The Profit First Podcast Australia and New Zealand

Making money but never seeing it? Let’s fix that

In this snapshot episode, we unpack why profit so often disappears and how flipping the old accounting formula on its head can completely change your financial story. You’ll learn how to pay yourself first, set aside profit without starving your business, and finally start building a business that rewards you, not one that drains you.

By the end of this episode, you’ll realise that ‘profit’ isn't something you hope for, but something you can guarantee.

What you’ll learn:

• Why you’re making money but still not seeing profit, and how to fix it
• How to flip the traditional accounting formula to make profit predictable
• The simple 1% habit that helps you pay yourself (without starving your business)
• How Profit First builds a buffer for slow months, late payments, or growth
• Why consistent profit isn’t luck, it’s a system you can build

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-01-how-to-pay-yourself-first-and-still-grow/id1800335872?i=1000697976297 

Spotify - https://open.spotify.com/episode/3x1bkebXL2TtDqlNbTrtoo 

Watch the full episode on Youtube: https://www.youtube.com/watch?v=kORd2nBScDY 

Most business owners build their business around work, not their life. But what happens when you flip that?

In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible.

Twelve months after starting, she was standing in Italy, something she once believed was out of reach. What began as a cashflow system became the bridge to freedom, travel, and choice.

If you’ve ever thought, “I just have to keep pushing,” this episode will show you a better way, one where your business works for you, not against you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-09-how-profit-first-turns-financial-stress/id1800335872?i=1000706709435

Spotify - https://open.spotify.com/episode/5holil9avSrQDuE2LSYSX3?si=73TrmOOfR06PfYQVEmlGSw

Watch the full episode on Youtube: https://youtu.be/qYsm-wUvH7U

Most business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back?

In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should, and you start wondering if this is really what success looks like.

Mike shares a powerful reframe: growth without profit isn’t success, it’s stress. He explains why so many business owners live paycheck to paycheck even after years in business, and how to finally break that cycle. Katie talks about the myth of “I’ll be profitable when I grow,” and why waiting for more revenue before creating profit never works.

If you’re ready to stop the endless hustle and start building a business that actually gives you freedom, this episode is for you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-02-forget-the-growth-at-all-costs-mindset/id1800335872?i=1000697976136

Spotify - https://open.spotify.com/episode/6Hs3KzXeViMymM0VBzGBk8?si=ufPR4BrBQcqLbw7RWJQDzA

Watch the full episode on Youtube: https://youtu.be/VfRngID8cyA

Profit isn’t selfish - it’s your duty. 

In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of cash flow into predictable, stress-free growth. If you’ve ever felt like you’re working harder but still struggling to get ahead, this conversation will show you the simple money system that flips the script.

We’ll explore how financial predictability shifts you from survival mode into steady growth, why most business owners are missing the cash management skills they were never taught, and how to scale bigger without losing control.

You’ll see how to design a business that funds your life, not consumes it - one that gives you time for family, freedom to pursue new opportunities, and a strong financial team to keep you permanently profitable.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• How to stop working harder for less money by installing a simple system that creates clarity, predictability, and consistent profit (02:06)
• How Profit First instantly organises your money, removes cash chaos, and helps you plan for big expenses and investments (03:25)
• Shifting from survival to growth (06:55)
• Financial tools most business owners were never taught (12:20)
• Aligning profit with personal values and building a business that funds your life (16:15)

If you’re ready to stop guessing with your money and start running a business that pays you first, this episode is your roadmap. Tune in, take notes, and see how simple shifts can give you profit, predictability, and the freedom to focus on what really matters.

 Don’t just work for your business. Make your business work for you.

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

The real power of Profit First isn’t in the bank accounts. It’s in the shifts it creates in the way you think, plan, and grow.

Running a business isn’t hard because of the work. It’s hard because of the money stress that never seems to go away. Cash flow feels unpredictable, financial decisions feel heavy, and growth often feels out of reach. 

That’s where Profit First comes in, but not in the way most people think.

