The Private Practice Pro

What if trying something new didn't have to be so intimidating? Would you start today? In this episode, Kelley talks with Kaitlyn Kenealy and Elizabeth Nelson about the power of diving in – to writing that book, to starting that business, to building that following – regardless of how unprepared or unqualified you think you are. The incredibly relatable content this episode presents is sure to leave listeners with a renewed confidence that says: "I might not know right now, but I will figure it out."

Guest Bio:

Winner of numerous awards, including Top Psychotherapist 2023, Kaitlyn Kenealy is a Licensed Professional Counselor and holds degrees in History and Women's Studies, Gender and Women's Studies, and Counseling (Community and Mental Health). As a psychotherapist, she specializes in trauma and PTSD, domestic violence, sexual abuse, anxiety, depression, and self-esteem. Her podcast, Tea Time with the Psychos, aims to break the stigma surrounding mental illness. Kaitlyn has also written her first book titled, "Healing is Messy AF" which won the Canadian Book Club Award. You can follow Kaitlyn on Instagram at @kaitlynkenealy or email her at [email protected]. Check out Kaitlyn's book here: https://www.amazon.com/Healing-Messy-AF-Investing-Addressing/dp/B09WQ4SJ34

Elizabeth Nelson is a Licensed Professional Counselor In-Training and received her bachelor's degree from the University of Wisconsin Stevens Point and her Master's in Clinical Mental Health from Lakeland University. She recently served as the Executive Director of NAMI- Fond du lac and now is a full-time clinician at Kenealy Counseling. Elizabeth is also the co-host of the podcast Tea Time with the Psychos and provides mental health presentations and resources throughout the community. You can email Elizabeth at [email protected].

You can follow Kaitlyn and Elizabeth's podcast on Instagram at @teatimewiththepsychos.

In This Episode:

• Tips for navigating the supervisor/supervisee relationship effectively
• The balance of professionalism and connection
• How a podcast can benefit your private practice
• Creating a blueprint when one doesn't exist
• Overcoming fear and taking that first step

Highlights:

(0:31) - Guest introductions

(6:00) - Acknowledging the unique strengths and limitations of each individual in a professional relationship

(13:34) - The true logistics of a podcast launch

(20:03) - How entities like podcasts enable therapists to not only present explicit methods to grow, but actually model healthy, realistic relationship dynamics subconsciously

(24:51) - Expanding the therapist role to include author

(30:42) - The willingness to improvise when it hasn't been done before

(34:36) - Kelley responds to a listener's question about what protocol and policies are best for handling late clients

References:

Jess Eckerstrom → https://jessekstrom.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Lacy Warne, LMFT left the blazer behind in pursuit of widespread, authentic connection. But don't worry – if you love your blazer, we won't judge. Kelley and Lacy share their own self-made barriers to success: from decision paralysis to plateaus in passion. How personal and professional triumph over them becomes the most powerful asset in each individual's quest for fulfillment. But don't worry – if you love your blazer, this podcast is still for you.

Guest Bio:

Lacy Warne is a licensed marriage and family therapist living in the Santa Cruz mountains with her husband, two kids, two dogs, two chickens and a big fluffy cat. Lacy empowers anxious millennials to transform imposter syndrome, perfectionism, and people-pleasing so they can feel confident in who they authentically are. Outside of session, Lacy can be found savoring nature or thrifting with an iced coffee in hand. You can visit her website at www.lacywarne.com or find her on Instagram and TikTok at @heylacywarne.

In This Episode:

• The possibilities of passive income
• How dreams and goals evolve as we do
• The interplay of ethics and social media
• Email marketing strategies
• Overcoming limiting mindsets
• Finding your voice and learning how to use it
• Useful entrepreneurial resources for therapists

Highlights:

(0:29) - Guest introduction

(2:45) - "I was always someone who was totally content to play it safe…And then all of the sudden, something shifted. I was like, I want more."

(6:49) - "Being an entrepreneur is this opportunity to actually experience personal transformation."

