The Primed Mind Podcast

In this episode, Kayvon Kay, sales master and creator of the One Call Closer methodology, reveals the mindset difference between a salesperson and a closer. Elliot and Kayvon discuss the importance of listening, asking the right questions, and being empathetic towards a prospect's personal pain. He'll explain the three "C's" – Certainty, Clarity, and Conviction – and why they are critical for closing success. Listen in to hear an expert share how to change lives by selling what you truly believe in.

Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes!

3 Key Points

1. Sell what you believe in.
2. To close you must have certainty, clarity, and conviction.
3. Listen and ask the right questions at the right time with finesse.

Contact/Resources

• Primed Mind – Elliot's Mindset Coaching App
• Kayvon – Kayvon's Website
• For information about Kayvon's live 2-day intensive email [email protected]

In this episode, Steve Sims, founder of Bluefish and expert at making things happen, reveals how he went from poor bricklayer to Oscar party host. Elliot and Steve discuss how he built his company from nothing and the mindset required to achieve the impossible. Listen in to hear why people don't dream big enough, how Steve built a process to fulfill the dreams people didn't know they had, and what he's doing now to keep the dreams alive.

Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes!

3 Key Points

• Relationships are when both parties benefit; value must go both ways.
• People don't dream big enough; that's why Steve helps realize bigger dreams than his clients initially had.
• When you dig into them, big dreams usually come from a trigger of an emotional memory.

Contact/Resources

• Primed Mind – Elliot's Mindset Coaching App
• Steve's book: "Bluefishing: The Art of Making Things Happen"
• Steve's Website
• Bluefin's Website
• In the U.S., you can text "SIMS" to 345345 to get videos, a tip sheet, and alerts
• Steve's Instagram
• Steve's Facebook

In this episode, Michael Naylor, the Head of Performance Nutrition at the English Institute of Sport, reveals what nutritional strategies really work to increase your performance and gain a competitive edge in any area of life. Elliot and Michael discuss how he works backward to create nutritional plans that fit his client's individual needs while optimizing their performance. Listen in to hear an expert share the truth about popular diets – and learn the best way to fuel your own life's purpose.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:00 – Introducing Michael, the head of Performance Nutrition at the English Institute of Sport who has worked with international football, rugby, and Olympic teams
• 01:45 – Michael's background and journey
• 02:00 – He has a degree in Nutrition and got an internship at the English Institute of Sport
• 02:45 – He travelled and worked with international teams and was Head of Nutrition for Team GB at the Rio Olympics
• 03:50 – Nutritional needs are different in every sport, in every position within a sport, and in every individual
• 05:10 – New diets are so common and the messages out there are conflicting and confusing
• 06:00 – It comes down to your purpose and goals; from there, a nutritional plan can be put in place to get you to where you want to be
• 07:00 – How Michael creates a nutritional plan
• 07:15 – He assesses what the athlete is doing that day in training and works backwards from there to support the activity and body
• 09:18 – The individual might have dietary restrictions, so Michael works with them to respect those while still getting them to their purpose
• 10:30 – The role of supplements
• 10:42 – He recommends supplements on occasion, but urges athletes to just eat real food unless they have a deficiency
• 11:15 – Even vegans can get their dietary requirements through food; there's an element of convenience with supplements
• 13:05 – Michael's thoughts on carbohydrate-limiting diets
• 13:15 – Every gram of carbohydrate holds about three grams of water so if you limit carbohydrates, you're limiting water mass, not losing fat mass
• 14:00 – It's all about being in a negative energy balance when wanting to reduce fat mass
• 15:45 – General tips for anyone trying to be healthy
• 16:00 – Reflect on what you eat and what your goals are and write it down
• 16:50 – Educate yourself on basic nutrition and balance your vegetables, fruits, protein, healthy fats, and carbohydrates
• 17:39 – Build in your carbohydrates based upon your activity level and use free tools like My Fitness Pal to log food
• 18:15 – Plan your food based upon your activity and think ahead
• 19:00 – Why it's important to choose lean meat
• 19:15 – There's less calories and saturated fat in lean meat
• 19:45 – Subtle changes that make a big impact
• 20:10 – Eliminating sugary drinks or snacks; many athletes have a bad habit of drinking sugary drinks
• 21:15 – What he sees at the Olympic level
• 12:30 – Athletes get great nutritional support in the UK but in the Olympic Village they try to get the athletes to eat McDonald's and other unhealthy food
• 22:42 – The athletes have to get prepared for the village because they are the ones that must make the responsible choice
• 24:00 – Performance shifts over time when their nutrition is changed
• 25:00 – Every meal is a stimulus in your body; it either maximizes or minimizes your wellness and adaptation
• 26:24 – You can gain a competitive edge and increase performance by eating the right foods
• 26:35 – Match your nutrition strategies to your purpose
• 27:30 – There's a much simpler approach that's more effective than eliminating entire groups of food

