The Private School Marketing Minute

By Nick Laiuppa

Your days are already packed enough. The private school marketing minute provides ways to increase student enrollment and student retention in 10 minutes or less. Every week we break big ideas down in... more

· Education

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FAQs about The Private School Marketing Minute:

How many episodes does The Private School Marketing Minute have?

The podcast currently has 79 episodes available.

The Private School Marketing Minute episodes:

November 20, 2022 How to Write Emails That Your Subscribers Basically Beg For
In today's show I teach you the fundamentals of turning run of the mill marketing emails into stories that your audience will read and connect with EVEN THOUGH they KNOW you're trying to sell them something. If your private school is using email marketing, this is how you can take it to the next level.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentioned in the Show:
Will Patch's Linkedin Post
...more
10min
November 13, 2022 Trends in Private School Marketing and Predications for 2023 & Beyond
In this episode I'm taking a look at the great research that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discussing some of the current and future trends that I think could be emerging for private school marketing in the near future.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentioned in the Show:
Enrollment and Marketing study that Niche has put together. They’ve also got a lot of really good research and resources available here. I highly recommend reading the study for yourself. Big shoutout to Angela Brown for putting this data together, it’s great work!
...more
11min
November 06, 2022 Don't Give Social Media the Keys to Your School
By building an audience ONLY on social media channels, I'm proposing that your private school is walking on a slippery slope. Today, we're talking about why this is dangerous, why it's important to own your audience, and how to do it.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Mentions:
Joe Pulizzi
Robert Rose
This Old Marketing Podcast

...more
8min
October 30, 2022 How to Truly Turn More of Your Website Visitors into Prospects and Customers
Truly I tell you this is how you turn more of your website visitors into enrolled members of your private school. In my opinion this is one of the highest ROI types of marketing that you can do for your school. This week I show you how to use split testing to get the most out of the traffic you're already receiving and essentially find more free money.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
11min
October 23, 2022 Every School is Saying the Same Thing (How to Stand Out)
Inspired by a couple of my friends and colleagues - David Willows and Will Patch - today we're talking about why every school is using the same boring, mundane language in their website and marketing materials and how to break that up and write words that move your audience closer to enrolling in your school.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
David's post:
https://www.yellowcar.io/post/school-websites-and-why-our-words-often-don-t-matter
...more
13min
October 16, 2022 How to Get Prospective Families to Pay Attention to Your Marketing
Storytelling in marketing is a term that is so overused and washed out that people hardly know what it actually looks like, let alone why it works. In today's episode I teach you why you should package your schools benefits and offers into a story using a real world example so you know exactly what it looks like.
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
6min
October 09, 2022 Don't Grow Your Audience Organically (Do This Instead)
Buying businesses and tools that serve a similar audience as a growth strategy is nothing new in the world of business. So then, why isn't this strategy on the minds of school marketers? Today's episode is all about growing your private school's influence immediately through M&A (merger and acquisition).
Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Studies:
Research from The Tilt
Gold Coast Schools

...more
12min
October 02, 2022 A Unique Way for Private Schools to Attract and Grow an Audience Interested in Their School
My wife is part of a couple of Facebook Groups dedicated to cloth diapering. Naturally, this got me thinking about private education marketing. Specifically, how your private school can take advantage of Facebook Groups to attract and grow an audience that is interested in what you have to offer. Most schools are using Facebook groups strictly as a closed group comprised of their current enrolled families. This strategy opens up Facebook Groups to people BEFORE they are enrolled with you.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
...more
10min
September 25, 2022 This is What All of Your Marketing Should Be Doing
In today’s show, we’re going to talk about what ALL of your marketing material should be doing. I hope to put your mind at ease a bit and reduce some of the overwhelm that we all feel as school marketers by giving you a simple understanding and structure for the grand idea that is marketing.

Social Media:
LinkedIn
Instagram
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
9min
September 18, 2022 What Private Schools Can Learn From Streaming Services
In this episode of The Private School Marketing Minute, I aim to draw on the similarities between what private and public education can do for their students and families and how that relates to free vs. paid media. Then I’ll try to convince you to take a page out of the books of these paid media platforms so you can use their strategies to get and keep students enrolled.

Social Media:
LinkedIn
Instagram

Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies

Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.

Blog:
Weekly Edu Marketing Strategies

Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
...more
12min

FAQs about The Private School Marketing Minute:

How many episodes does The Private School Marketing Minute have?

The podcast currently has 79 episodes available.