The Pricing Queen

• Charging more or less than your competitors.

Can I charge more than my competitors? Sally breaks down this popular question and discusses reasons why it is ok to charge more than your competitors. It is important to look at your personal brand and unique offering when you are comparing yourself against competitors. Sally advocates offering exclusive products or packages to make it harder to benchmark your business.  She also discusses why you do not want to be the cheapest either.

Putting your prices up is easy with new clients, but for existing clients Sally covers off the important aspects which make for a smoother transition such as contract terms, working relationships and why regular price increases are best.

Sally discusses scope creep, where a client may be getting you to work extra without payment e.g., team lunches, demanding faster response times etc. Sally advises how to tackle this early on to avoid this impacting your earning potential and how client boundaries can prevent scope creep from occurring.

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The Pricing Queen podcast is produced by Annabelle Buckland at Decibelle Creative @decibelle_creative

• Top issues with stock.

Laura Harrison is a retail expert with 25 years retail experience across corporate and in-store. Her main focus is on the financial side of retail, looking at profit & loss, cashflow and stock. Laura is passionate about keeping the high street alive and runs LH Retail Development, a consultancy firm that advises big retailers how to lead and small independent brands how to grow.

Laura chats to Sally about top stock issues that affect retailers and how to avoid having surplus product by creating a clear sales plan. Laura explains the theory behind retail promotional practices and why getting the right starting price is so important. Laura and Sally discuss the pros and cons behind inclusive shipping costs, what is recommended and why your customer journey makes a difference. Should you sell direct to your customer or consider a wholesale approach? Laura and Sally examine different setups and considerations. Plus the biggest factor in retail - cost vs sales price, what is the magic margin?  Laura breaks it down, looking product hierarchies and why you should be able to easily explain your pricing approach.

Connect with Laura on Instagram and Facebook via @lhretaildevelopment

Email: [email protected]

Website (from end of April 2021): www.lhretaildevelopment.co.uk

Laura’s free Facebook group Product Profit Project

Connect with Sally on Instagram  LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen podcast is produced by Annabelle Buckland at Decibelle Creative  @decibelle_creative

• Creating online products – what to consider.

Janet Murray helps build and grow online audiences for businesses (customers, fans, followers, subscribers etc.) to boost sales. Janet discusses what factors you should consider before deciding to create and sell an online product, is it worth your time and effort? Janet advises selling before you create anything to test the market and demand. Starting small will help maximise the use of your time and help you decide if online is for you. Janet and Sally discuss the decision-making in choosing to create courses or memberships. Considering the different models and selecting a style that fits best with how you like to work and your availability. Janet and Sally discuss pricing strategies and guidelines when deciding what to charge and what factors you need to consider.

Discover Janet’s Build Your Online Audience podcast

Connect with Janet at janetmurray.co.uk or on Instagram @janmurrayuk

Connect with Sally on Instagram at @thepricingqueen and LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen podcast is produced by Annabelle Buckland @decibelle_creative www.decibellecreative.com 

• The importance of time-tracking

Amy Mitchell is an online business strategist that develops systems to ensure a business’ day-to-day actions align with their big dreams and end goals. Amy and Sally discuss the importance of time tracking to tackle endless to-do lists and incorporating this into your pricing strategy. Amy encourages centralising to-do lists for better prioritising, identifying areas for systems and batching or time-blocking tasks to create boundaries in your business. Amy and Sally chat about what business boundaries they put in place themselves to help manage distractions and maximise use of time to ensure you’re always present and at your most effective.

Amy’s free Asana mini training  https://courses.amymitchell.ca/offers/di262z8j/checkout

Amy’s free on-demand scattered to streamlined training.

Voxer walkie-talkie business app

The tomato timer pomodoro technique

Connect with Amy on amymitchell.ca or on Instagram @amyr_mitchell

Connect with Sally on Instagram @thepricingqueen and on LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen podcast is produced by Annabelle Buckland at @decibelle_creative www.decibellecreative.com

• How to respond to requests for advice

Sally looks at why you should be more conscious about the time and information you’re giving away next time someone wants to “pick your brains.” Whether they are looking for advice or want to have a chat, be mindful. Sally suggests offering power hours could help, booking time to sit down and discuss a specific subject or offering them to “pick your brain”. Don’t feel obliged to give your time or expertise away for free no matter how casual the request. Saying ‘no’ takes practice.

Connect with Sally on Instagram @thepricingqueen and on LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen podcast is produced by Annabelle Buckland at @decibelle_creative www.decibellecreative.com 

• Becoming a business owner not an employee

Osmaan Sharif is a business and mindset coach who works with ex-corporate professionals to help them overcome obstacles and grow their own business. Osmaan talks to The Pricing Queen about his rapid transformation formula which involves focussing on the big picture of your business by understanding three fundamental foundations:

Design (includes business model, vision and goals.)

Mindset (overcoming your internal beliefs and understanding your value)

Strategy (or, as Osmaan refers to it, your entrepreneurial superpower.)

Take Osmaan’s free quiz so you can see how strong these foundations are in your business in less than 2 minutes. Sally and Osmaan discuss understanding your upper limit to overcome imposter syndrome and what you need to consider when looking at setting and increasing your prices. Also, why you should be wary of competitive pricing.

Recommended reading to help you break through your upper limits: The Big Leap by Gay Hendricks https://amzn.to/3bKbkwe 

Osmaan’s free Get Out Your Way Quiz

Check out Osmaan’s Get Out Your Way podcast

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The Pricing Queen Podcast is produced by Decibelle Creative 

• Why you should price with packages

Sally explains how creating packages for your services can make a big difference to your business. Using pricing packages ensures you know what to charge every single time, removes difficult conservations around prices, reduces discount requests and makes the charging process simple and easy. Sally suggests listing costs on your website to help reduce timewasters, making it a clear and simple decision for your customer. Consider offering pricing tiers to ensure you have something for every budget. This helps keep customers interested and encourages them to keep working with you. Want help creating your pricing packages? Check out Sally’s packages masterclass.

Book Sally’s Packages Masterclass

Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen Podcast is produced by Decibelle Creative 

• Why you shouldn’t price by the hour

Learn how pricing by the hour punishes efficiency and ties you to time for money. Sally’s pricing personality quiz will show if you’re running a business or a hobby; are you an Underpricing Una, an Overpricing Orla, a Discounting Donna or a Generous Gina? Learn how to do a reality check on your business and discover an easy start to pricing strategies with her pricing calculator. How do you talk about your business to clients? Sally asks you to consider the language you use and the transformation that you are offering.

Take Sally’s pricing personality quiz

Sally’s pricing calculator

Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen Podcast is produced by Decibelle Creative 

Sally is an accountant with 25 years of corporate experience working for organisations such as Channel 4, Guinness World Records and Philips electronics. But she is a far cry from your typical boring bean-counter! A lover of high heels, diet coke, chick lit and dark chocolate she also has a fantastic track record for helping companies get a head around their numbers.

Over the past five years she has focussed on helping small businesses with their pricing strategies, customer journey and product offering to improve profits and business growth.

Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen Podcast is produced by Decibelle Creative 

The Pricing Queen (a.k.a. Sally Farrant) is here with her straight talking advice on how to increase your profits through properly pricing your product or services, helping you earn more money in your business. 

Connect with Sally on Instagram LinkedIn

Like what you hear? Don’t forget to rate and leave a review to help spread the word!

The Pricing Queen Podcast is produced by Decibelle Creative