3 Key Points

• Don't believe in every fad diet – what's trendy now may not be next year!
• Fuel your body based on your purpose.
• Food can be used in many ways to increase performance and gain a competitive edge.

Contact/Resources

• Primed Mind – Elliot's Mindset Coaching App
• My Fitness Pal – Nutrition Tracking App
• Instagram & Twitter– Keep in touch with Michael

Credits

• Podcast Production by Podcastily

In this episode, Alexandra Stockwell, MD, a relationship and intimacy coach, reveals what high-achievers typically lack within their personal life. Elliot and Alexandra discuss the common concerns she hears from couples and why her work is so important for future generations. Listen in to hear a relationship expert share some tips to improve your own relationship – and find out what it really means to be good in bed.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:30 – Introducing Alexandra, her background in medicine, and her journey to becoming a relationship and intimacy coach
• 03:00 – She prioritized her patients and family and wasn't honoring herself; she learned from other people's experiences that if she continued she'd get burnt out
• 05:15 – She took a sabbatical from medicine and found herself chairing a committee for her son's school three months later
• 06:05 – She realized that she didn't know how she wanted to live her life and lacked the skillset of enjoyment and fulfillment
• 07:00 – She had spent a night in the children's ICU and came home to her daughter who had just lost a tooth; she lost her touch to feel for less intense situations
• 07:50 – She enrolled in the School of Womanly Arts and did a lot of personal growth and mindset work
• 08:30 – She realized that she needed to focus on intimacy, sensuality, and sexuality; she took what she learned to improve her relationship with her husband
• 10:00 – Alexandra also took a coaching course and realized that coaching is what she wants to do
• 10:55 – Why people don't take the time to learn how to improve themselves
• 11:10 – People are busy and tend to take their identity from other labels
• 11:40 - When people are high-achievers, they typically aren't in the realm of intimacy, self-connection, and vulnerability
• 12:50 – We learn through imitation as mammals but for relationships there aren't that many role models
• 13:40 – Barak and Michelle could be a good example; some people use their parents as a starting point for inspiration
• 15:00 – The idea of being great in bed
• 15:30 – If you've had a great time, then you're great in bed; being great in bed involves being right with who you are
• 16:12 – The responses Alexandra gets when working with high-achieving couples
• 16:45 – She works with couples who ask, "Is it actually possible to transform this?"
• 18:00 – The couples she works with have a pattern and limiting beliefs of the union
• 18:45 – Oftentimes there will be a woman who wants her man to change and a man who wants to change but can't face his inability to please his woman
• 19:50 – Guiding people through difficult conversations
• 20:10 – Nothing anyone can say will shock her, she seeks to clarify to couples that they each must take 100% responsibility
• 21:20 – Advice for intimacy in parenthood
• 22:05 – A dip in connection tends to happen when a baby is born; her and her husband did sensual practices and never had that dip
• 22:50 – It's possible and there's hope; Alexandra advises awareness and attention towards the significant other when integrating a baby into your life
• 24:10 – Keeping the marriage strong for the children and family
• 25:00 – Alexandra believes that the best thing she can do for children is teach their parents how to have a good, nourishing relationship
• 25:45 – There are gender roles in the household and relationship, but she wants women to feel beautiful, attractive, and attracted and men to feel appreciated in their being
• 26:50 – Each person should feel that who they are and their being – not just their tasks - is nurtured and loved
• 27:45 – What high-achievers tend to track
• 28:00 – With relationships, the parameters are not as clear as with fitness and money
• 28:33 – Acceptance and love coming from both sides impacts everything, including business; be your partner's biggest fan

3 Key Points

• Be right with who you are and you'll be great in bed.
• Intimacy as a new parent is possible – but you've got to give it attention and awareness.
• Be your partner's biggest fan.

