professionals. Beginning just before the NBA and NFL drafts, this program traced the athletes' development as people and fashion influencers in this crucial time period.  

We talked to Beckley about using fashion to express yourself, what it takes to collaborate with NBA influencers, and why a jump shot from Joel Embiid means more than a jump shot from Tim Duncan.

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-bleacher-report-jcpenney/ 

This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Beckley Mason, @BeckleyMason

Hosted By: Jerrid Grimm, @jerridgrimm

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Jaren Jackson’s Anime Short

Marvin Bagley III’s Music Video

Beckley Mason’s Favorite Sports Books

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with Mike Rothman, CEO and Co-Founder of Fatherly. Mike has been the face behind Fatherly for over six years. He created the publication as a way of addressing the deficit that he saw in helpful content for dads in the digital age. 

Last year, Fatherly partnered with Chrysler Pacifica for “The Family Car” campaign. The goal of the partnership was to take an out-of-the-box approach to buying a vehicle for your family by creating both practical (car seat safety tips) and tongue-in-cheek (looks dads give in the rear-view mirror) content. Eighty-one percent of Fatherly’s readers with a child between the ages of zero and two had bought a car in the last year, which Mike says made the publication a perfect fit for the brand’s goal of illustrating their family-friendly functionality.

We spoke to Mike about how Fatherly came to be, their partnership with Chrysler and the importance of publishing content created by parents, for parents.  

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-fatherly-chrysler/ 

This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Mike Rothman, @MJRawth 

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with Mike Rothman, CEO and Co-Founder of Fatherly. Mike has been the face behind Fatherly for over six years. He created the publication as a way of addressing the deficit that he saw in helpful content for dads in the digital age. 

Last year, Fatherly partnered with Chrysler Pacifica for “The Family Car” campaign. The goal of the partnership was to take an out-of-the-box approach to buying a vehicle for your family by creating both practical (car seat safety tips) and tongue-in-cheek (looks dads give in the rear-view mirror) content. Eighty-one percent of Fatherly’s readers with a child between the ages of zero and two had bought a car in the last year, which Mike says made the publication a perfect fit for the brand’s goal of illustrating their family-friendly functionality.

We spoke to Mike about how Fatherly came to be, their partnership with Chrysler and the importance of publishing content created by parents, for parents.  

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-fatherly-chrysler/ 

This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Mike Rothman, @MJRawth 

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe: 

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher

Links:  

Fatherly - The Family Car

Fatherly - My Father The Series

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with two guests: Nina Van Brunt and Nick Heitz. Nina is the Executive Producer & Creative Director of Mic’s Brand Newsroom, which she helped build from the ground up, and Nick is their Vice President of National Sales. 

Last year, Mic partnered with Dove to help them further their message that beauty should be for everyone. Working together, the two discovered a series of inspiring and unique stories of how women are challenging today’s narrow beauty stereotypes. One piece, titled “Mastectomy Scars,” told the story of a woman who had a double mastectomy. The emotional and uplifting collaboration shows how a thought-provoking story can change people's minds — about a brand, a disease and about how we see beauty altogether. 

We talked to Nina and Nick about how their campaign with Dove came together, why every content company should build a brand newsroom and whether Jerrid is allowed to call himself a millennial. 

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-mic-dove/ 

This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Nina Van Brunt, @ninavanbrunt; Nick Heitz, @suchgreat_heitz

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with two guests: Nina Van Brunt and Nick Heitz. Nina is the Executive Producer & Creative Director of Mic’s Brand Newsroom, which she helped build from the ground up, and Nick is their Vice President of National Sales. 

Last year, Mic partnered with Dove to help them further their message that beauty should be for everyone. Working together, the two discovered a series of inspiring and unique stories of how women are challenging today’s narrow beauty stereotypes. One piece, titled “Mastectomy Scars,” told the story of a woman who had a double mastectomy. The emotional and uplifting collaboration shows how a thought-provoking story can change people's minds — about a brand, a disease and about how we see beauty altogether. 

We talked to Nina and Nick about how their campaign with Dove came together, why every content company should build a brand newsroom and whether Jerrid is allowed to call himself a millennial. 

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-mic-dove/ 

This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Nina Van Brunt, @ninavanbrunt; Nick Heitz, @suchgreat_heitz

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:  

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher

Links: 

Mastectomy Scars Campaign 

Mic’s Dove Newsroom 

Nina Van Brunt’s Favorite Book 

Nick Heitz’s Favorite Book 

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

Today on the show, we’re speaking with Tom Stern, Director of Sales for Gothamist. According to Tom, Gothamist presents the day’s news in a “tongue-in-cheek and shirt-untucked fashion,” which has made it a go-to source of information for New Yorkers – or anyone who wants to be a New Yorker. 

Last year, the site collaborated with Blue Apron to promote their Whole30 meals. While New Yorkers are infamous for never using their kitchens, the content emphasized how easy it can be to make meals at home if you can skip a few steps like meal planning and grocery shopping. No more spending an hour waiting in line at Trader Joe’s. 

Tom shared with us the secret sauce that makes Gothamist successful, including how sharing stories like why Cynthia Nixon’s bagel order is so controversial helps them build an intimate connection with readers.  

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-gothamist-blue-apron/ 

This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Tom Stern

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

Today on the show, we’re speaking with Tom Stern, Director of Sales for Gothamist. According to Tom, Gothamist presents the day’s news in a “tongue-in-cheek and shirt-untucked fashion,” which has made it a go-to source of information for New Yorkers – or anyone who wants to be a New Yorker. 

Last year, the site collaborated with Blue Apron to promote their Whole30 meals. While New Yorkers are infamous for never using their kitchens, the content emphasized how easy it can be to make meals at home if you can skip a few steps like meal planning and grocery shopping. No more spending an hour waiting in line at Trader Joe’s. 

Tom shared with us the secret sauce that makes Gothamist successful, including how sharing stories like why Cynthia Nixon’s bagel order is so controversial helps them build an intimate connection with readers.  

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-gothamist-blue-apron/ 

This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Guest: Tom Stern

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:  

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher

Gothamist + Nature's Way: Fall Routine Campaign 

Cynthia Nixon Bagel Order 

Tom Stern’s Favorite Book and Recent Read

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that’s exactly what happened in USA Today’s latest campaign with Nature’s Way.  

Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories. 

We talked to Chris about taking Nature’s Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career. 

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/ 

This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.

Guest: Chris Sweigart, @csweigart

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. 

This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that’s exactly what happened in USA Today’s latest campaign with Nature’s Way.  

Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories. 

We talked to Chris about taking Nature’s Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career. 

You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/ 

This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.

Guest: Chris Sweigart, @csweigart

Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:  

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher

USA Today + Nature's Way – Turmeric

USA Today + Nature's Way – Elderberry

Chris Sweigart’s Favorite Movie

Welcome to The Science of Storytelling, a Pressboard podcast!

The Science of Storytelling podcast brings together the best minds in the digital publishing world to talk about how stories can change the way we think and feel. Each week, we interview a guest who’s doing something new and innovative in the branded content space. We share our thoughts about the future of the industry — and content in general. From riding vintage rail cars through New York’s subway system to helping top NBA prospects build their personal fashion identities, the stories they share are ground-breaking and inspirational.

To subscribe, find The Science of Storytelling wherever you listen to podcasts, or go to www.pressboardmedia.com to learn more.

Hosted by: Jerrid Grimm, @jerridgrimm

Produced by: Leah Bjornson, @leahbjornson

Design by: Philip Cheung, @PhilipCheung

Music by: Kody Huard, https://soundcloud.com/kody-huard