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The Pricing Queen
The Pricing Queen episodes
- #28 How to stop hourly billing with Geraldine Carter
Pricing is one of the big issues business owners and freelancers struggle with. Far too many entrepreneurs opt for hourly billing when they start out, only to get stuck in the cycle of charging per hour for their expertise.
But it’s a pricing model that limits earning potential and stunts any decent level of business growth. It also makes it difficult to outsource because you’re constantly thinking about your bottom line - it’s why I always recommend moving to fixed prices and packages as soon as possible!
So in this episode of The Pricing Queen, we’ll be covering:
- Why it’s so important to get your pricing right [2.21]
- The frustrations business owners face around pricing and business strategy [3:59]
- How to set your fixed prices [5:40]
- How to move existing clients from hourly billing to fixed pricing [7:15]
- What to focus on and monitor once you have fixed pricing in place [7:45]
- How to prevent scope creep [8:42]
- The key thing to do, if you’re pricing for new and ad-hoc services [11:11]
- Discovery calls and the questions you need to answer to price accurately [17:37]
- Why you need to cut your potential clients some slack! [20:35]
- Holding your ground as an expert and how this affects your pricing [23:40]
- Real-world examples of businesses moving from hourly to fixed pricing [26:13]
Resources:Geraldine Carter’s website - SheThinksBigCoaching.com
Follow Geraldine on LinkedIn - linkedin.com/in/geraldine-carter/
Opt-in for the ‘$10,000 an hour CPA scorecard’ - SheThinksBigCoaching.com/queen
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe!Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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34 min - #27 Paying yourself more in your small business
How can you pay yourself more? It’s something many small and micro businesses, struggle with. When it's just you, it can be difficult to make sure you're paying yourself because you tend not to think of yourself as a salaried person or an employee in the business.
But actually, you need to start thinking about yourself as somebody else you need to pay and not just an afterthought. It’s not just about paying yourself whatever's left in the bank at the end of the month.
So in this episode of The Pricing Queen, we’ll look at how you can make changes to pay yourself more. We’ll be covering:
- Why paying yourself whatever’s left is damaging your business [1:09]
- The first thing you need to look at [1:46]
- The easiest way to earn more money [2:05]
- What price pressure is and how it affects you [2:22]
- How to put up your prices - option #1 [2:55]
- How to put up your prices - option #2 [4:07]
- How to put up your prices - option #3 [4:22]
- How to put up your prices - option #4 [4:44]
- Making sure people are putting their money where their mouth is [5:00]
- Paying yourself first, not as an afterthought [5:42]
Resources:http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe!Like what you hear? Don’t forget to rate and leave a review to help spread the word!
Subscribe here:Spotify iTunes Google
7 min - #26 How automation can help with your pricing with Kelly Goss
How can automation help with your pricing? If you think automation has nothing to do with pricing and the other financial aspects of your business, you’re wrong! Automation can help you get more for your time without working harder or longer. And if you’re charging via fixed-cost packages or retainers (as I recommend!), automation enables you to charge more for your time and not get penalised for being more efficient.
In this episode of The Pricing Queen, I talk to business process automation specialist Kelly Goss. Kelly works specifically with a no-code automation platform called Zapier. It’s an excellent platform for utilising different automations within your business, and you’ll find some great automation ideas sprinkled throughout this podcast! We’ll also be covering:
- What Zapier is and how it can help you quickly set up automations [2:13]
- How I’ve used automations to revolutionise my business [5:08]
- Tips for improving your processes with automations [7:02]
- The most significant benefits of Zapier and the two simple things you need to know to get started [8:20]
- Why it’s never too early to begin automating and the first step to take [9:17]
- How automation helps with pricing [11:47]
- How much time and money automation can save you [12:30]
- When to outsource and when to automate [14:22]
- How to still have the personal touch with automation [17:00]
Resources:http://www.thepricingqueen.com/pricing-calculator
Kelly’s website, free resources, latest book and automation help: Solvaa.co.uk
Listen, rate, and subscribe!Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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22 min - #25 7 Things Not To Ask Your Accountant
Do you know what you should and shouldn’t be asking your accountant about? That may seem like a strange question to ask, but it’s an essential one to explore. So many business owners are expecting their accountant to deal with things they’re not paying for - and it’s causing unnecessary feelings of stress and disappointment.
So in this episode of The Pricing Queen, we’ll be talking about the expectations many business owners have about their accountants, along with the things they should (and shouldn’t!) be doing for you. We’ll be covering:
- Can an accountant help you with pricing? [1:26]
- How and what to pay yourself [2:07]
- What an accountant is responsible for - and what’s on you [3:11]
- Tax bills and putting money aside [4:04]
- Who’s responsible for financial performance [4:43]
- Why you accountant doesn’t need to understand your business [5:45]
- Forward planning, cash flow and affording to invest [6:37]
Resources:http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe!Like what you hear? Don’t forget to rate and leave a review to help spread the word!
Subscribe here:Spotify iTunes Google
9 min - #24 How to plan for time out of your business
Do you have a contingency plan in place if you need to take time out of your business? It’s a subject that can seem quite boring on the surface, and one many business owners avoid. But as I’ve personally experienced, it’s important and essential to think about it and create a contingency plan to cover your options.
Because you can’t always forecast when you’re going to need to take time out from your business - but you can have a plan in place that helps cover most scenarios.