In this episode, Profit First Mastery Member Christine Jade reveals the real power of Profit First: not just opening bank accounts, but creating a money system that rewires how you think, feel, and act with cash. You’ll hear how business owners can finally get the confidence to approach banks, grow with clarity, and design businesses that run smoothly without them. 

If you’ve ever wished your finances felt simpler, more predictable, and more aligned with your goals, this conversation is your blueprint.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why Profit First is a behavioral shift that changes how you think and feel about money (02:00)
• How structured accounts make your business more attractive to lenders and financial partners (04:16)
• How Profit First flexes with your goals and why the percentages (TAPs) aren’t set in stone (06:15)
• Turning vague ambitions into clear budgets and strategies that align with your vision (08:32)
• Why the right financial guidance empowers you to stand on your own two feet instead of relying on someone else forever (10:01)
• What motivated, system-focused entrepreneurs gain when they embrace Profit First (11:55)
• How holidays reveal whether your systems and processes truly work (13:37)
• Using Profit First as your safety net when life or business goes off course (16:00)
• How your bank accounts instantly reveal what’s really happening in your business (17:10)

Money clarity isn’t about doing more. It’s about having a system that makes your business work for you instead of the other way around. 

With Profit First, you don’t just get better finances - you get freedom, options, and confidence. Christine shows us that when you manage your money with intention, you unlock the space to grow, step away, and actually enjoy the business you’ve worked so hard to build.

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

Debt, chaos, confusion? Say goodbye. Profit First is the system that turns the tables on your business finances, starting right now.

In this episode, Najma Khan shares how Profit First transforms not just the way you handle numbers, but the way you live your life as a business owner. You’ll hear practical strategies for clearing debt, creating financial clarity, and finally paying yourself what you deserve. 

Najma also explains why profit isn’t about greed but about freedom, generosity, and building a business that works for you instead of trapping you.

Whether you’re just starting out or already years in, this conversation will show you why Profit First isn’t something to “get to later.” It’s the foundation you need today to create the business (and life) you actually want.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• How setting up Profit First at the very start saves years of backtracking and sets up healthy financial habits immediately (01:02)
• Why waiting until you’re “bigger” or “more established” to manage your finances is one of the costliest mistakes a business owner can make (05:18)
• How Profit First gives you clear visibility on where your money is going, helping you make better, stress-free decisions (10:14)
• Building intentional habits that guide spending (14:31)
• The first question every business owner should ask (18:48)

Money stress doesn’t have to run the show in your business. With Profit First, you get clarity, confidence, and control without waiting for the “right time.” 

If you’re ready to stop stressing and start building a business that actually supports the life you want, this episode is your guide.

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

Running a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter, founder of Healthy Business Lab, hits deep. 

If you’ve ever felt like the numbers are stacked against you, or that traditional accounting leaves you more confused than clear, you’re not alone. Craig’s take on “financial brain care” will challenge everything you thought you knew about numbers, teams, and profitability.

You’ll learn how to get out of financial survival mode, why Profit First is only the beginning (not the whole story), and what it really takes to feel calm and confident with your cash flow, whether you're in chaos or thriving. 

Craig also unpacks the hidden dangers of relying solely on accountants for financial advice, the peace that comes from purpose-built bank accounts, and why emotional clarity around money might matter more than spreadsheets.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why traditional accounting education fails business owners and how Profit First reframes everything through behavior-based financial strategy (00:37)
• How Profit First instantly reduces financial stress and sets the stage for smarter decisions (03:34)
• The three-part framework: the right team, the right systems, and the right mindset (06:42)
• Financial forecasting with practical tools, not complex spreadsheets (11:13)
• Why a tailored financial strategy is essential for sustainable growth (13:01)
• Where to start when money feels confusing, overwhelming, or out of reach (18:16)
• The 23-hour-a-year model to mastering your business finances (21:43)

Stop letting money stress run your business. Tune in now to uncover the simple shifts that give you clarity, control, and the confidence to grow without burning out. 