Contact/Resources

• Primed Mind – Elliot's Mindset Coaching App
• alexandrastockwell.com –Keep in touch, receive a gift, and learn about her course

Credits

• Podcast Production by Podcastily

In this episode, AJ Yager and Meaghan Connell, owners of the data agency Praxis Metrics, reveal why using data is critical when companies want to acquire, convert, and retain more customers. Elliot, AJ, and Meaghan discuss how data sets you apart from the competition and why data provides relief instead of overwhelm. Listen in to hear a data-nerd power-couple share how anyone – at any level – can begin using data to leverage their efforts in business and in life.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:00 – Introducing AJ and Meaghan's company, Praxis Metrics
• 02:10 – The story behind Praxis Metrics and how they use data in life
• 2:30 - AJ likes to use data to make and justify decisions while Meaghan likes to be inside the data; when they started dating they saw that their brains complemented each other
• 03:00 – They started working together and data was the common bond; they are passionate about education, knowledge and understanding
• 03:40 – AJ seeks wisdom which is the collection and implementation of knowledge and information; he tracked everything health-wise to figure out what made him healthier
• 04:45 – Getting caught up in the business and not on it as entrepreneurs
• 05:00 – They work with teams that rarely take time to review the insights they have access to; there doesn't have to be a separation between you and big data
• 06:00 – People are overwhelmed by numbers and aren't taught to understand data-reading; they don't know what to do with it
• 07:15 – Numbers tell a story that doesn't lie; some people avoid it if it's not what they want to hear
• 08:00 – Using data to set yourself apart from the competition
• 08:30 – Companies that didn't use data from the dot com boom no longer exist; it's the companies that saw new information and used it that succeeded
• 08:45 – Your competitors are using data to get ahead; they're looking at ads and internal operations that work and that don't
• 09:17 – Don't hope and guess – use data to know your efforts will work
• 10:20 – The starting point for entrepreneurs
• 10:33 – It all starts with tracking; focus on marketing and sales and implement standard operating procedures that implement data
• 11:50 – The more information you get, the more you have to track; know who you attract so you can target more of those people, for example
• 14:10 – Use Google Analytics, Google Tag Manager, and tracking pixels to track your customer's journey
• 15:30 – You don't need an IT department; you just need to outsource or have someone on your team who is tech savvy
• 15:50 – The changes AJ and Meaghan see in businesses who begin tracking data
• 16:00 – It speeds up time to value and scalability; all it takes is seeing the 20% that is yielding 80% of results
• 17:45 – Just with one number, they have seen a company grow drastically and completely change the way they get customers
• 18:30 – Entrepreneurs feel relieved when they see data that answers why things are or aren't working; the data optimizes and eliminates waste
• 19:45 – Data is critical when investing or looking for investors
• 20:25 – Investors are impressed by numbers and appreciate businesses that get the data themselves
• 21:20 – On using data personally
• 21:35 – Health-wise, data is obviously used; AJ and Meaghan use data in their relationship, too
• 22:00 – They understand each other's love language and track how they show love to each other
• 22:45 – They used the data as feedback to change and become better at showing love to each other; at 3:33pm Meaghan gives AJ physical touch and words of affirmation
• 25:35 – They use apps to track habits; where you spend your time and money is what you prioritize

3 Key Points

• Don't hope and guess – use data to know your efforts will work.
• Data optimizes your business and eliminates waste.
• See where you spend your time and money and that'll tell you what you prioritize.

Contact/Resources

• Primed Mind – Elliot's Mindset Coaching App
• Praxis Metrics – AJ and Meaghan's company
• Facebook, LinkedIn – Praxis Metrics
• Instagram, LinkedIn – Meaghan Connell
• Instagram, LinkedIn – AJ Yager

