The Produce Moms Podcast

We sit down with self-proclaimed “Veggie Nerd,” and Founder of Cece’s Veggie Co., Mason Arnold. Mason is also on the board with The United Fresh Produce Association. It is amazing how many guests on The Produce Moms have inspired change out of the necessity for innovation in their own lives. Cece’s is named after Mason’s daughter, and was created in 2015 as a way to provide a healthy and gluten free alternative to pasta.

Our vision is to bring together the global produce and floral industry to grow a healthier world. Not only in consumers and what they eat, but also our members and our members' prosperity."

This week on the Produce Moms Podcast, Lori spoke with Lauren M. Scott, CMO of the Produce Marketing Association. The Produce Marketing Association is a global, member-led association that reaches to 46 countries and has 2900 member companies. The vision of the Produce Marketing Association is to bring together the global produce and floral industry to grow a healthier world. They are on a mission to empower the industry, and the members that make up the industry.

"The goal of the Produce Marketing Association is to make our members' opportunities bigger, while making their problems smaller. We are led by members for the members."

In this episode, Lori and Lauren discuss topics that are so relevant to Produce Moms around the world. In an era that is so full of innovation and fresh looks at packaging and marketing for our produce, The Produce Marketing Association is working hard to see consumers and members empowered to live healthy lifestyles.

One intriguing topic discussed in this episode is The Produce Marketing Association's interest in researching the dichotomy that exists between what people say they eat, and what they actually eat. Many times people claim to eat fresh produce a few times a week, and that may be the goal. However, when life gets busy, many times convenience will surpass our best intentions. The aim of The Produce Marketing Association is to connect our instincts and desires to fresh produce. If our only reason for eating produce is that it is "healthy" we are boxing ourselves in. There are other needs fulfilled through food consumption that can be associated with fresh produce!

We cover this and more on this week's episode. You don't want to miss it!

"We are ripe for growing our industry, but also growing our culture… we have an opportunity to command a level of voice, culture, and influence."

Discover more about what The Produce Marketing Association is doing at www.pma.com

Some Topics we talk about in this episode:

• Introduction // Lauren Scott - 1:31
• What is the Produce Marketing Association // Goals and Impact? - 3:56
• Lauren's Background - 7:22
• Lauren's Influence in PMA // Proposed Panel - 11:02
• What PMA Does for Women - 17:57
• Next Big Trend in Food - 23:01
• Connect with PMA - 25:12
• Wrap-up - 26:50

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
• Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Lori spoke with Lauren M. Scott, CMO of the Produce Marketing Association. The Produce Marketing Association is a global, member-led association that reaches to 46 countries and has 2900 member companies. The vision of the Produce Marketing Association is to bring together the global produce and floral industry to grow a healthier world. They are on a mission to empower the industry, and the members that make up the industry.

"I had been paying attention to the food I was putting into my body, but not the drinks… I swapped out diet soda for water and 2 ½ weeks later I had lost 24 lbs, my skin was clear, and I had so much energy."

This week on The Produce Moms Podcast we hear from the Founder and CEO of Hint Water, Kara Goldin. Kara shares the story of Hint, birthed from her own journey to find health and wellness. She truly is a voice and public figure in the produce community, and an example of someone with grit and ability to create true change! Hint is one of the only products out there that is created with only real fruit, and is free from additives and sweeteners. Hint has still water, sparkling water, caffeinated water, and even a line of sunscreens!

"By eating good quality food, and staying away from things I didn't need in my system, my body was capable to resetting itself to the weight that I once knew. "

Kara and Lori discuss the school and grocery distribution process, and the unique obstacles that have presented themselves as Hint has worked to implement healthier drink options. From major corporations to federal guidelines, it has been challenging for Hint to be readily available in schools, grocery stores, and markets in the United States. However, Kara is passionate and has persevered through the challenges and has seen over 200% growth in the past couple of years.

"Hint is more than just a water, it's a lifestyle."

Go to drinkhint.com to find a store that carries Hint, or to order directly online.

Outside of her work with Hint, Kara has a phenomenal personal brand. Connect with her at karagoldin.com. You can also find her on Twitter, Instagram, Facebook, and LinkedIn - @Karagoldin.

Some Topics we talk about in this episode:

• Introduction // Kara Goldin - 1:31
• Inspiration Behind Hint - 2:57
• Hint Flavors - 11:12
• Hint and School Distribution - 17:26
• The Grocery Industry: Getting Shelf Space - 28:22
• Kara's Podcast - 34:02
• Wrap-up - 37:08

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
• Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

We hear from the Founder and CEO of Hint Water, Kara Goldin. Kara shares the story of Hint, birthed from her own journey to find health and wellness. She truly is a voice and public figure in the produce community, and an example of someone with grit and ability to create true change! Hint is one of the only products out there that is created with only real fruit, and is free from additives and sweeteners. Hint has still water, sparkling water, caffeinated water, and even a line of sunscreens!

"We've always been focused on communities and schools that have less access… we've made sure that our meals are healthy, fresh, nutritious, and delivered everyday, but also that they are fully reimbursable through the federal meal reimbursement program."

This week on The Produce Moms, Kirsten Saenz Tobey, Co-founder and Chief Impact Officer of Revolution Foods shared about the incredible impact being made in schools around the nation. Revolution Foods provides 3 million meals a week to over 3000 school sites in 16 States. Their mission is to provide fresh, healthy meals that are fully reimbursable through the federal meal reimbursement program. Children who may not have access to healthy meal options are given the opportunity to receive the nutrition they need to help set them up for academic success.