(8:19) - Deconstructing the rigid belief system surrounding professionalism and ethics as a therapist

(12:39) - Normalizing alternative career approaches for new therapists

(14:19) - "As therapists we are taught to meet our clients where they're at. My clients are on their phones at midnight, on TikTok."

(16:39) - Self-care as the antidote for negative feedback/mean comments online

(21:13) - The various phases of monetizing your platform

(35:01) - "The pain point becomes the gift. It becomes your service to the world."

(43:05) - Kelley responds to a listener's inquiry on the possibility of building a successful telehealth practice (and virtual referral network) without first committing to a city of residence, and what legal logistics should be considered in this process.

References:

Elizabeth Gilbert's Big Magic → https://www.elizabethgilbert.com/books/big-magic/

ThriveCart → https://thrivecart.com

ConvertKit → https://convertkit.com/

Upwork → https://www.upwork.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

"Fear doesn't mean you stop." In this galvanizing episode, Nicole McCance shares the means and the methods she identified to transcend beyond a cycle of professional and personal fatigue and into a new quality of life. From mindset to implementation, host and guest leave no stone unturned as they discuss not only the why, but the how, of entering new territory.

Guest Bio:

Nicole is a sought after Psychologist and Business coach who teaches Psychotherapists how to scale to a 7 figure group practice, like she did in 3 years, with toddler twins at home. She is also a Forbes Business council member. You can find her on Instagram at @nicole.mccancemethod or by visiting her website, mccancemethod.com.

In This Episode:

• Moments of breakdown that yield great change
• The importance of shifting to a business-mentality when starting a group practice
• The whack-a-mole nature of finding a setup that works for you
• Integrating self-care into your daily routine
• Finding the right inspiration and mentorship for your needs
• The balance between inspiration and accountability
• The power in seeing others do what you want to do, letting that fuel you

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Highlights:

0:35) - Guest introduction

(2:07) - "I was sick of hitting this ceiling…where the only way I could make more was to work more."

(5:27) - The first step into group practice

(8:48) - "Don't make your decisions from where you are. Make your decisions from 2x to 4x bigger than you are."

(9:25) - How to create movement through fear

(12:50) - The shifts in personal life when you're not working solely to make ends meet

(16:23) - "You need to find someone that did what you want to do."

(19:01) - How utilizing templates promotes productivity

(21:08) - Mindset = the make or break

(23:00) - "If you have a formula, you will get the results you desire…we need to remove the emotion piece, or we will never take risks."

(26:06) - Kelley responds to a listener's inquiry on how to ethically provide non-therapeutic services outside of her state of licensure

References:

The Clinic Growth Map → https://mccancemethod.com/clinic-growth-map/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

How can therapists establish success and abundance in the field without sacrificing their time, energy, or overall well-being? Host Kelley Stevens tackles this important question with the help of mental health counselor, host of her own podcast, and Anti Work Therapist founder Megan Kelly. Listeners will hear a candid summary of Megan's own burnout experience, the changes she made, in both mindset and action, to move past the patterns of disillusionment, and applicable strategies for those eager to identify a different way.

Guest Bio:

Megan Kelly, MA is a Licensed Mental Health Counselor (LMHC) in the state of Indiana, where she owns and operates a 100% telehealth private practice. She received her master's degree in 2019 from Antioch University, New England's online Clinical Mental Health Counseling (CMHC) program, and has worked in various non-profit and private practice settings throughout her career. She specializes in treating mental health workers and healthcare workers who are experiencing burnout, vicarious trauma, and compassion fatigue. Meg is the host of the Mental Status Podcast, and spends her time advocating for the personal and professional well-being of mental health workers worldwide on Instagram @antiworktherapist.