Credits

• Podcast Production by Podcastily

In this episode, Amy Morin, a psychotherapist turned "accidental" author, reveals the struggles in her life that caused her to turnaround her mental state. Elliot and Amy discuss how, when you cut bad habits, your good habits become that much more effective. Listen in to hear a world-renowned author and speaker share what not to do to become mentally strong and live a healthy, happy, and fulfilled life.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:00 –Amy's background and journey
• 01:40 – Amy was a therapist and interested in psychology; she realized that she needed mental strength in her own journey
• 02:07 – Her mother passed away suddenly; she began studying mental strength from a new perspective
• 02:30 – She wondered why some people got "stuck" when bad things happened while others could move on
• 02:50 - Her 26-year old husband died of a heart attack 3 years after her mother's death; she had since learned strategies to cope
• 03:45 – Soon her father-in-law was diagnosed with terminal cancer; she went into a bad mental state and wrote herself a letter to get herself out
• 04:20 – She published the letter online and it has been read 50 million times; an agent contacted her and told her she should write a book
• 04:40 – In 2013 she wrote that article, her first book came out in 2014 and was translated into 33 languages, and now she speaks
• 05:40 – When you cut bad habits, the good habits become that much more effective
• 06:58 – The most powerful habit to deal with grief
• 07:07 – Don't give away your power; don't let other people or situations take away your control of how you feel
• 07:42 – Decide to do what's best for yourself despite others or their expectations
• 09:40 – How Amy's techniques apply to business and other areas of life
• 10:05 – Social media opens the door for resentment and comparison
• 10:30 – How Amy's techniques are applied
• 10:40 – They are applied gradually and some may apply more than others at different points in life
• 11:00 – Your mental strength is like muscle; you must keep working at it to make it stronger
• 11:30 – She's honest and tells people that she still struggles with not doing certain things; it requires constant work and conscious effort
• 11:50 – She realized that her potential is greater than what she thought 10 years ago
• 12:50 – She never thought she could be a public speaker; but she decided it was ok to be scared as long as she did it anyway. Her TedTalk is currently at 9 million views.
• 13:45 – About her new book
• 13:50 – It released in January and is based on questions readers asked her after reading the first books
• 14:05 – Her book is specifically for women; it explains what it looks like to be a strong woman
• 15:10 – The difference between a man and a woman becoming strong
• 15:55 – Girls are raised seeing only powerful male figures but are told they can do anything; there's a disconnect
• 16:15 – The book helps people understand their self-worth, where the ideas come from, and how to break through
• 16:30 – How women can break through the programming
• 16:36 – Raising awareness of stereotypes and stories from her childhood help show women their power
• 19:05 – Going from therapist to public speaker
• 19:12 – It's the same strategy and skills but just used on a larger scale
• 20:30 – She shared her personal story while still a therapist and was worried how it would affect her career
• 21:38 – The impact of social media on mental strength
• 21:55 – It has become a way to escape feelings and get distracted; Instagram is bad for mental health and opens the door to comparison and feelings of lack
• 22:40 – Social media has become a replacement for face-to-face contact
• 23:00 – She uses social media for business but finds it important to unplug; studies show a boost in happiness if you don't sleep with a smartphone in the bedroom
• 23:35 – Become more aware of what life is like without your phone

3 Key Points

• Mental strength is like physical strength – you've got to keep exercising it.
• When you cut bad habits, your good ones become more effective.
• Unplug regularly to experience more happiness and fulfillment.

Contact/Resources

• Primed Mind – Elliot's Mindset Coaching App
• Katherine Switzer – YouTube Video
• Amy Morin – Website
• 13 Things Mentally Strong People Don't Do – Book
• 13 Things Mentally Strong Parents Don't Do – Book
• 13 Things Mentally Strong Women Don't Do – Book

Credits

• Podcast Production by Podcastily

In today's episode, Matt Mullenweg, co-founder of WordPress, CEO of Automattic, photographer, and world traveler, explains why he believes open-source is the only moral way for software to continue. Matt has witnessed the rapid advancement of open-source through his work with WordPress and has dedicated his life to democratizing publishing on the entire web. Although his lifelong mission is lofty to say the least, he maintains a balanced life with meditation, disconnected breaks, and travel. Listen in as Matt shares his opinion on culture, results, and taking control of your journey.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes

• 01:30 –Introducing Matt Mullenweg, co-founder of WordPress, CEO of Automattic, photographer, and world traveler
• 02:00 – He loved the idea of making websites; he started coding by contributing to his own blog
• 02:30 - Matt's early days
• 02:40 – He volunteered for B2-Cafelog and when they stopped being developed he posted on his blog about wanting to continue
• 03:00 – He set up the software for 5 or 6 of his friends from his performing arts high school and those were the first ever WordPress sites
• 04:27 – The most exciting thing about the journey
• 04:42 – When someone he admires uses WordPress, he feels proud; he loves the open-source volunteers he works with from all over the world
• 06:30 – Matt's views on open-source technology
• 06:40 – Everyone uses it and improves it, which makes improvement so much faster than if it were proprietary
• 07:30 – It's important for the community to see and help improve how our technology works
• 08:00 – The WordPress hierarchal structure
• 08:10 – Things get approved; but if someone disagrees with his decision, people can still take ideas and go a different direction
• 08:56 – There are about 300-500 code contributors per release; this doesn't include all the other positions that go into making a release possible
• 10:35 – Dealing with people who disagree with his decisions
• 10:53 – He engages with the community to hear their concerns and get input; Twitter doesn't lend itself well to effective communication with the community
• 12:20 – Matt's self-care routine
• 12:55 – He meditates with the Calm app; his self-awareness has improved with meditation
• 13:25 – He thinks music is the most underrated mood-changer; he has different music for different tasks
• 13:48 – He'll listen to the same song or album on repeat to get in the zone; deep house and DJ sets help him get energy and focus
• 14:50 – He uses the net "Sleeping Dragon" sound
• 15:18 – Matt's Burning Man experience
• 16:40 – How Matt disconnects
• 16:46 – At least once a year he completely unplugs and goes somewhere where connecting is difficult
• 17:10 – He takes micro-breaks throughout the week and avoids things building up while he's on vacation by working a bit each day
• 19:50 – Tips for others running young companies
• 20:06 – Don't try to innovate in too many ways at the same time
• 20:30 – Focus on hiring, retention, and letting go; it's important how you treat your employees
• 21:05 – It's respectful to let go of those who aren't a good fit
• 21:55 – How Matt trusts the people he brings on
• 22:28 – In the early days, he enjoyed doing all the jobs; then, he could hire for those jobs or delegate
• 22:40 – He still loves to code but doesn't necessarily like the way the company codes now
• 23:30 – The importance of culture
• 23:40 – He believes culture is an overused word; just practice what you preach
• 24:30 – Emphasize that the rules are an iteration; keep building and reexamine your assumptions
• 24:50 – Results keep you honest; Uber and Google as an example
• 25:45 – Matt's future
• 25:50 – The goal of his companies is to democratize publishing; they want the whole web on an open-source operating system
• 26:13 – He plans on working on this for the rest of his life
• 26:50 – Their philosophy and quality of software keeps WordPress popular

3 Key Points

• Open-source is critical for rapid worldwide innovation.
• Practice what you preach.
• Results keep you honest.

Contact/Resources

• Primed Mind – Elliot's Mindset App
• Calm – Meditation App
• net – Sound Site
• Work Rules! – Book
• Principles – Book
• Matt's Instagram
• Matt's Twitter
• Matts Website
• Automattic – Matt's Company
• com – WordPress Add-on

Credits

• Podcast Production by Podcastily

In today's episode, Ben Greenfield, a world-renowned expert in health and fitness, explains how his lifestyle and business evolved into what it is today. Ben is a wildly successful speaker, entrepreneur, and expert on human optimization, and he attributes his ability to operate at such a high level to his purposeful, self-sustaining, and relaxed home life. He also tells us his thoughts on homeschooling, "health" foods, and how he has chosen to raise his kids. Listen in as Ben reveals the four steps to optimization and the secret to rapid recovery.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:11 –Introducing Ben Greenfield, a world expert in health and fitness, who has done bodybuilding, triathlons, and is a professional obstacle course racer
• 01:20 – He is a public speaker and expert on human optimization
• 01:40 – Ben's journey
• 02:00 – He's always been into mind and body wellness; he got his master's in biomechanics and physiology and opened personal training studios
• 02:25 – He was named America's top personal trainer in 2008 and began working more on the business side; he started investing, consulting, speaking, and writing
• 02:40 – He has a podcast and a company that develops formulations and supplements
• 03:30 – He wakes up happy and with a purpose; he wants to help others live their best life, too
• 04:00 – On the way he lives
• 04:22 – He lives in the forest in Washington State and lives off the land; he hunts, his wife grows food, and they have chickens for eggs
• 04:30 – His relaxed way of living helps him operate better because life isn't too stressful
• 04:52 – The evolution of Ben's diet
• 05:12 – In college, he ate terribly; he'd eat McDonald's regularly
• 05:30 – He shifted into the way he eats now by gradually making changes to his diet as he learned more about nutrition
• 06:16 – When he tested his blood markers, he realized that he was fit on the outside but dying on the inside
• 07:00 – He realized that the "health" foods he was eating weren't healthy at all
• 08:03 – He began eating superfoods, fasting in the morning, and eating home-cooked meals
• 08:50 – He's learned how bad muscle meats are, and that other parts of the animal, like the liver, heart, and organs, are way more nutritious
• 09:30 – He's learned how to ethically harvest animals and plants with the least amount of waste possible
• 10:30 – Ben's diet
• 11:30 – He uses ancestral preparation techniques; if you don't have allergies/restrictions, he recommends a wide variety of foods prepared ancestrally
• 12:30 – He finds cooking to be meditative and enjoyable
• 12:53 – How his kids eat
• 13:10 – His kids eat everything; they don't like to eat off kid's meals and would rather have nutrient-dense food
• 14:38 – His kids are very healthy, fit, and balanced; his goal is to raise them to be independent and free-spirited
• 15:40 – On not homeschooling his children even though he was
• 15:50 – Homeschooling allowed Ben to graduate high school at 15, but he believes traditional schooling has its benefits
• 16:16 – He wants his kids to be able to work in group settings, plus Ben finds it would be unfair to homeschool his kids when he wouldn't be able to dedicate himself to it entirely
• 16:53 – He teaches his kids everything they won't learn in school
• 18:11 – Some people are better equipped to teach their children at home; he believes he and his wife can teach some things but not all
• 19:18 – Tips for self-optimization
• 19:52 –Understanding that your body is a battery; charge it with good water, minerals, sunlight, and by touching the planet
• 25:43 – Ben's thoughts on plastic water bottles
• 26:30 – Plastic impacts our hormone systems; Ben tries to use only glass bottles
• 27:45 – Ben's number one physical recovery method outside of nutrition or sleep
• 27:55 – Cold and heat; find a sauna and finish with a cold shower or plunge
• 28:45 – A traditional sauna is just heat; an infrared sauna produces a light and heat that penetrates the body deeper
• 30:10 – Ben starts his day with a hot/cold session

