Baker Communications President and CEO Walter Rogers welcomes Michael Steinmetz, Senior VP of Worldwide Inside Sales for Micro Focus, as his guest on this week’s edition of his program on CBS Radio.

Baker Communications President and CEO Walter Rogers is joined on CBS Radio this week by Tom Wong, VP of Dreamforce for salesforce.com. Rogers and Wong will be discussing Dreamforce ’10, the latest iteration of the bi-annual mega-conference hosted by salesforce.com, and universally regarding as the world’s premier cloud computing event.

Baker Communications President and CEO Walter Rogers discusses strategies for aligning sales and marketing integration with Andy Lark, VP and GM of Large Enterprise Marketing for Dell

Baker Communications President and CEO Walter Rogers discusses strategies for building a prospecting culture with Pete Dockery, Area VP for VMware on CBS Radio.

Baker Communications President and CEO Walter Rogers begins a 12-week series of 30-minute radio shows discussing the challenges sales organizations are facing as they transform from a farming culture to a prospecting culture to close business and drive revenue during this period of economic uncertainty.

Lin Fisher, Vice President of Play Operations Center and Marketing for Baker Communications, welcomes Eloqua’s Regional Sales Director Edward Golod to CBS Radio to discuss effective strategies for overcoming customer pressure for discounts by selling value over price

Walter Rogers discusses the urgent need for sales professionals to be continually learning and upgrading their skills

Walter Rogers discusses the importance of doing all things with integrity

Walter Rogers addresses the power of maintaining a positive attitude to help grow business

Walter Rogers discusses best practices for demonstrating commitment to your customers