CONNECT WITH CRAIG MINTER

• Website: https://thehealthybusinesslab.com/ 
• LinkedIn: https://www.linkedin.com/in/craig-minter/ 

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

If your business feels like a constant scramble for cash, there's a better way, and it’s simpler than you think.

In this episode, Tracy Brockhoff shares the moment she realised her clients’ seasonal cash flow struggles were quietly dragging her down too. We talk about mindset shifts, client resistance, real-life implementation stories (not just theory), and how embracing Profit First not only reshaped her business but also took her somewhere she's never dreamed she’d go.

This is about transforming how you feel about your business. Tracy’s honesty is refreshing, her wins are relatable, and her insights will have you asking: What else have I told myself isn't possible? 

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why ignoring your clients' cashflow problems can quietly wreck your own business  (00:58)
• The mindset shift you need before Profit First can actually transform your business (04:05)
• How setting a consistent owners’ pay stops the silent drain that's killing your business profits (07:55)
• How reworking your business to fit your life (instead of the other way around) leads to unexpected abundance (09:37)
• What struggling through business the hard way may look like (12:53)
• Get in touch with Tracy (14:24)

If you’ve ever felt like staying in business means staying stressed, this episode lets you realise that you can do things differently. Whether you're teetering on the edge of burnout, or just tired of not paying yourself properly, Tracy’s journey will speak to you. 

CONNECT WITH TRACY BROCKHOFF

• Website: https://www.nourishyournumbers.com.au/ 
• LinkedIn: https://www.linkedin.com/in/tracy-brockhoff/ 
• Facebook: https://www.facebook.com/nourishyournumbers 
• Instagram: https://www.instagram.com/nourishyournumbers 

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

If you’re exhausted from holding it all together, this episode is your reminder that it doesn’t have to be this hard. A calmer, more profitable way is possible, and it starts with the next step you actually take.

In this episode, Jodi Porteous, founder of Northwest Accountancy, shares her transformative journey from financial stress to sustainable success. Discover how she implemented Profit First principles to create a profitable, resilient business that supports not just her clients, but her team and community as well.

If you've ever felt like you're stuck in survival mode, chasing cash flow, avoiding the hard financial conversations, or wondering if all this hustle is really worth it, this episode is your permission to do things differently. 

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Meet Jodi Porteous (00:22)
• Breaking the cycle of burnout and building a business that runs on calm, not chaos (02:11)
• Shifting from operating out of fear to making confident, strategic business decisions (7:50)
• How one smart shift can cut costs, boosted team morale, and kickstarted a domino effect of business growth and freedom (08:48)
• How saving even just 1% can fuel a culture shift and foster motivation, trust, and connection  (11:18)
• Jodi's new course designed to help unexpected bookkeepers manage finances effectively​ (18:54)
• Jodi’s upcoming program aimed at helping individuals and families take control of their personal finances. (22:00)
• From financial struggle to empowerment and the importance of intentional action (24:13)

Jodi’s story proves that with the right system, steady action, and a fresh perspective, it is possible to build a business that pays you well, supports your team, and gives you breathing room. 

So if you're done feeling like your business owns you, it’s time to take that first small step toward owning your numbers and your future.

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz

This episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit. 

If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you.

Katie gets real about what it actually takes to build a sustainably profitable business. We’re not talking about sacrificing your team or dodging your bills. We’re talking about real cash-in-the-bank profit, the kind that lets you pay yourself, grow your business, and finally breathe.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why profit has nothing to do with being a math person (00:00)
• The truth about what real profit looks like in your business (01:06)
• Real profit is cash in the bank, not just numbers on a page (01:46)
• How building small, consistent profit habits creates a sustainable, people-first business (03:37)
• Shift your money mindset with one powerful word (07:26)
• Why you don’t need to be a numbers expert to run a profitable business (08:40)
• A recap of the three mindset shifts that change everything and how to get expert help (10:45)

Whether you’re Profit First curious or you’ve tried before and fallen off the wagon, this conversation will reset your perspective, reignite your drive, and maybe even make you like looking at your numbers. 

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz