The Professional Magician

#049 - How do you feel about your competition? How do you deal with your competition? What do you say when a potential client asks you about your competition? I have some rather unique views on how to handle these questions. In this day of social media where "everyone has a voice," I think you have to answer these questions very carefully. Check out this solo episode and see what my answers are!

And in this week's Trick Talk, I review The Final Answer Reloaded by Bob Kohler & Scott Alexander!

LINKS:

The Final Answer:
https://www.penguinmagic.com/p/S34145

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#048 - Have you heard of how powerful branding is but are not quite sure WHAT branding is? My guest Billy Diamond "de-mystifies" branding and reveals how and why you should consider branding for your entertainment business! This is one of those "next level" concepts that can help you reach even greater heights with your business to (say it with me) book more shows at higher fees!

And in this week's Trick Talk, I review Misers Delight Deluxe!

Branding for Entertainers:
https://brandingentertainers.com/

Misers Delight Deluxe:
https://www.penguinmagic.com/p/8427

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#047 - Want to succeed as a family entertainer? Listen to this guy! In this week's episode, I interview Robert Baxt, World Traveler, Magic Creator, and Awesome Family Magician! Robert shares some of his philosophies for performing in this engaging episode. Robert has strong opinions on how to run a show business, with an emphasis on the word BUSINESS. He's been a massive success in this wild, wacky world of performing for decades, amassing incredible awards and milestones along the way. Robert tells it like it is, so if you want advice from someone who doesn't mince words, he's your guy!

In this week's episode of Trick Talk, I review Par-Optic Plus by Mark Strivings!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#046 - Are you getting the most you can out of the markets in your work? In this solo episode, I break down some of the ways you can work on different markets deeply. This simple philosophy is one of the reasons I was able to hit a six0figure income and maintain it for so many years (including 2022!) The basic idea is to give your clients more reasons to book you. If you can help them solve problems, then you increase your perceived value to them in their eyes.

It's a fascinating topic, one that could help you book more gigs at higher fees!

In this week's Trick Talk, I review the delightful Phantom Medallion by Mark Strivings!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#045 - How do you foster creativity? That's the heart of my interview with Steve Petra. Steve is an incredible performer who mixes magic with puppetry and true storytelling to create incredible journeys for his audiences. I've been wanting to interview Steve ever since I launched the podcast and he truly over delivered. Get ready to sit under Steve's learning tree. With his guidance, you can turn your magic performing into a truly theatrical experience!

And in today's episode of Trick Talk, I review Spelling Sport by Mark Strivings!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#044 - Should you turn gigs down? That's the heart of this week's episode. Many of us (myself included) go through phases when we feel like we have to take every gig that comes our way. But there are certain situations where I feel it's a good idea to turn away a show, both for your mental health as well as your reputation. You may not agree with me in some of my choices about when to turn away shows, but I guarantee my thoughts will encourage you to come up with your own personal 'line in the sand' for those situations when a gig is not worth taking.

Also, in this week's Trick Talk I review Jon Allen's Down To One!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#043 - Do you enjoy performing illusions? Even if you aren't an "illusionist," many of you still use one or two large pieces in your shows. There is an art and elegance to performing illusions that other branches of magic don't have. Unlike sleight of hand, illusions often use the entire body. My guest for this week's episode is Peter Loughran. He's been building illusions for decades. Aside from his vast knowledge in this field, Peter is a great, down-to-earth guy. I've known him for years and couldn't wait to get him on the podcast. Listen to Peter's sage advice, laugh at his stories, and enjoy!

In this week's episode of Trick Talk, I review The Crossfire Booktest by Chris Philpott!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#042 - Are you offering your clients different packages? If you're not, you're missing out on a powerful way to increase your income. In this solo episode, I outline powerful secrets in package selling. It's a way to increase your income by having upsell options available. And it's a simple way to increase your closing ratio. Instead of your clients asking themselves, "Do I want this?" the question becomes "Which one of these show options do I want?"

Package selling is an easy way to level up your magic marketing.

And in this week's episode of Trick Talk, I review The Crystal Billet Box by David Regal!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#041 - Wouldn't it be nice to hop in your Delorean and go back in time? Are there things you wish you could tell your younger self? Running a magic business is just that - a business. Many of us (myself included) have made a ton of mistakes over the years running our business. 

If you're just starting out, this episode will help you aviud the mistakes many of us veterans have made. My special guest Obediah Thomas is another wonderful repeat guest. He knows the ins and outs of running a performing business as a business. I join in with my own thoughts. This is a wonderful conversation between two pros giving our younger selves (and YOU, loyal listener!) advice to avoid the mistakes we have made. 

Want long-term success in your entertainment career? This episode is a must-listen!

And in this week's Trick Talk, I review Copycat by David Parr!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#040 - In this solo episode, I tackle Internet scams for entertainers. I reveal what scam recently tried to trap me along with my analysis of the big 4 warning signs a scammer is trying to take advantage of you. If you have never encountered this before, this episode could prevent you from losing a LOT of money!

Also, in this week's Trick Talk, I review Brain Food by David Parr!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE.