What happens when two therapists, course creators, and longtime friends come together to discuss the importance of values, identifying your target audience, and embracing the trial and error of it all? A profound and heartfelt conversation unfolds.

Join host Kelley Stevens as she reflects with Sasha McPherson on their parallel career journeys, how they stay grounded as working moms, and what’s made the most difference as they evolve in their lives and careers. The enduring connection between host and guest allows for a candid and informative discussion – with some laughter in between!

Guest Bio:

Sasha is a therapist and mom of two. Her practice focuses on supporting mothers and women to live the life they want. She specializes in perinatal mental health, anxiety, ADHD, and depression in women.

In this episode:

• The transition to parenthood and its impact on mental/emotional wellbeing
• Creating content catered to your target audience
• Trial and error as necessary for professional growth
• The value of virtual mental health resources and offerings
• Assessing barriers for your target community to identify the most effective support
• The personal work around creating a brand (letting go of expectations, fostering patience)
• The importance of mental health providers practicing the principles they encourage
• Locating your values, aligning your actions with those values

Highlights:

(0:40) – Guest introduction

(10:30) – Origins of the course creation process

(17:28) – The importance of intentional and specific messaging: “The more specific I become, the more people I can reach.”

(20:57) – Letting go of expectations to create space for what actually works

(23:35) – Utilizing your values to navigate work/life balance

(35:10) – Telehealth vs. in-person

(37:02) – The myths that prevent therapists from starting their own practices

(42:05) – The expansion of the therapist role into a wide variety of paths/income streams

(48:38) –  Asking yourself “What do I need right now in my life?” in order to discern future goals and steps

(56:45) – Kelley responds to listener Sarah’s question about how to overcome fears about establishing an online following

References:

Sasha’s first course: Roadmap to Parenthood → https://www.thriveafterbaby.com/roadmap-to-parenthood

Sasha’s second course: The Connected Couples Guide → https://www.thriveafterbaby.com/connected-couples-guide 

Postpartum Support International (PSI → https://www.postpartum.net/

Sunny Lenarduzzi on YouTube → https://www.youtube.com/@SunnyLenarduzzi

Elizabeth Gilbert quote → https://www.elizabethgilbert.com/the-creativity-conversation-continued-todays-subject-stolen-time-dear-o/ 

Robert Scholz, LMFT → www.RobertTherapy.com

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com