In this episode of The Pricing Queen, we'll be talking about how you can’t always forecast when you need to take time out from your business - but you can (and should!) have a plan in place that helps cover most scenarios. It will help clarify:
- The initial questions I had to ask myself about my business when first diagnosed [1:10]
- Different scenarios you need to factor in and make a plan to cover [2:32]
- The tough questions you need to ask yourself [3:27]
- Creating a financial buffer for your business [5:15]
- How systems and processes can help you take time out of your business [6:21]
- How to get started with your own contingency plan [6:55]
Resources:http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe!Like what you hear? Don’t forget to rate and leave a review to help spread the word!
Subscribe here:Spotify iTunes Google
9 min - The Pricing Queen Series 3 Trailer
👑 THE PRICING QUEEN PODCAST IS BACK 👑
I’m so excited to be relaunching my new series of The Pricing Queen!
Stay tuned every Wednesday if you want to make more money in your small business.
I'll be helping you get unstuck with pricing and finances in your small business, with practical advice and small tips from guests and myself about ways you can manage your pricing and take MORE money out of your business.
We'll be exploring:
👉 Moving away from hourly billing
👉 Planning for time out in your business
👉 Saving time on pricing your products and services
👉 Paying yourself MORE!
Plus so much more!
1 min - #23: Taxes and pricing
In this episode: • VAT thresholds and money blockers • Managing price rises for VAT • VAT registration considerations • Accountants as a necessity
Sally is a firm believer that tax and accounting shouldn’t run your business. While it’s important to be aware of these costs, Sally explains why she believes not registering for VAT can act as a money blocker and impact your business growth.
Sally goes through the process of how to raise your prices to cover VAT and what considerations you need to make beforehand, including getting an accountant! Sally reminds us not to play small and why paying tax is a good thing!
Selected links from this episode:
Connect with Sally on Instagram @thepricingqueen and www.linkedin.com/in/sally-farrant/
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative @decibelle_creative / www.decibellecreative.com/
7 min - #22: Pressure-free pricing with Fleur Emery
In this episode: • Fair value exchanges • The importance of a captive audience • Abundance attitude • Using pricing to relieve pressure • Removing barriers
Sally talks to Fleur Emery, founder of REALWORK, an online co-working community for women. With a background in industry, Fleur decided she wanted to connect other founders and business owners in lockdown, offering her energy, experience, leadership and support to other women like herself.
Sally asks Fleur to share her pricing story, where she walks us through her decision-making process for REALWORK (featuring a kerching meerkat moment.) We get to listen to Fleur’s fascinating account of the conception and metamorphosis of REALWORK, where Fleur shares some valuable insight into the realities and pitfalls she faced along the way.
A huge advocate for the importance of getting your pricing right, Fleur tells us how paying attention to her pricing is what really made the necessary changes to her business, removing the pressure to make REALWORK fly.
Selected links from this episode
Discover Fleur’s community at doreal.work or @doreal.work on Instagram.
Connect with Sally on Instagram @thepricingqueen and www.linkedin.com/in/sally-farrant/
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative @decibelle_creative / www.decibellecreative.com/
28 min - #21: Outsourcing and pricing
In this episode: • Different ways to outsource • Pricing considerations • Time saving versus investment • Getting rid of the jobs you hate • Choosing specialists or generalists
Sally walks us through what you need think about when it comes to outsourcing and why outsourcing parts of your client work is often the safest route.
Whether its bookkeeping, marketing or even tech solutions, Sally outlines everything you need to consider before outsourcing a process from pricing and time considerations to relationship management.
Selected links from this episode
Connect with Sally on Instagram @thepricingqueen and www.linkedin.com/in/sally-farrant/
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative / www.decibellecreative.com/
10 min - #20: Money mindset with Catherine Morgan
In this episode: • Emotional relationships with money • Why women have more financial baggage • Finding your money personality • How learned money stories define our financial behaviour • Overcoming money blocks • The importance of money conversations
Catherine Morgan is a financial coach and qualified financial planner. Catherine helps and supports women and their relationship with money, helping them to understand their emotions when dealing with it. She outlines the three feelings and emotions we have around money; our comfortability receiving it, comfortability to keep hold of it and comfortability to give it to others.
Catherine explains to Sally why women tend to have more baggage when it comes to finance and the gender difference to managing money. She outlines how finding your money narrative will help to work out what is the fear that is holding you back. Are you an emotional over-spender, a planner or maybe a risk taker? Catherine explains how our behaviour with money is driven by how we feel and how we feel is driven by the lessons we’ve learnt about money which can lead to money blocks. She walks us through the 6 steps of how to overcome these blocks to positively impact your financial future.
Selected links from this episode
Find your money personality with Catherine’s quiz: https://quiz.tryinteract.com/#/5ea998dca0f6a6001400408e
Listen to Catherine’s podcast “In her financial shoes.” https://catherinemorgan.com/ihfs-podcast/
Check out Sally’s Masterclasses: https://www.businessgrowthbynumbers.com/Masterclasses and Pricing Calculator: https://www.businessgrowthbynumbers.com/pricing-calculator-sign-up
Connect with Sally on Instagram @thepricingqueen and on LinkedIn 'Sally Farrant'
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative – Instagram: @decibellecreative decibellecreative.com
28 min
About The Pricing Queen
From the publisher's feed
The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve.
If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!