The Pricing Queen

By Sally Farrant

The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve.

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How many episodes does The Pricing Queen have?

The podcast currently has 50 episodes available.

The Pricing Queen episodes:

November 16, 2022#47 Busting Money Myths
What money myths are you running your business by? Your views and beliefs about money can really help propel your business forward or hold it back. I hear it all the time with clients, certain money myths that are said over and over again. But it’s often coupled with a desire to grow the business and reach bigger financial goals. However, if you don’t pick up on those money myths you’re telling yourself, you will not reach the goals you set. So how can you change that?
It starts with picking up on those myths you’re telling yourself and busting them! So, in this week’s episode of The Pricing Queen, that’s what we’re going to do. We’re going to be covering the most common ones, including:
Money myth #1: I don’t need to plan as I have enough money [0:52]
Here’s how to make budgets seem less boring [1:29]
Money myth #2: Someone else manages my finances, so I don’t have to [2:23]
The one thing you’re responsible for [3:14]
Money myth #3: I’m rubbish with money (or with maths) [4:23]
My recommended resource for money mindset [4:35]
Money myth #4: I can’t afford it [5:42]
What if other people can’t afford you? [7:05]
Money myth #5: I can’t charge that [7:21]
A simple pricing increase strategy [7:51]
Resources:
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
How to work with me - http://thepricingqueen.com/workwithme.
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10min
November 09, 2022#46 2023 Planning
Do you want to hit 2023 with a bang? Do you know where you’re headed in the next 12 months? Planning is so important for your business, because without a plan you will not hit those goals, won’t know what content to create and will not understand where your business is going.
And with no way of being able to plan or make decisions to grow your business, you’ll just end up sort of bumbling along with no actual way of making the money you want or getting your business where you want it to go.
So in this week’s episode of The Pricing Queen, we’re going to turn that around! Planning is so beneficial to your business and I’m going to explain why it is and what you need to be looking at to create a great plan. So we’re going to be covering:
Why it’s so important to plan [0:54]
If you’re currently bumbling along, here’s why that’s happening [1:27]
Why planning and pricing go together so well [1:45]
Questions to ask if you want to grow your business in 2023 [2:46]
How 90 day sprints fit into your business planning [3:38]
Things that are often forgotten when planning for the year ahead [4:13]
What to do if you’re not a natural planner [4:40]
What to look at with costs and revenue [5:22]
Looking at your goals for the year ahead [6:03]
Resources:
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Get details on my planning masterclass on 29th November at 10am - http://thepricingqueen.com/2023plan.
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8min
November 02, 2022#45 Pricing in a recession
How do you price during a recession? It’s going to be a difficult time for many people, especially as prices are going up and inflation is at a record high. So how can you effectively grow your business when things are so tough right now?
You have to remember that, although it’s a difficult time for some people, it’s not awful for everybody. And some business owners won’t be heavily affected by the recession. And a recession doesn't mean that businesses aren’t investing in your services - people are still spending.
But I know what it’s like. You want to continue helping people during a recession, but you don’t want it to adversely affect your business. So, in this week’s episode of The Pricing Queen, we’re going to be covering lots of things that will help, including:
The most important pricing thing to remember during a recession [1:00]
How to help people during a recession [2:07]
How to know what to cut (and what not to cut!) [2:31]
The one thing you absolutely must pay [3:15]
The starting point for all your pricing structures [3:29]
What to do when you’re really struggling [4:13]
Why lowering your prices shouldn’t me your first action and what to do instead [4:19]
How to reduce offers, not just prices [4:53]
The importance of boundaries [5:17]
Package prices and reduced offers [5:36]
How to offer a reduced price without adversely affecting your business [6:00]
My top recommendation for pricing during a recession [6:47]
Resources:
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
How to work with me - http://thepricingqueen.com/workwithme.
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8min
October 26, 2022#44 Online business myths
There are so many online business myths and success stories doing the rounds. As an online business owner, you cannot fail to see them or be attracted to them. It can be incredibly difficult to know what is and isn’t real, especially when you’re only being given half the story.
