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The Pressboard Podcast
The Pressboard Podcast episodes
- How Empathy Leads to Equity with Ashish Verma from Bloomberg Media: S2E5
Welcome to The Science of Storytelling, this season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.
On today's episode we chat with Ashish Verma, Global Executive Creative Director, Content and Creative Services at Bloomberg Media. We discuss the different career paths that lead him to his current role, the movement from branded content to branded solutions, and the importance of empathy in both our work and everyday lives.
This podcast is brought to you by Pressboard: putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
Guest: Ashish Verma
Hosted By: Jerrid Grimm, @jerridgrimm
39 min - The Power of Purchase with Chloe Reznikov from Meredith: S2E4
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.
On today's episode we chat with Chloe Reznikov, General Manager Commerce Content and Strategy at Meredith. We discuss how content can drive the sales of pillows, affiliate marketing, and what it's like to get laid off on your birthday.
This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
33 min - From Doctor to Director with Lloyd DSouza from Condé Nast: S2E3
Welcome to The Science of Storytelling, this season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.
This week on the show, we're chatting with Lloyd DSouza, Executive Creative Director, Head of Content Development and Branded Entertainment at Condé Nast. Join us as we talk about his biggest career pivots from med school at UCLA, to independent film making, to working at one of the largest media companies in the world.
This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
Guest: Lloyd DSouza, @ultralloyd
Hosted By: Jerrid Grimm, @jerridgrimm
40 min - Crashes and Courage in the Big Apple with Michal Shapira from WarnerMedia: S2E2
Welcome to The Science of Storytelling! This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.
Michal Shapira is the Senior Vice President, Head of Content Partnerships, News and Courageous Studios at WarnerMedia. Today we talk about the boom and the bust of the internet bubble, the shocking lack of female statues in New York City, and whether or not the Rocky movies still hold up for today's generation.
46 min - All Roads Lead to 30 Rock - Mike Rucker from NBCU: S2E1
Mike Rucker is the Vice President, Branded Content at NBC News at NBC Universal. Today we talk about his move to New York in search of an acting career, and an unorthodox path to branded content that includes interviewing Maggie Gyllenhaal, meeting Peter Travers and ending up at 30 Rock after all.
42 min - Dancing with the Marketers: Steps Digital Marketing and PR Can Teach Each Other: S1E9Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.This week on the show, we’re chatting with Stella Bayles, Director of CoverageBook which has rescued thousands of PR professionals from that mundane task of manually building press coverage reports for their clients. You may also know Stella from her own PR Resolution Podcast, but today she'll be on the other side of the mic discussing the world of public relations, how building Myspace pages for bands kicked off her career, and what digital marketing and PR can learn from each other.This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.Guest: Stella Bayles, @stellabaylesHosted By: Jerrid Grimm, @jerridgrimmSubscribe:For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:Apple PodcastsGoogle PodcastsGoogle PlaySpotifyStitcher34 min
- Creating Safe Spaces Online – Wattpad + Ben & Jerry’s: S1E7Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.This week on the show, we’re chatting with Chris Stefanyk, Head of Brand Partnerships at Wattpad. Chris was initially drawn to Wattpad through his interest in startups and the transformation of digital spaces, and has now been there for over five years.Last year, Wattpad teamed up with Ben & Jerry’s Canada for the “Pen Your Pride” campaign in support of the LGBTQ+ community. The brands worked together to host a write-a-thon and encouraged members and allies of the LGBTQ+ community to submit their stories.We talked to Chris about debuking Gen Z myths, Wattpad's values as a platform and how the campaign provided a safe platform for people’s voices to be heard.You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-wattpad-ben-jerrys/This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.Guest: Chris Stefanyk, @cstefanykHosted By: Jerrid Grimm, @jerridgrimmSubscribe:For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:Apple PodcastsGoogle PodcastsGoogle PlaySpotifyStitcherLinks:Pen Your Pride CampaignChris Stefanyk’s Favorite Book27 min
- Riding the Rails to NYC’s Forgotten Past – Atlas Obscura + Chase Sapphire: S1E6Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.This week on the show, we’re chatting with Jordan Schultz from Atlas Obscura. Jordan has a Master’s of Science Journalism from Northwestern. His love for both data and storytelling brought him to Atlas Obscura, where he works as the Director of Audience & Marketing.Atlas Obscura catalogs unusual and obscure travel destinations, in addition to hosting creative events for its readers and brand partners. Its team brought both passions together in their latest campaign with Chase Sapphire. The event transported readers to New York’s iconic past via an after-hours ride aboard a restored MTA train from the 1940s. Each of the train’s cars were themed, providing music and entertainment from an iconic 20th century decade for their riders. The train also created an enviable spectacle for onlookers on every subway platform it passed.We talked to Jordan about bringing New York’s history to life, why he and his partner love grandiose Spanish door knockers and the power of a really good idea.You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-atlas-obscura-chase-sapphire/This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.Guest: Jordan Schultz, @MonroeSchultz0 min
- Riding the Rails to NYC’s Forgotten Past – Atlas Obscura + Chase Sapphire: S1E6Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.This week on the show, we’re chatting with Jordan Schultz from Atlas Obscura. Jordan has a Master’s of Science Journalism from Northwestern. His love for both data and storytelling brought him to Atlas Obscura, where he works as the Director of Audience & Marketing.Atlas Obscura catalogs unusual and obscure travel destinations, in addition to hosting creative events for its readers and brand partners. Its team brought both passions together in their latest campaign with Chase Sapphire. The event transported readers to New York’s iconic past via an after-hours ride aboard a restored MTA train from the 1940s. Each of the train’s cars were themed, providing music and entertainment from an iconic 20th century decade for their riders. The train also created an enviable spectacle for onlookers on every subway platform it passed.We talked to Jordan about bringing New York’s history to life, why he and his partner love grandiose Spanish door knockers and the power of a really good idea.You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-atlas-obscura-chase-sapphire/This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.Guest: Jordan Schultz, @MonroeSchultzHosted By: Jerrid Grimm, @jerridgrimmSubscribe:For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:Apple PodcastsGoogle PodcastsGoogle PlaySpotifyStitcherLinks:New York Through Time CampaignCartagena Door KnockersJordan Schultz’s Favorite Book29 min
- Dunking on Fashion Dreams - Bleacher Report + JC Penney: S1E5Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.This week on the show, we’re chatting with Beckley Mason, Senior Director of Branded Content at Bleacher Report. Beckley first began writing about sports when he was coaching high school basketball; since then, he’s contributed to sites like The New York Times and ESPN, eventually coming to Bleacher Report to launch their new branded content operation.His team’s recent campaign, “Style Stories,” saw Bleacher Report connect with JCPenney to tell the story of NBA up-and-comers over the course of their first year as professionals. Beginning just before the NBA and NFL drafts, this program traced the athletes' development as people and fashion influencers in this crucial time period.We talked to Beckley about using fashion to express yourself, what it takes to collaborate with NBA influencers, and why a jump shot from Joel Embiid means more than a jump shot from Tim Duncan.You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-bleacher-report-jcpenney/This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.Guest: Beckley Mason, @BeckleyMasonHosted By: Jerrid Grimm, @jerridgrimmSubscribe:For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:0 min
About The Pressboard Podcast
From the publisher's feed
This show is all about the intersection of Content + Commerce. We interview the most interesting and influential leaders in marketing and media today to explore branded content, affiliate and…
eCommerce. Guests share more than just the job as we explore the guests often windy career paths to their current roles, and how they view the future of content.