In this episode of The Product Handbook, we explore Conway’s Law — the idea that the way your teams communicate will directly shape the systems they build.

Originally introduced in 1968 (and still haunting engineering teams today), Conway’s Law isn’t just a quirky observation — it’s a powerful lens for understanding why product and technical decisions often reflect internal silos, not intentional design.

We’ll dive into examples of how organizational structure leaks into system architecture, why this matters for product managers, and how to use the Inverse Conway Maneuver to flip the script: shaping your team to design better systems — not the other way around.

If you've ever shipped a product that looked like a committee meeting... this one’s for you.

In this episode of The Product Handbook, we dive into the LNO Framework by Shreyas Doshi — a no-nonsense lens to help Product Managers focus on the work that actually moves the needle.

We’ll break down how to categorize your tasks into Leverage, Neutral, and Overhead, and how that clarity can help you prioritize smarter, reduce busywork, and make more impact with less burnout.

We’ll also touch on Shreyas’ view of product leadership archetypes — the Operator, the Craftsperson, and the Visionary — and how understanding your own style can shape your influence, role fit, and the kind of work you should lean into.

If your to-do list is a mess of meetings, docs, and “quick questions,” this one’s for you.

In this episode of The Product Handbook, we unpack the Kano Model — a powerful tool that helps Product Managers go beyond “what users say they want” and focus on what actually drives satisfaction (and surprise delight).

You’ll learn how to categorize features into Must-haves, One-dimensional satisfiers, Delighters, and Indifferent extras, and how to use Kano surveys and evaluation tables to prioritize what’s worth building. We’ll even touch on a real-world case study that applied the Kano Model to... university libraries in Sweden (because yes, even bookworms need good UX).

This episode will help you think more strategically about customer feedback, allocate resources with intention, and maybe — just maybe — build something your users didn’t know they’d love.

In this episode of The Product Handbook, we unpack Product-Market Fit — and go further with Brian Balfour’s Four Fits framework for building sustainable growth.

You’ll learn:

• Why Product-Market Fit is only the first step, and how it fuels (or stalls) growth
• The Four Fits: Market–Product, Product–Channel, Channel–Model, and Model–Market — and what alignment looks like in each
• How ARPU shapes which channels and business models actually make sense for your product
• Practical tools like Test Cards and Learning Cards to validate assumptions and measure progress

If you’ve ever wondered why some startups hit a wall after finding Product-Market Fit, this episode shows how aligning across all Four Fits is the real key to scaling.

In this episode of The Product Handbook, we break down one of the most popular product interview frameworks: the CIRCLES Method.

From Comprehend the situation to Summarize your recommendation, we’ll walk through each of the seven steps that make up this structured approach to solving product design challenges — and show you how to make it your own. We’ll also discuss how CIRCLES can be flexed into a simpler 3-step model when you’re under time pressure or tackling messy real-world problems.

Beyond interviews, we explore how CIRCLES can help you align teams, prioritize solutions, and stay focused on both user needs and business impact — as long as you’re mindful of its assumptions and limitations.

Whether you're prepping for a PM interview or facilitating your next product workshop, this episode gives you a practical toolkit to think clearly and deliver confidently.

In this crossover episode of The Product Handbook, we bring together two high-stakes worlds: venture capital and product interviews.

You’ll learn what VCs really look for when evaluating startups — from TAM/SAM/SOM to team dynamics, financials, and product-market fit. But we’re not just talking spreadsheets and hockey-stick graphs — we dig into the human element too.

On the interview side, we break down how behavioral questions (using STAR) are used to test for soft skills like leadership, prioritization, and collaboration. Whether you're raising capital or trying to raise your own career level, these insights will help you present your best self — confidently and strategically.

Plus: tips for video interviews, technical prep, and not accidentally showing up with a laundry pile in the background.

In this episode of The Product Handbook, we explore how Artificial Intelligence is changing the game for product managers — not in theory, but in practice.

We dive into real-world applications of agentic AI, machine learning, and hybrid models that blend rule-based systems with cognitive smarts. You’ll learn what makes a strong AI product strategy, how to structure your AI team (spoiler: you need more than just a data scientist), and why a rock-solid data foundation is the hill most AI products quietly die on.

Plus, we’ll look at the ethical implications PMs can’t afford to ignore — and how to balance innovation with responsibility.

Whether you're integrating AI or just trying to sound like you know what "hybrid AI" means in a meeting — this episode's your cheat code.

In this episode of The Product Handbook, we explore the bright (and sometimes blinding) power of the North Star Metric — that one metric to rule them all.

We break down what makes a good NSM, why it’s more than just a number, and how companies like Airbnb use it to align teams, guide product development, and avoid the trap of vanity metrics. You’ll learn how to identify your own NSM, connect it to long-term outcomes, and troubleshoot when things get fuzzy (spoiler: they will).

Whether you’re leading a team or just trying to speak CEO fluently, this episode helps you bring clarity to strategy — and strategy to metrics.

In this strategy-packed episode of The Product Handbook, we unpack the methods and models that shape product thinking at the highest level — from Netflix to Airbnb.

You'll learn about Gibson Biddle’s DHM and GLEE frameworks, how to run your own product strategy workshops, and why Airbnb’s product evolution during the pandemic offers a masterclass in adaptability. We’ll also explore the Product Strategy Stack, a model that connects company mission to execution, and discuss how you can apply it not just to your product — but to your career.

Plus, we’ll address the elephant in the interview room: are we overusing frameworks? Or just not using them well enough?

This one's a must-listen for any PM looking to sharpen their strategic edge.

Interviewing for a product role? Whether you're targeting an associate PM spot or eyeing a director seat, this episode of The Product Handbook breaks down what it really takes to stand out.

We’ll cover essential prep strategies: how to research the company and product, tailor your story using STAR and CIRCLES, and confidently showcase both your technical and leadership chops. You'll also hear how expectations differ between startups and larger orgs, and why red flags go both ways — it’s not just about getting hired, it’s about finding the right fit.

By the end, you’ll be armed with strategies to go beyond “right answers” and deliver real impact in your interviews.