3 Key Points

1. Ancestral food preparation techniques are a tried and true diet foundation.
2. Recharge your body with water, minerals, sunlight, and contact with the earth.
3. Educate yourself on food waste, nutrition, plastics, and healthy habits – and adjust your lifestyle accordingly.

Contact/Resources

• Primed Mind – Elliot's Mindset App
• Book – Nourishing Traditions by Sally Fallon
• Book – Free Range Kids by Lenore Skenazy
• Spring Locator – Find a Spring
• Book - Estrogeneration
• Ben's Website
• Ben's Business Website - Kion

Credits

Podcast Production by Podcastily

In this episode, Oli Billson, a marketing and business growth expert who specializes in direct response and marketing automation, reveals the key ways to move the needle in business – and keep it moving. Elliot and Oli discuss how the lessons learned through competitive sport can be both beneficial and challenging when utilized in entrepreneurship. Listen in to hear a highly sought-after business consultant share why working on yourself, maintaining a routine, and focusing on your goals is critical to both personal and business success.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:40 –Oli's entrepreneurial journey
• 01:50 – He started his first business at 15 years old and played tennis since he was 7 or 8 years old
• 02:37 – He lost his love for tennis and sought something else; he found joy in making custom-built computers for clients so he began doing that
• 03:50 – He had the freedom to choose his life's path from an early age
• 04:08 – His education in sports translated well to business; the competitive nature of sport can also create internal conflict
• 04:45 – You must work on yourself to move the needle
• 05:00 – In sport he wanted to know every aspect of the game but in business it's hard to do that
• 05:35 – He went to university for a year and was approached by KPMG; he still dropped out because the corporate life wasn't appealing to him
• 07:05 – Bringing on the best staff
• 07:30 – Early in his business, he had an expectation that the people he hired would be like him; it took him a while to recognize how people were different
• 08:15 – He learned that he needed to adapt and find more people to act within their unique ability
• 09:10 – What Oli did to self-teach
• 09:50 – Before about a year ago, he looked for resources outside of coaching
• 10:07 – He learned that different techniques need to be deployed at different points in a business's growth
• 10:50 – Oli got a coach because he needed support in making decisions
• 11:00 – The impact coaching has had on Oli's business
• 11:20 – He thought it was about getting to the next level as a leader but it has made more of a personal impact than he could've ever guessed
• 11:45 – He can now spend more time with his children and is more clear on his personal vision, goals, and priorities
• 12:13 – Personal balance is directly impacting his leadership skills
• 12:40 – His struggles as a leader were like his struggles as a parent; both are connected and being addressed through coaching
• 13:10 – He has become more mindful
• 13:32 – How Oli organizes his time
• 14:00 – Focus is key; a clear personal and business vision is necessary
• 15:16 – Have a clear mission that is measureable and achievable
• 15:40 – Create an annual set of priorities and make quarterly, monthly, and weekly projects to achieve those goals
• 16:48 – Daily disciplines are the daily breakdown to accomplish the goals outlined
• 17:00 – The 4 P's
• 17:00 - Promotion: Diving leads and making money
• 17:20 – Production: Make something
• 17:49 – Provision: Things you must do for other people or compliance
• 18:00 – Pedestrian: Administrative things that can be delegated
• 18:20 – Oli's routines
• 18:30 – Every night he plans the next day and every morning he has a wellness and working routine
• 20:40 – Advice for someone wanting to build a business
• 21:00 – Discipline and structure are key to success; work within your unique ability
• 21:40 – Oli's "ah-ha" moment in business
• 22:00 – Successfully helping other people do what he has done to succeed after he tested and refined the process

