The Private School Marketing Minute

By Nick Laiuppa

Your days are already packed enough. The private school marketing minute provides ways to increase student enrollment and student retention in 10 minutes or less. Every week we break big ideas down in... more

· Education

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FAQs about The Private School Marketing Minute:

How many episodes does The Private School Marketing Minute have?

The podcast currently has 79 episodes available.

The Private School Marketing Minute episodes:

September 11, 2022 The Cheapest Way to Increase Student Retention
Hey! Today we're talking about remarketing and retargeting advertising for increasing your student retention rates. Yes, paying money to have your current students and families can see more information about you. On the surface, this sounds like a waste of money. My goal in this episode is to show you the wealth of opportunity that is available if this is done correctly. You'll learn why it's important, how to do it, and what to use for your advertisements all in todays show.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
7min
September 04, 2022 Direct Mail Marketing for Increasing Student Retention
Hey! Welcome to today's show. Direct mail marketing is a dead artform... that's good news for you. It means that it's a platform begging to be used the right way. Today I'm teaching you how to do direct mail marketing the right way so you not only stand out but you strengthen the relationship between your school and your families.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
10min
August 28, 2022 Increase Student Retention with Email Marketing
Hey! Welcome to today's show. Contrary to what you heard your coworker who isn't a professional marketer talk about, email marketing is not dead. In fact, it's very much alive. 99% of email users check their email every single day. THAT'S A LOT. In today's show, I'm teaching you how to use email marketing to build deeper relationships with your families through content creation & email marketing.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
9min
August 21, 2022 Student Retention In a Shaky Economy
Hey! I’m happy you’re here. Student retention for private schools is more important now than it has been in a decade. With the current state of the economy the time to run a full fledged student retention program is now. In this episode I'll make the case for inverting your spending from getting new students to keeping your current ones enrolled. I hope this show will be helpful to you. Let's continue the conversation on social media. DM me on of the platforms below I'd love to hear how you are dealing with the economy, what student retention programs you are currently running, and or how this episode helped you get started. Looking forward to hearing from you! Until next time, enjoy your week!
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
9min
June 22, 2022 Private Schools and Social Media - The Time is Now
Hey! I’m happy you’re here. We all know that social media is important for private schools. In today’s episode, I’m looking at it differently and discussing why now might be the best time for your private school to get on social media. I’ll also show you how you can create high-volume content without feeling overwhelmed.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
11min
June 15, 2022 No Ad Can Make a Prospective Family Enroll
No single ad, blog post, email, direct mailer, event, or testimony can convince a prospective family to choose a private school over a public school or your private school over the other private school. There are hundreds, if not thousands of things that have to happen to fully convince a prospective family to choose private. Ultimately THEY need to make that decision. They need to make the switch flip in their head. In other words, it’s a long buying cycle. Most people don’t just wake up and choose your private school. It may seem that way, but that split-second decision was caused by months or maybe even years of small situations all building up to that choice. The goal is to position your private school into their buying cycle and remain there until that family is either not interested anymore or considering you for their choice. This episode explains that and how to do it.

Social Media:
LinkedIn
Instagram

Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies

Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.

Blog:
Weekly Edu Marketing Strategies

Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
8min
June 08, 2022 Simplifying Your Marketing is the Key to Success
Simplifying is often the best way to make a quantum leap forward in your school marketing strategy. There is a reason why "Keep it Simple Stupid" is a saying. There's a reason why the best sports coaches harp on the fundamentals. There is a reason why I love reading old marketing books. The fundamentals work. In this episode, we talk about simplifying your independent school marketing efforts so you can run a manageable and successful school enrollment & student retention program. Let's continue the conversation on social media. Send me a DM on LinkedIn or IG & let me know how you plan on simplifying your school marketing programs this year.

Social Media:
LinkedIn
Instagram

Books
My Life in Advertising - Claude Hopkins
Simplify - Richard Koch
Oglivy on Advertising - David Oglivy

Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
10min
June 01, 2022 A Marketing Agencies Formula For Marketing Private Schools
I'm glad you are here! In today's episode, I'm sharing the exact formula we use to market our private school's clients. We'll cover the top 3 strategies that you can implement today. to be as helpful as possible for as long as possible - What sales 2.0 is and why its the way that people buy today how to attract an audience that is interested in what you have to offer through lead generation how to get online reviews and why they're important in more ways than one We have a blog post that goes more in-depth into these strategies as well as covers a few others which can be read here https://nicklaiuppa.com/how-to-market-private-school/

Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog: Weekly Edu Marketing Strategies
Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School
...more
11min
May 25, 2022 The Private School Marketing Minute Introduction
Welcome to the Private School Marketing Minute. This first episode is an introduction to what this podcast is all about, how I plan for it to be helpful and useful, the types of topics you can expect, and a little bit of background on your host.

Check out our free tools and resources below
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
13min

FAQs about The Private School Marketing Minute:

How many episodes does The Private School Marketing Minute have?

The podcast currently has 79 episodes available.