That’s why I loved chatting with Teresa Heath-Wareing for this week’s podcast. Teresa helps business owners from all around the world create a business and life they dream of, not what the rest of the world tells them they should have. Because success isn’t always about six figure launches and working from a beach - it’s about creating something that fits in with you, your family and your life.
In this week’s episode of The Pricing Queen, we’re going to be covering:
What having a business and life should look like to you [2:41]
The reality is having that lifestyle will always include a payoff [3:05]
What it means to have a personal brand - and the work involved [3:55]
Why you can't compare yourself to the bigger 'person next door' type of business [6:59]
Knowing what you can and shouldn't outsource in your business [8.19]
Why outsourcing your social media is never a great idea [8:46]
Why exclusivity isn't always authentic [10:55]
Do yourself the biggest favour by asking yourself this one question! [12:30]
The reality of building an online business [14:05]
How attractive the numbers can be and why it's not always that straightforward [15:17]
The myths and reality of earning money while you sleep and that beach lifestyle [16:35]
The reality of having a membership and the work involved [18:55]
Growing an organic list and using testimonials authentically [21:24]
Why big results can include not falling apart! [24:32]
The 3 key things to understand if you want your business to be amazing [26:02]
The reality behind the online space [27:12]
Why you need to keep it authentic [27:39]
Looking at the long game rather than the sexy sells [30:27]
Why affiliating with others isn't always the best lead generating activity [31:18]
Why small is often better for lead generation [32:07]
The myths and realities of paid and free speaking events [33:31]
Why social media celebrities shouldn't be put on a pedestal [34:39]
Resources:
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Learn more about Teresa Heath-Wareing, over on her website - https://teresaheathwareing.com/.
Listen to Teresa’s 5 star rated podcast ‘Your Dream Business’ - https://teresaheathwareing.com/dream-business-podcast/.
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38min
October 19, 2022#43 Pricing Journey
Do you take your customer on a pricing journey? It’s a question you need to ask yourself, both when thinking about product creation and also with your marketing. The pricing journey is something that can make the difference between turning a browser into a customer, a new customer into a repeat one, or risking losing the sale altogether.
So in this week’s episode of The Pricing Queen, I’m going to help you demystify the pricing journey. Here’s we’re going to be covering:
What a customer pricing journey is [0:46]
How knowing your client's journey helps with your pricing [1:12]
If you offer coaching, here's how you can still implement a pricing journey [1:53]
The importance of being clear about how clients can work more with you [2:57]
How memberships and masterminds fit into that journey [3:22]
Why pricing needs to fit the relative value being offered [4:22]
One of the key things I always say to remember with pricing [5:42]
It's all about getting scalable and here's why that's important [6:29]
Resources:
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
If you’re feeling a little lost or overwhelmed by your pricing, why not book in to have a chat with me about this? You can do so at https://www.thepricingqueen.com/chat.
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9min
October 12, 2022#42 Demystifying the differences between employees and contractors with Victoria Johnson
Ready to outsource or take on an employee in your business? It’s a question many entrepreneurs have but are terrified of exploring, especially when they’re ready to grow. And at first glance, it may seem that an outsourcer is your best option - but is it the right option for you and your business?
It’s a subject I chatted with Victoria Johnson of Green Jay Group about for this week’s podcast. Victoria helps STEM startups get their people and culture how they want it to be. She also offers one-to-one leadership coaching, helping founders of businesses decide on the best ways to outsource, because it isn’t always easy deciding between hiring an employee or outsourcing to a freelancer.
So in this week’s episode of The Pricing Queen, we’re going to be covering:
What you should think about before outsourcing or taking on an employee [2:13]
What questions to ask yourself before looking for a solution [3:03]
Why flexibility is an important consideration [3:49]
Understanding why control and demand play a part in the role you fill [4:41]
Contracts and financial sustainability [6:04]
The most crucial financial element that gets overlooked [8:42]
What financial aspects to budget for [10:22]
Comparing a contractor to an employee [10:46]
Pseudo employees and what to watch for in terms of IR35 -[11:10]
Why ignorance is not a defence [13:43]
The four things to consider when deciding between a freelancer or an employee [14:00]
Skills gaps and contractors [17:20]
Packages and the part they play in the role you fill [18:01]

