The Profit Loop With Alisa Conner

This week's episode is in preparation for Thanksgiving Eve.  I walk you through the science of becoming grounded and embracing gratitude in order to grow your business.  I give you several ways to ground yourself so that you can remove the clutter, unfocused behavior and feeling of overwhelm that we often feel as entrepreneurs. 

I also give you some less known ways to ground yourself throughout your day.  I spend much of the end of the episode giving you the science behind embracing and using gratitude daily, as well as, some fabulously easy gratitude exercises you can implement right now.

Join me for this special episode and for a moment when I get to say thank you to you for supporting me, listening to this podcast and being a part of my life.  Thank you!  Happy Thanksgiving!  ~ Alisa

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This week's episode is part of a series to get your 2019 started with a bang.  My guest George Carroll talks to us about intentionally focusing on our goals and marking out our SMART plan to achieve what we want to achieve today, tomorrow and next year.  George's enlightening look at how to achieve your greatest desires mixed with his humor is a great combination.  Enjoy this week's episode and don't forget to grab the "The Wheel of Life Exercise" to help you get focused on what you want to achieve this year.

[18:25] "If we can consistently focus on what we desire, our brain will help us find the resources to bridge that gap from where we are to where that goal is. So if I can offer one tool that will enhance your goal achievement, a potential at least tenfold is just get clear on your goals and write them down once a day."

[26:37] It's just simply about recognizing like step one, recognizing, okay, that's my brain, just trying to keep safe, and then taking a couple of deep breaths in because when you're in a stress response, like your creativity, your genius is all shut off. So I get back into getting out of my Mengele, getting out of the stress response and getting back into my creative mindset, getting back into my genius mindset so that I can think clearly on it.

[31:16] "NLP (Neuro-Linguistic Programming) can really help eliminate fears and phobias in a matter of a few hours if one is ready for change."

Psycho- Cybernetics by Maxwell Maltz

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Speaking from the stage can be downright terrifying to some people.  It is, in fact, the #1 fear in the world.  However, if you can get in front of the right audiences and on the right stages, you can grow your audience, increase your authority and even build your business faster.  This week I sit down with Phylecia Jones of Keeping Up With Mrs. Jones and she dishes the inside secrets of how she's getting on so many well-known stages and even landed a TED Talk.  Tune in to get the scoop on how to feed your business through speaking.

[08:06] "You know, I think speaking chose me. I try to avoid speaking. It really is. I'm an introvert at heart. I have a degree in computer science and I was a lab rat while I worked for the navy and I was good as a lab rat in, but I did have a secret side. I was a professional cheerleader, so I'm a little oddball at times, but I went through a coaching program and one of the modules was about growing your business through marketing and speaking was one of them. And I remember I just kept flipping past that little section like, yeah, I don't want to do this."

[10:25] "I always say, just get the ovaries to ask. I'm just asked to, hey, can I get on your stage, can I, can I share my story or can I share some tips that have worked with me?"

[16:13] "my husband gave me an idea while we were walking the dog and, and he's a Gamer. He watches people playing video games on twitch and if you don't know what twitches those search it, it is like a nerd haven for all gamers. We don't adult very well in our house, but he was telling me that in order for those, those guys that he watched to grow their subscription base in there, watch your basis that they live stream from five to eight hours every day up to two years. And I was like, Whoa, you know, and my husband, he watches him. He's watching them right now. And, and I was like, I don't know if I can live stream that many hours."

[19:07] "But it really is a weird thing when you go to a conference. They were like, Hey, I've been watching you every morning. It's like, okay, that's cool and creepy at the same time. Who are you?"

The 7 Minute Mentor Podcast

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This week's Halloween Episode has us stalking our Ideal Client Avatar on Facebook (but not in a creepy way!).  In this training episode, I walk you through 10 places on Facebook to look for your Ideal Client and what to do with the information you learn about them.  Facebook offers a huge amount of data, insight and almost scary knowledge of our audience and we as business owners can access that data but also use it to attract more of the people we want to work with.  Tune in today for this fun Halloween episode focused on this one piece of your branding foundation.