In this episode:

• Burnout and seeking sustainability in the mental health field
• Proactively planning for your practice during pre-licensure
• The value of networking/examples networking modalities
• The evolution of referral relationships
• Alternative methods to promote accessibility in private practice
• The importance of having a community of mental health professionals for support
• Helpful perspective shifts involving cash-pay status

Highlights:

(0:39) - Guest introduction

(4:09) - Overcoming burnout

(9:32) - Establishing your business during group-practice/pre-licensure

(11:35) - The benefit of reminding yourself you always have choices

(15:40) - How to implement a longer-term strategy, overcome fear of delayed return on investments

(18:20) - The hurdles that arise in the first few months of private practice

(22:53) - Proactive thinking and willingness to self-promote

(25:23) - Private pay as it relates to accessibility

(32:25) - Rebranding failures into course corrections

(39:20) - Kelley responds to listener Lauren's inquiry about starting her own practice after supervision as it relates to paying back student loans

References:

Anti-Work Therapist Love Letters Substack → https://antiworktherapist.substack.com/

The Abundance Party → https://www.abundanceparty.com/

Jeff Guenther, LPC (@therapyjeff) → https://www.instagram.com/therapyjeff/

Open Path Psychotherapy Collective → https://openpathcollective.org

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

In this treasure trove of an episode, Dr. Charlene Underhill Miller shares her own career journey, which began when she first became licensed in 1988. She discusses which components of a practice (from degrees to community building) are most valuable in establishing a practice that not only endures, but evolves.

Guest Bio:

Dr. Charlene Underhill Miller is a licensed marriage and family therapist, professor, clinical supervisor, and public speaker. Licensed just shy of 40 years, Dr. Miller's unparalleled insight, clinical expertise, and expansive career evolution enables her to provide wisdom on a variety of aspects of private practice to a diverse population of practitioners. Learn more about her at www.underhillmiller.com

In This Episode:

• The benefits of a growing teletherapy practice
• The power of networking (and not just for referrals!)
• How to begin building community relationships from square one
• Education levels and degrees, how they play out long-term in career

Highlights:

(2:15) – Charlene's decision to go almost entirely virtual, using Zoom prior to the pandemic

(4:13) – Growing a virtual practice through out of state licensing

(9:05) – "Is a PhD necessary for a successful and fulfilling practice?"

(16:54) – The value of networking, and how it connected her to her first practice

(23:15) – "I promise you, if you give a referral, you'll get a referral. If you never give referrals, you're not gonna get many referrals from your colleagues,[...] what goes around comes around."

(24:15) – "Say, I'm new in town. This was my catchphrase when I moved. [Relationship building] had to be authentic."

(35:21) – The bonuses of opening a group practice

(39:00) - Beyond income, the benefits of supervising, teaching, speaking and other "extra jobs" for therapist

(47:23) - Marketing has to be intentional, but also organic

(52:58) - Boundary setting when you practice within your community

(1:05:10) - Kelley answers listener, Alex's question about how to set and stick to your prices

References:

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

What is it about displaying oneself and one's business on social platforms that just feels so intimidating? A workshop unfolding in real time, listeners are given a front row seat as host Kelley Stevens talks with therapist Stassi Betcher to identify and unpack Stassi's own barriers to an online presence that cultivates her professional success rather than inducing anxiety. The result is a raw, collaborative, and dynamic episode that peels back the layers on social media and self-promotion in a way that is equal parts affirming and applicable.

Guest Bio:

Stassi Betcher is a Feminist Therapist and international women's wellness coach in Portland, Oregon. She specializes in systemic oppression and multicultural counseling, and has over 15 years of experience. You can view her website here: https://evergreenwellnesstherapy.com/.

In this episode:

• Beginning steps for putting yourself out there online
• Means of income other than 1-to-1 therapy
• The importance of consistency
• Honest takes on how dreadful social media can feel at times
• How to discern which platform suits you best
• Trends, hashtags, and calls to action
• How to identify your creative process (and where to go from there)
• The benefit to documenting everything
• Why perfectionism has to go

Highlights:

(0:11) – Kelley introduces the guest and presents the episode's topics

(1:31) – The benefits of providing telehealth services

(10:49) – Stassi's online course and how previous promotional efforts went

(13:43) – Online platform sales: "You can estimate that 1% of your audience is going to buy from you."