3 Key Points

• The lessons learned through sport greatly benefit business – but also challenge a competitive mindset.
• The strategies implemented to grow to one level of business are different than the strategies needed to grow to the next.
• Have a clear vision, mission, list of priorities, and goals to get to the next level in life and business.

Contact/Resources

• Primed Mind – Elliot's Mindset App
• Next Level Business – Oli's website

Credits

• Podcast Production by Podcastily

In this episode, Ed Latimore, 13-1 professional boxer, author, speaker, and former alcoholic, reveals what is necessary to create true and lasting change. Elliot and Ed discuss how boxing taught him the grit and resistance he needed in the real world when getting sober, going back to school, and joining the military. Listen in to hear someone who has learned things the hard way share the truth about limitations, making money, and living a fulfilling life.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes:

• 01:00 –Ed's background and journey

• 01:44 – He had an alcohol problem, a dead-end job, and was broke into his late 20s
• 02:50 – When he realized he had a greater vision for himself, he went into the army so he could pay to go to school
• 05:10 – After being in school and in the military, he quit alcohol and had to re-adjust to the change
• 06:30 – He was building himself up as a boxer and kept busy

• 07:00 – The most important decisions he made were to go to college and join the military

• 07:46 – Getting sober has helped him become a better person for the world; drinking was the one thing holding him back

• 10:18 - Shifts are spurred by negative reactions or positive ones; Ed's were spurred by his confidence

• 10:42 – He gave himself 3 goals and told himself he could drink again if he accomplished 2 of them
• 11:00 – By the time the goals had been accomplished, he didn't want to drink again; he's learned to enjoy life without alcohol

• 13:55 – Ask the right questions and use the solutions given to you in mentorship

• 14:45 – He works privately with people and takes it personally if they don't take the advice that would help them
• 15:50 – People want confirmation or an easy answer; if they aren't ready, they won't make a change
• 17:00 – Most of the people he speaks with had a clear moment where they realized they needed to change

• 18:40 – How boxing helped his mindset in other areas of life

• 19:05 – Boxing helped him build grit and resilience; he didn't fight his first fight until he was 23 years old so he had to be persistent and dedicated
• 20:22 – He used that mindset when he went to school for math and when he wrote his books; he didn't let criticism stop his momentum

• 23:30 – On how his book changed his life

• 24:10 – His first book generated life-changing opportunities; it didn't generate a life-changing amount of money
• 26:20 – He's hoping his next book will generate more income because he has learned more about the selling and marketing side of things

• 26:35 – Tips to start living a life you love

• 26:40 – Get up an hour earlier and stop wasting time
• 27:05 – Money is the result of providing value
• 28:30 – If you can do it in person, you can probably do it online; operating online will give you time and location freedom

• 29:40 – We accept limitations, but they are just illusions

• 30:00 – He wouldn't have tried to do certain things if he would've allowed perceived limitations to stop him

3 Key Points

1. People often want confirmation or an easy answer, but real change is hard.
2. Money is a result of providing value.
3. Limitations are illusions; create your desired reality by ignoring the illusion.

Contact/Resources

• Primed Mind – Elliot's Mindset App
• Ed's Twitter
• Ed's Website – EdLatimore.com
• Ed's Book – Not Caring What Other People Think is a Superpower
• Ed's soon-to-be-released book – Sober Letters to my Drunk Self

Credits

Podcast Production by Podcastily