The Professional Magician

#039 - Are you using one of your most potent weapons in your magic show marketing arsenal? I'm talking about testimonials - the comments clients give you after you have 'wowed' them with your amazing magic. Most magicians don't do nearly enough with this potent weapon. In this episode, my good friend Jen Abrams stops by for a fascinating talk about testimonials! John and I discuss ways to use testimonials effectively, what NOT to do, and much more. This was less of an interview and more of a discussion between two pros. Happily, John and I agreed on just about everything. This episode WILL help you earn more money and book more shows with your magic!

Also, in this week's Trick talk, I review Sean Bogunia's incredible Dream System!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#038 - Ever consider doing trade show magic? The pay can be very good, but this niche is not for the faint of heart. Trade show magic can be very fun, but the days can be long. There are also unique audience challenges you need to know before going into this field. In this episode, I delve into important aspects of trade show magic you MUST know if you are going to succeed in this lucrative but challenging niche.

Also, in this week's Trick Talk, I review Paul Romhany's wonderful book on the classic Color Changing Hanky plot!


By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#037 - In this episode, I am joined by my guest Joe Diamond! Joe and I talk about publicity and how to use it to increase your visibility and make more money. This is a topic where I am definitely the student! Joe has a wealth of knowledge in this area and I couldn't be more thrilled with how this episode turned out. Be prepared to talk a LOT of notes. Joe spills a lot of great secrets!

And in this week's episode of Trick Talk, I review Socks Appeal by Bill Abbott!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#036 - Want to make BIG money in corporate performing? Offer motivational and educational programs! In this solo episode, I break down what I feel are critical components of success in corporate motivational performing for magicians. It was my primary source of income for several years so I have a lot to say on this subject!

And in this week's Trick Talk, I review an amazing effect by Silly Billy that I paid for years ago, but he is now offering for FREE! This effect has been a monster success for me and it will for you.

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#035 - Will this be the LEAST listened-to episode of The Professional Magician Podcast? In this episode, my guest Jason Carney outlines reasons why getting insurance for your professional magic business is so important. Jason is a legal and financial expert and a fellow copywriter. We swim in a lot of the same copywriting waters. It's not the sexiest topic possible for this podcast, but if you are a pro (or want to become one) this episode is a must-listen!

Also, in this week's episode of Trick Talk, I review Steve Taylor's Airhead Rudy! After all these years, I still, feel it's one of the finest "reading magic" routines ever released!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#034 - In this week's episode, I take a closer look at a relatively unknown performing option for magicians. Teacher in-services are a great place to perform if you enjoy offering theme / educational programs for adults. The kind of show you offer would be similar to corporate motivational programs but without the alcohol! I have performed teacher in-services for years and find them to be very fulfilling. Even if you don't currently offer school shows for students, this is a great niche to consider.

Also in this week's Trick Talk, I review Tommy James' amazing Production Tubes!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#033 - In this episode, Anthony Lindan reveals the secrets of diversifying your business. You'll discover why diversification matters, what it is, and more. Anthony Lindan is an accomplished magician in both the corporate and kids magic niches. He's super creative and balances his creativity with sound business advice. With everything that's happened to our industry the last couple of years, this topic has never been more important!

And in this week's Trick Talk, I review Acrobatic Knot by Daryl!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#032 - In this episode of The Professional Magician podcast, I open up about how the pandemic affected me. I reveal how I felt knowing my business had completely cratered. Then I detail the steps I took to dig myself out of the hole. It's an episode my wife has been encouraging me to record for some time. I didn't record it to make anyone feel sad or depressed. Instead, this episode is filled with hope, and how we can all have every bit of success in this world of the 'new normal.'

Also, in this week's Trick Talk, I review Levent's wonderful Super Salt Pour!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#031 - In this week's episode, I interview the one and only Nick Lewin! Nick's been performing magic for half a century! That's incredible, and Nick's got a lot of stories to share. There is a gold mine of amazing lessons in this fun interview. From working comedy clubs to scripting, to changing a routine to suit you, to professionalism, and crazy stories of how things were in the old days, this interview is a riot!

And in this week's episode of Trick Talk, I review Nick's wonderful Gypsy Yarn, my personal favorite version of this effect ever!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE. 

#030 - Corporate holiday parties are a great way to make a lot of money in a short amount of time. In this solo episode, I break down 24 key points when performing in the corporate market. While I'm most known for my work in the school assembly market, my work in corporate magic is what initially got me to the six-figure income level. I've got a lot to share (the good, the bad, you know the rest) about working this lucrative but challenging niche of magic.

And in this week's episode of Trick Talk, I review The Jar by Kozmo, Garrett Thomas, and Tokar!

By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees:

1.    Grab my FREE business-building tools for professional working magicians.

I’m offering SIX free resources to help you improve your online presence. From SEO strategies that almost NO magicians are using, to a social media strategy that can save you time and heartache, to valuable Google Ads strategies, these resources will help you book more shows at higher fees. Get your free copies HERE.

2.    Get my website video training.

In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE. 

3.    Get a complete business-building plan handed to you on a silver platter.

Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.

4.    Work with me privately.

Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at [email protected].

5.    Check out my extensive line of magic routines and marketing products 

I have several professional routines, including Serendipity, marketing courses, books, and other resources to boost your shows and make booking shows easier and more profitable. Check out my line of products HERE.