(20:13) – A starting point for social media marketing: "Sit down, put a 10 minute timer on your phone, and start writing out the pain points of your ideal audience."

(24:01) – The key goal for developing online content

(28:41) – "If you always give the solution, you run the risk of there being no need for the [product]… Not that you're withholding, it's just that truly there are some things you can't convey through social media."

(32:15) – The shift of Instagram from aesthetics towards reels and videos (content above form)

(37:55) – "The thing that makes you a really good therapist is going to be the thing that makes you a really good content creator."

(42:36) – Converting followers to email subscribers

(46:49) – Considering what level of online presence is sustainable for you

(54:28) – "Every single day when you get ready to film your shit, it's like, Who am I talking to? What does SHE need to hear today?"

(1:06:19) – Pros and cons of outsourcing support for social media

(1:13:30) – Kelley responds to a listener's inquiry about reaching out to doctors for referrals

References:

Intentional Living Workshop → https://designed-living-guide.lpages.co/guide-opt-in-intentional-living/

Elyse Myers (@elyse_myers) → https://www.instagram.com/elyse_myers/?hl=en

Brock Johnson (@brock11johnson) → https://www.instagram.com/brock11johnson/

Kelly McKenna (@sitwithkelly) → https://www.instagram.com/sitwithkelly/

Karrie Locher (@karrie_locher) → https://www.instagram.com/karrie_locher/

Smarthash App → https://www.smarthashapp.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

What happens when two therapists, course creators, and longtime friends come together to discuss the importance of values, identifying your target audience, and embracing the trial and error of it all? A profound and heartfelt conversation unfolds.

Join host Kelley Stevens as she reflects with Sasha McPherson on their parallel career journeys, how they stay grounded as working moms, and what's made the most difference as they evolve in their lives and careers. The enduring connection between host and guest allows for a candid and informative discussion – with some laughter in between!

Guest Bio:

Sasha is a therapist and mom of two. Her practice focuses on supporting mothers and women to live the life they want. She specializes in perinatal mental health, anxiety, ADHD, and depression in women.

In this episode:

• The transition to parenthood and its impact on mental/emotional wellbeing
• Creating content catered to your target audience
• Trial and error as necessary for professional growth
• The value of virtual mental health resources and offerings
• Assessing barriers for your target community to identify the most effective support
• The personal work around creating a brand (letting go of expectations, fostering patience)
• The importance of mental health providers practicing the principles they encourage
• Locating your values, aligning your actions with those values

Highlights:

(0:40) – Guest introduction

(10:30) – Origins of the course creation process

(17:28) – The importance of intentional and specific messaging: "The more specific I become, the more people I can reach."

(20:57) – Letting go of expectations to create space for what actually works

(23:35) – Utilizing your values to navigate work/life balance

(35:10) – Telehealth vs. in-person

(37:02) – The myths that prevent therapists from starting their own practices

(42:05) – The expansion of the therapist role into a wide variety of paths/income streams

(48:38) – Asking yourself "What do I need right now in my life?" in order to discern future goals and steps

(56:45) – Kelley responds to listener Sarah's question about how to overcome fears about establishing an online following

References:

Sasha's first course: Roadmap to Parenthood → https://www.thriveafterbaby.com/roadmap-to-parenthood

Sasha's second course: The Connected Couples Guide → https://www.thriveafterbaby.com/connected-couples-guide

Postpartum Support International (PSI → https://www.postpartum.net/

Sunny Lenarduzzi on YouTube → https://www.youtube.com/@SunnyLenarduzzi

Elizabeth Gilbert quote → https://www.elizabethgilbert.com/the-creativity-conversation-continued-todays-subject-stolen-time-dear-o/

Robert Scholz, LMFT → www.RobertTherapy.com

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Kelley Stevens, LMFT teaches therapists how to build thriving private practices.

Learn how to launch a therapy practice, expand your caseload, market your brand, and grow outside of 1-1 appointments.

Free downloads, online courses, and more → https://linktr.ee/theprivatepracticepro

This podcast is produced and manged by Jenga Creative → jengacreative.com