The Private School Marketing Minute

By Nick Laiuppa

Your days are already packed enough. The private school marketing minute provides ways to increase student enrollment and student retention in 10 minutes or less. Every week we break big ideas down in... more

· Education

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FAQs about The Private School Marketing Minute:

How many episodes does The Private School Marketing Minute have?

The podcast currently has 79 episodes available.

The Private School Marketing Minute episodes:

January 29, 2023 How to Upcycle Your Content Into Something Epic
Wouldn't it be nice if you didn't have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you've already created into something even more epic.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
7min
January 22, 2023 Marketing From the 80's That Works Today
I've said it before and I say it here again, most of the best advertising strategies were figured out ages ago. In today's show I teach you how turning your content into advertisements worked in the 1980's and is still working today.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency

Book:
Oglivy on Advertising
...more
9min
January 15, 2023 What Kevin Costner Can Teach You About Marketing Your Private School
Thanks to the Kevin Costner film Field of Dreams we get the modified quote "if you build it they will come". Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don't build something that no one comes to.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
8min
January 08, 2023 How to Write Endless Amounts of Effective Ad Copy or Web Copy
As school marketers, we can get burnt out on new ideas and angles for our ads and our website copy. This is a formula that I use every day to kick burnout where it hurts and come up with new copy on demand.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
10min
January 01, 2023 The 80/20 Rule of Private School Advertising
You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this show we explore a concept outlined in Perry Marshall's 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
6min
December 25, 2022 This is What All of Your Advertising Should Be Doing
It has been said that the number one job of advertisers is to be creative. I think that's a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today's episode explores why that is the case, how to do it, and why it's important in your private school marketing.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
7min
December 18, 2022 Marketing Fundamentals - How to Market to the Right People Every Single Time
Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 episodes with today’s episode being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students so if that’s you don’t miss today’s show.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
9min
December 11, 2022 School Marketing Fundamentals - Proving Your School is the Right Choice
Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you're school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
9min
December 04, 2022 School Marketing Fundamentals - Why Marketing for Schools is Different and How to Use those Differences to Your Advantage
Part 2 of our private school marketing fundamentals series is all about marketing for considered purchase products, i.e. schools. This is how you stay at the top of your prospects consideration list until they are ready to make a decision for education.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
9min
November 27, 2022 School Marketing Fundamentals - Finding Your Tilt
We're kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we're talking about finding your tilt and how having one will make all of your marketing more effective and efficient.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentioned in the Show:
This Old Marketing Podcast
The Tilt
Groton School in MA
...more
9min

FAQs about The Private School Marketing Minute:

How many episodes does The Private School Marketing Minute have?

The podcast currently has 79 episodes available.