In this week's episode, we explore the rise of the "clean girl" aesthetic that's recently taken off on TikTok. We discuss the trend's origin and look at the similarities between "clean girl" and other aspirational wellness and beauty trends like "that girl" "main character energy" and "off duty model". We dive into the trend's racist, classist, and elitist roots and look at how the nature of TikTok as a platform has contributed to how toxic the "clean girl" aesthetic has become.

Viral news recap:

Harry Styles announces launch of beauty brand ‘Pleasing’

Ariana Grande faces criticism for plagiarising the packaging design of r.e.m beauty

Taylor Swift releases re-recording of Red

Britney Spears, Jessica Simpson, Paris Hilton, Lindsay Lohan - 2000s queens making a comeback

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Resources:

https://centennialbeauty.com/ariana-grande-rem-beauty-colour-zone-packaging-copy-accusations/ 

https://www.nytimes.com/2021/11/15/arts/music/taylor-swift-all-too-well.html 

https://centennialbeauty.com/harry-styles-beauty-brand/

https://centennialbeauty.com/britney-spears-conservatorship-explained/ 

https://www.thecut.com/2021/11/tiktok-clean-look-beauty-trend.html 

https://www.refinery29.com/en-gb/2021/07/10551994/tiktok-obsession-with-that-girl 

https://sorjomagazine.com/naturally-elitist-why-the-no-make-up-movement-isnt-activism/ 

https://www.huffingtonpost.co.uk/naomi-cooper/why-we-need-to-stop-telli_b_11872566.html

https://www.racked.com/2018/4/12/17169846/bad-skin-classist

https://www.preview.ph/beauty/clean-girl-look-tiktok-trend-a2141-20211027

https://www.theatlantic.com/health/archive/2019/01/skin-care-secret-wealth/579337/