The Pressboard Podcast

On today's’ Science of Storytelling I’m chatting with Mark Field, Head of the Invention branded content studio at Reach in the UK.

You’ll notice the theme of partnership through this episode. Whether it’s how Mark sees the partnership between news brand and advertiser, the new partnerships emerging between competing media companies and even the partnerships his career has brought him in his personal life.

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On today’s episode I’m chatting with Peer Schneider, Chief Content Officer at IGN.

Peer’s story is an incredible one. From a kid growing up in small-town Germany that just loved to play video games, to navigating the ups and downs of the dot.com crash, acquisitions and sales by Rupert Murdoch and why all these years later, he still gets excited about his sparkly new PlayStation5.

This episode is a play by play of the world of media over the last 25 years and Peer has had a front row seat the whole time. So get ready for a wild ride, it’s game time.

On today’s science of storytelling episode I’m chatting with Daniel Littlewood, Executive Producer at The Explainer Studio at Vox Media.

Daniel and I talk about introducing personal lubricants to Cambodia, bartering with red squirrels, and the importance of pronouncing someone’s name.

I also recommend you check out the show notes and watch a few of the videos that we’re covering in this episode, especially the Cambodian personal lubricant one.

Video: Number One Plus Personal Lubricant

Video: What's in a Name

This is a very special episode of Science of Storytelling. We welcome our very first, but hopefully not the last, Australian guest on the show. Liana Dubois is the Director of Powered at Nine, Australia's largest media company. This episode is packed with good stuff, a crash course in the Aussie media landscape, an inspirational list of visionary marketers, and a unique story about why opening someone else's mail can change your life. 

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Powered

Stop Listening to Your Customer and Start Listening to Your Brand

On today’s episode, I chat with Denise Burrell-Stinson, the head of WP BrandStudio at The Washington Post.

We discuss how the pandemic has changed the way we collaborate, why editorial and branded content are more the same than they are different, and the importance of keeping an open mind.

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Denise LinkedIn

You probably know Brian Morrissey best from his 10-year stint with Digiday where he headed up editorial as president and editor in chief.

Think things have changed for you this year? Brian has moved from New York to Miami, Left Digiday, started a personal newsletter about the media business and even had time in between to catch and recover from COVID.

Brian and I cover a lot of bases here, from Trump to Subscription business models and everything in between.

Subscribe to Brian's newsletter, The Rebooting here: https://therebooting.substack.com/

On this episode of the Science of Storytelling, I chat with Jeffrey Weinstock from Disney CreativeWorks. Jeffrey and I discuss his unconventional career path from sports coverage, to traveling with the cast of Dawson’s Creek, to the time he found himself on set with a real-life Star Wars X-Wing.

If you’re a fan of the incredibly wide-reaching world that is Disney, whether that is ABC, Hulu, Marvel, or everything else in the ever-expanding Disney universe, you’re going to love this episode.

Tune in to hear our fascinating conversation and don’t forget to subscribe!

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Jeffrey on LinkedIn

On today's episode of The Science of Storytelling, I have a chat with Eric Brandner, General Manager of Creative Lab at McClatchy. Eric shares his winding career path from sports journalism to branded content. He also discusses the unique experience of working with the United States military and their publication Stars and Stripes. The two of us also dig into why local expertise is essential to brands and their branded content.

Our conversation takes a lot of interesting turns, particularly when discussing Eric’s work with the military and creating localized, branded content. Eric has such a fascinating story to share and offers great insights about his profession. 

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On today's Science of Storytelling episode I'm chatting with Justin Celko, Senior Director, Branded Entertainment at LA Times Studio. We discuss our shockingly similar paths to the advertising world, the importance of context, and a future where branded content actually makes money for the advertiser.

The world has changed a lot in the last six months, not only for the world at large, but for The Los Angeles Times. As we open up our discussions, Justin lets us in on how work has changed for him and what branded entertainment looks like going forward.

Tune in to hear all this and more. Don’t forget to subscribe if you like what you hear!

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Justin on LinkedIn

L.A. Times

Mother Night

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative marketers and content studios. Hear the stories of their winding career paths, favorite campaigns and thoughts on the future of media.

This is a very special episode as we welcome our first ever guest host, Tiffanie Johnson, Senior Content Operations at USA TODAY NETWORK's in-house content studio, GET Creative.

Tiffanie chats with Jules Dewey, Regional Director of Sales & Marketing, Five Star Senior Living about their careers in storytelling, the unprecedented effects the pandemic has had on senior living facilities and why trust is so important.

This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.