Damian Bazadona is the founder of Situation Interactive, a digital marketing agency spotlighting see-it-to-believe-it experiences for the top brands in theater, arts, travel, tourism, film, television and sports. Over the years, Damian has worked with many notable brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, and the Ad Council. His agency has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune. Cynopsis also honored Damian with the Social Good Leader of the Year and HR Visionary of the Year awards.
It wasn’t too long ago that the most buzzed phrase around the biz was “The future of advertising is online.” Broadway (and the rest of the world) got swept up in the digital marketing revolution so fast that our head is still spinning.
You should listen to this podcast if you want a lesson in how “tech” can help theater expand its audience (and how it can help your show), but what I love about Damian is that he’s the industry’s top digital mind . . . yet his ideas, his initiatives, his campaigns are so rooted in classic, ol’ school marketing.
Listen in to hear . . .
Keep up with me: @KenDavenportBway
www.theproducersperspective.com
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