"You're operating with the principle that food is culture. Food is such a part of how we celebrate life, family traditions, and I love how that principle carries forward in Revolution Foods "

One of the unique aspects of Revolution Foods is their attention to crafting culturally relevant foods for the schools in each region. Revolution Foods has a unique approach to how the food is designed. They are kid inspired and chef crafted!

Revolution Foods is partnering with schools to help implement breakfast programs, and working to make this option as convenient as possible for schools and students. Their foods are free of artificial colors, sweeteners, high fructose corn syrup, and so many other additives that are found in so much of our food offerings in the current market.

"We're incredibly focused on making sure that kids always have access to fresh, whole produce."

For more information about Revolution Foods, check out www.revolutionfoods.com.

If you have been inspired by the work Revolution Foods is doing, peak with the education administration about bringing them to your children's school!

Some Topics we talk about in this episode:

• Introduction // Kirsten Saenz Tobey - 1:39
• What is Revolution Foods? - 2:25
• Fresh Food Access in Public Schools - 4:48
• Partnership with Schools - 10:01
• Target Demographics and Growth - 16:08
• Fresh Produce and Revolution Foods - 18:10
• Lessons Kirsten Has Learned - 21:34
• Wrap-up - 23:50

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
• Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Kirsten Saenz Tobey, Co-founder and Chief Impact Officer of Revolution Foods shared about the incredible impact being made in schools around the nation. Revolution Foods provides 3 million meals a week to over 3000 school sites in 16 States. Their mission is to provide fresh, healthy meals that are fully reimbursable through the federal meal reimbursement program. Children who may not have access to healthy meal options are given the opportunity to receive the nutrition they need to help set them up for ...

"We call ourselves the innovation factory in produce."

This week on The Produce Mom's Podcast, we have the honor of chatting with Jacob Shafer, the Senior Communication Specialist for Mann's Foods. Mann's operated as a family-owned company from 1939 until earlier this year, when it was acquired by DelMonte.

Mann's is a personal favorite at The Produce Moms, and we were so ecstatic to spend time discussing Mann's innovative food strategies, including their Nourish Bowls. If you haven't tried the Nourish Bowls yet, let me personally recommend the Cauli Curry Rice!

"We are targeting customers who are active, who are conscious of what they put into their body, and people who are seeking adventurous flavors."

Mann's is known for their Value Added Produce. In the episode, we define and discuss this concept, and Jacob shares some sneak peeks on products that are still to come at Mann's. They are truly on-trend, and even trendsetters in the produce industry. Their Nourish Bowls are full of nutrients, and many are high in plant-based protein.

"Not only is Mann's dedicated to innovation... but they're also really good stewards of sustainability!"

Mann's loves to encourage at-home innovation with their products. With campaigns like "Girlfriend Guides" and "Beyond the Bowl" they encourage you to take their products and personalize them to meet your unique taste and lifestyle.

Find out more at www.veggiesmadeeasy.com/newsroom/girlfriends-guides

Some Topics we talk about in this episode:

• Introduction // Jacob Shafer - 1:31
• What Are Nourish Bowls? - 3:31
• What is "Value Added" Produce - 8:42
• How Does Mann's Come Up with New Ideas - 10:48
• Nourish Bowls on the Today Show - 17:46
• Broccolini Birthday Bash, Innovation and Sustainability - 20:01
• What's Next? - 25:27
• Wrap-up - 28:30

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
• Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

This week on The Produce Mom’s Podcast, we have the honor of chatting with Jacob Shafer, the Sr. Communication Specialist for Mann’s Foods. Mann’s operated as a family-owned company from 1939 until earlier this year, when it was acquired by DelMonte. Mann’s is a personal favorite at The Produce Moms, and we were so ecstatic to spend time discussing Mann’s innovative food strategies, including their Nourish Bowls. If you haven’t tried the Nourish Bowls yet, let me personally recommend the Cauli C

"It's about total nutrition. Fruits. Vegetables. Whole grain, along with low fat and fat free dairy."

This week on The Produce Moms Podcast, Lori spends time chatting with Marc Blake, Vice President of Business for the National Dairy Council and Mac Riggen, Director of Marketing for Chelan Fresh. Chelan Fresh is a Washington-based produce provider of pears, apples and cherries. Chelan Fresh has been collaborating with the Dairy Council, the USDA, and the NFL for the past 7 years in a program called Fuel Up to Play 60. Fuel Up to Play 60 is a nutrition and physical activity program implemented in schools to help encourage healthier lifestyles in our youth.

"We've seen the environment change. 14 million students eating healthier and 18 million students more physically active through this program."

Mac and Marc discuss a new program launching that will place breakfast and salad bar carts in schools around the nation. Their mission is to provide more nutritious options for our students, that will lead to greater impact in their academic performance, and ultimate success in life. Through this current endeavor, over 9000 students will benefit, and over 1.3 million nutrient dense meals will be provided.

This episode demonstrates the way different companies and councils in the food industry are coming together to help impact the produce industry in a healthy way!

"We know when these students are fed breakfast and lunch, they do better on tests, they go to class, they have a higher graduation rate… things we have seen in some of our research."

If you would like to find out more about Fuel Up to Play 60 visit fueluptoplay60.com. More information about Chelan Fresh can be found at chelanfresh.com and the National Dairy Council's website nationaldairycouncil.org is full of resources and recipes!

Some Topics we talk about in this episode:

• Introduction // Guest - 0:56
• What Is Fuel Up to Play 60? - 3:40
• What is Ahead for Fuel Up to Play 60? - 9:36
• USDA School Meals - 12:52
• What Food Items Are on These Carts? - 15:02
• The Impact of the Food Carts - 17:25
• Wrap-up - 20:02

How to get involved

• Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
• Reach out to us - we'd love to hear more about where you're at in life and business! Find out more at www.theproducemom.com

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!