Resources:
Help with working out your pricing, check out my pricing calculator - http://www.thepricingqueen.com/pricing-calculator.
Learn more about Victoria and Green Jay over on her website - https://greenjaygroup.co.uk/.
Follow Victoria on LinkedIn: https://www.linkedin.com/in/victoriajohnsongreenjay/.
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22min
October 05, 2022#41 Batching
Batching is so useful for you and your business. At first glance, you might say it has nothing to do with pricing, but actually, it makes a huge difference to you, your business and the prices you charge. Because we all like to think we can multitask, but if you want to create your ideal business, you need to drop the multitasking and start embracing batching instead.
So in this week’s episode of The Pricing Queen, we’re going to be covering:
Why multitasking doesn’t work [0:46]
Why you should bother with batching [1:20]
How buffers of time help you create space [2:20]
Managing your availability [2:36]
Adding flexibility into your schedule [3:35]
The importance of being disciplined with your service [4:16]
Creating your ideal week [5:10]
How batching can help you get clear on your availability [6:02]
Batching and mindfully managing your time and energy [7:04]
Resources:
Sign up for my Packaging Masterclass, to learn how to get away from trading your time for money - https://www.thepricingqueen.com/packages.
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
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10min
September 28, 2022#40 Rosie Gilderthrop
Have you ever wondered how to set pricing for charities and non-profits? Maybe you want to give back more but don’t know where to start and how to price accordingly. It can be difficult finding that balance between earning enough to cover your business expenses and own salary, and also helping a wider range of people. But it is possible to give away your time for free, in a more structured way in your business.
It’s a subject I had the recent pleasure of speaking about with Rosie Gilderthorp. Rosie is a clinical psychologist and splits her time between her social enterprise business, a perinatal mental health practice, and her Psychology Business School, where she teaches psychologists and therapists about setting up and ethically and effectively marketing yourself in the business world.
In this week’s episode of The Pricing Queen, we’re going to be covering:
What it means to have a social enterprise business [2:40]
How you get paid, if you have a social enterprise [4:07]
How to ethically decide who you can and can’t help [4:59]
Working free sessions in your business [7:42]
The pitfalls of offering free sessions and how to avoid them [9:09]
The importance of paying yourself first [11:02]
How to pick the right prices for your business [13:07]
How to settle the fears around being affordable to everyone [15:55]
Why charging more helps you to help more [17:02]
The importance of considering the overall investment [17:45]
Why niching helps your visibility and your marketing [19:26]
How personality is crucial in business and when running a non-profit [ 23:59]
Resources:
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
If you're a psychologist or therapist, getting set up in private practice, or feel like you want to grow and expand and get ready to scale up your practice, head to Rosie’s website - https://psychologybusinessschool.com/.
You can also get yourself a copy of the free checklist to help you get your therapy business up and running, which you can find at - https://psychologybusinessschool.com/client-checklist.
If you’re struggling in pregnancy or you've had a difficult birth, then you can find out more about Rosie’s therapy work here - Drrosie.co.uk.
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28min
September 21, 2022#39 3 Growth problems
Business growth is something we all want for our businesses. But often, there are three key problems you’ll face, when it comes to trying to grow - pricing, scaleable offers, and outsourcing. These tend to be the big issues in your business and will often hold you back and help you play small in your business.
So if you’re currently frustrated with your lack of growth, are struggling with pricing and stressing over outsourcing, you’re not alone - and this podcast is going to give you what you need, to solve those problems and get your business back on track for the growth you want to achieve.
In this week’s episode of The Pricing Queen, we’re going to be covering:
3 key problems in your business when it comes to trying to grow [1:16]
The quickest way to make more money in your business [1:33]
Scalable offers and the different hybrid options [3:30]
One-to-many models [4:12]
The model that should always be your most expensive option [4:45]
Done-with-you options [5:11]
The easiest way to get started outsourcing [6:16]
What you need to know before you outsource [6:34]
How it all fits together for the benefit of your business [7:15]
Outsourcing for your own support [7:42]
Getting started with a Virtual Assistant [8:13]
What to outsource [8:28]
How to push through those VAT threshold pricing and mindset issues [9:56]
Resources:
If you’d like more help around growing and increasing your pricing, particularly around the VAT threshold, then join me at my ‘Sailing Over The VAT Threshold’ masterclass on Tuesday 20th September. This one-hour class will cover the key things you need to know before getting VAT registered and is perfect if you’re reaching the VAT threshold or have recently gone over it. You can find more details at: https://thepricingqueen.com/vat.
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
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11min
September 14, 2022#38 People pleasing and pricing with Natalie Lue
Are you guilty of people pleasing, perfectionism or overthinking? And how does that come across in your business and your pricing? You may not immediately think the two are connected, but the emotional baggage that causes your people-pleasing or perfectionist habits impacts on what you’re willing to settle for in business, especially with boundaries and pricing.
It’s an important topic and one I chat to Natalie Lue about for this podcast episode. Natalie is a recovering people pleaser herself, and in this episode she’s going to help you discover the emotional baggage behind those habits and give you some tips to put that baggage down, and set better prices, boundaries and standards in your business.
In this week’s episode of The Pricing Queen, we’re going to be covering:
Why people pleasers struggle with their pricing [2:47]
The problems behind pricing too low [4:21]
How to let go of the guilt that causes you to overdeliver [7:47]
The importance of valuing your work - and pricing accordingly [9:35]
Trial and error pricing and finding that sweet spot [12:06]
Paying attention to the data in your business [14:52]
Finding your secret sauce and how that helps clarify why people come to you [17:11]
The problem with undervaluing what you do [19:54]
Pricing may not be your main problem [20:51]
Trusting your instincts when pricing [24:14]
How to deal with client who have limited budgets [27:00]
What to include in your onboarding process to minimise payment issues [28:00]
How to overcome ‘fantasy money’ issues and non-payments [33:08]
Resources:
Sign up for the ‘Sailing Over The VAT Threshold’ masterclass on Tuesday 20th September - https://thepricingqueen.com/vat
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Natalie’s website - https://www.baggagereclaim.co.uk/
Follow Natalie on Instagram - https://www.instagram.com/natlue/
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38min

FAQs about The Pricing Queen:

How many episodes does The Pricing Queen have?

The podcast currently has 50 episodes available.