[02:33] Even if you have never run a Facebook ad and you don't know anything about facebook ads manager or facebook business manager, I'm going to highly suggest you get in there and set up an account and start to play and I'm specifically going to recommend that you get into facebook business manager because there are some extra tools in there that gives you access to additional insights and criteria that you really want to have available.[04:16]So say your ideal client isSusiee and she's 45 and she lives in Asheville, North Carolina, and she owns a soap store and she's interested in things like Martha Stewart and a Mother Earth News and organic farming. And you get the idea, you can go in and you can select those items in those interests in facebook. And it will spit out an audience which you can then run facebook ads to, or you can see what other interests those people have. It will give you suggestions. So start there and create that custom audience so that you can see the demographics, the demographics for additional demographics for your ideal client in any similar groups or pages or information that they might be involved in or it might be connected to.[10:42] Next, you need to figure out where they are spending time on social media, so if you're doing all this research and you're going to jump into Facebook ads, but your audience doesn't live on facebook because you're a business to business company, you're more likely going to find your audience on Linkedin and so you're spending time and energy on Facebook. Well the people that you're trying to connect with, when they're on Facebook, they are there to socialize. They're not there to talk business, they're not there to be promoted to and they're not there to connect with you on a business level, so just to make sure that your audience and the people that you are trying to connect with are on the platform you're trying to engage in.[16:23] Messenger bots area great way for you to showcase your personality and gather information through a quiz about your audience and about what they're interested in and about what's going on with them. And it doesn't always have to be business. It can be fun, it can be interesting, it can be silly, but it gives you a great way to play with a chat Bot as well as make it functional and make it useful for what you're trying to achieve. So think about creating a quiz that asks about favorite movies or books or music or favorite quotes or um, popular things that are happening.[23:29] And then last but not least, being aware of this, specifically being aware of your competitors is going to get you to understand why your ideal client is either not buying from your competitor. And if they're not buying from them, that's a great place for you to fill in and create a solution that isn't being met. A lot of people will just be like, oh my competitors have it all taken care of. But if you really go and snoop on their facebook page, you'll see the complaints are in their google reviews. You're going to see the complaints that people have about that product or service and they're not in the five-star reviews and they're not in the one-star reviews or somewhere in the middle. But if you can go and check those reviews out on facebook for your competitors, you're going to see you know what's happening and what is being missed and what you can fill in as a solution that they're not providing.

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Episode 006 - Chatbots With Kelly Noble Mirabella

Grab the FREE Stalk Your Ideal Client Checklist

1.  Facebook is the place to gather data and intel on your ideal client through researching groups, pages, and your competitors.

2.  Using Facebook Business Manager to create custom audiences will help you delve further into the mindset and interests of your Ideal Client.

3.  Knowing your ideal client inside and out (including what they eat for breakfast) will take you the extra mile of standing out from your competitors online and offline.

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Relationship marketing and authentic connections are a must to grow and scale your business.  My guest this week Kevin Knebl, is a master of LinkedIn but more so is a master of creating long-lasting relationships and connections with those he happens to also do business with.  He has been asked to speak all over the world to sales teams, entrepreneurs and others about his knowledge of using LinkedIn to further relationships and create authenticity when building your business.  Tune into this week's episode to get the scoop on LinkedIn, building the know, like and trust factor in your interactions as well as some humor and hilarious antics.

[01:47] "What I used to do for a living many years ago was I used to be a piano player in the New York City area. A completely different line of work than what I do now. And what happened was I was a piano player and then I met my wife when she booked me to play the piano at her wedding to another man. Now we don't have time right now for the whole backstory on that, but she never married that loser and what happened was I got married and I figured out very quickly that late nights and smokey bars are cool when you're young and single, so cool when you're married, so I had to get a job, but back in those days there was no LinkedIn. There was no career builder. Al Gore had not invented the Internet yet, so you would buy a newspaper and you would look in the classifieds or the want ads and that's how you'd find a job. The only job I could find was 100 percent commission sales, which you can pretty much find everywhere in the world. You could find a 100 percent commission sales job. I would not be exaggerating to tell you that a sex change would have been more in my comfort zone, but I did it because I had to because my family is bad habits, like wanting to live indoors and eat warm food. "

[03:24] "So I started studying that and I ultimately became the top salesperson for four separate companies in four separate industries, including being the top salesperson in the world for an international consulting company in 15 countries. Even though I've said that countless times on stage, every time that comes out of my mouth, it still surprises me because in my heart I'm still a piano player. That's what I do. Right? But apparently, I had this really successful sales career. And then what happened was in 2003 on Cinco de Mayo, the fifth of May, LinkedIn was launched. I'm not a computer geek even though people think I am. They're like, oh, Kevin, you're this internationally recognized social media expert. You must know a lot about computers, and I say, Oh, you drive a car. You must know how to fix the transmission. And they go, no, I don't. I go, yeah, I'm not. I'm not really good with computers either, but I got an invitation to get on LinkedIn. Sixty days after it launched, so I got on LinkedIn and I went, oh my God, it's a Rolodex and because I had already accomplished quite a bit in sales, I understood the potential of a Rolodex, so it makes sense that if somebody understands how to use a Rolodex, whether it's online or offline, the phone or LinkedIn, a fax machine or two cans and a string, they're going to be able to do some pretty cool things with a Rolodex. So I started using LinkedIn, worked very well in my sales process and I was typically selling to small to midsize business owners and then the business owners started saying to me, Kevin, would you train my salespeople to sell like you do?."

[07:25] "LinkedIn can be a pretty dry sterile place, but any place is a dry sterile place until you bring your personality into it, now you're totally correct at LinkedIn is not facebook, it's not Twitter, it's a different animal, but Alisa is Alisa no matter where she goes. So it's funny. LinkedIn is older than facebook and twitter and. But to your point, a lot of people don't realize the potential of LinkedIn. So I've been able to help my clients generate hundreds of millions of dollars using LinkedIn, but because we're using it effectively as a tool, not as a spamming device. So people tell me that I have Kevin, I have lines that I say so I'm going to tell you one of my Kevin Isms right now, which is totally in alignment with what you just said. A communication tool is only as effective as the communication skills of the person using the tool. So you're getting spammed and harassed and stuff on LinkedIn, which is not an indictment on LinkedIn. It's an indictment on the idiots that are spanning you and harassing you. So wouldn't it make sense that if somebody sucks or as it says in the good book, sucketh. If somebody sucks at interpersonal skills, it really doesn't matter if they're on LinkedIn or Facebook or at a BNI meeting or at the Chamber of commerce or on a telephone. If you're Hannibal Lecter, before you get on LinkedIn, now you're just Hannibal Lecter on LinkedIn. Right?"

[10:41] "So what I teach people to do is improve their communication skills. People look at me and they naturally say, Kevin, you're a marketing guru or you're a social media genius, or you're a social selling Oracle. And, and these are, I know that they're complimenting. I mean, these are compliments, but then I tell people I'm really none of those things. What I really am is I'm just a guy that takes a sincere interest in people and doesn't try to shove his tongue down your throat and the first five seconds because what we've been trained to do is we've been trained in America to really walk up to strangers and try to kiss them. Now I'm going to say a couple things that are a little controversial here, but I'm okay with that. By the way, folks. I'm in no way putting down Alisa when I say these things, Alisa has a black belt in marketing and there's gonna be certain things that I'm about to say that are going to sound like I'm throwing marketing people under the bus, but I'm not. Okay. If you look at what most people do in terms of marketing, a lot of it is really just variations. How do we walk up to strangers and try to kiss them, but in reality, if you look at your own life and if you're married or if you have a significant other when you first met them, I'm predicting that you didn't try to kiss them in the first 30 seconds? You probably just started a conversation and then that blossomed into, hey, let's go have coffee or let's go see, let's go to a movie, you know, and then if it blossomed at a certain point you probably kissed and then if it blossom beyond that, maybe it got a little bit more intimate and then maybe there are children involved, you know, so. So what I'm saying is things follow a natural course."

[13:57]"The first thing you need to do is make sure you have a LinkedIn profile and make sure that it clearly accurately reflects your credibility and the value that you bring to the table. Most link people's LinkedIn profiles look like crap, but they're not crappy people. They're just making a bad first impression, so you need to make sure it looks good and then you need to learn how to use LinkedIn to find the people that you would like to do business with. So I, I help individuals and organizations all day long with this. If you said to me, Kevin, what I'm looking for is I'm looking for women over 50 in Tulsa that like line dancing and they went to Rutgers University. I'm using a very weird example to prove a point. I could help you find those people in 30 seconds and I could help you put LinkedIn on autopilot so that anytime somebody else shows up that fits that parameter, LinkedIn will email you and say, Hey Alisa, while you were sleeping, we found three more people. Here they are. So when people understand how to use LinkedIn as a lead generation machine."

[16:42] "This isn't about LinkedIn. This isn't about Facebook, this isn't about Twitter. Those are just tools. This is about the art of conversation, so you're absolutely correct. We are losing to some degree, the interpersonal skills that you and I just naturally accumulated as a result of growing up in a world where we were not posting selfies every five minutes because prior to the invention of the Internet folks, you would actually have to look at somebody when you had a conversation with them, right? And, and you couldn't distract yourself by looking at cute kitten videos on facebook while you were supposed to be talking to somebody."

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How To Win Friends & Influence People By Dale Carnegie

1.  LinkedIn is the world's largest Rolodex it just did 600 million people, 2-5 two to five new people join LinkedIn every second.

2.  All things being equal, people will do business with and refer business to people that they know, like, and trust.

3.  Success is reliant on creating, sincere and authentic relationships. Read something every day that's positive right out of the gate to program your mind for success.

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