But what if that's exactly why your marketing feels so hard? What if that's why you freeze up when it's time to post, or why your sales copy makes you feel icky?

Here's the truth: Not all purchasing decisions are driven by problem-solving.

When was the last time you bought something expensive purely because it sparked joy? That weekend getaway you didn't "need." That dress that made you feel like your best self. The art piece that moved you.

That decision came from a completely different place than booking an emergency plumber.

In this episode, I'm challenging the biggest lie in marketing:

That fear and pain points are the only way to sell. They're not.

And for creative entrepreneurs, coaches, artists, and anyone selling transformation over transactions? Joy First marketing is often more profitable.

What we're diving into:

• Why the pain-point formula works brilliantly for plumbers but might be killing your premium brand
• The neuroscience behind joy-based purchasing (hint: happy people spend more generously)
• Real brands winning with positivity—from John Lewis's tear-jerking holiday ads to how Ryan Reynolds built a $14 billion empire through genuine enthusiasm and storytelling
• When joy-first marketing is your secret weapon (and the signs you're forcing the wrong approach)
• Why you get this intellectually but still can't implement it (and what actually helps)

The truth nobody wants to say out loud:

You're allowed to build a business that feels good. That leads with desire instead of desperation. That makes people feel better about themselves, not worse.

And it can be more profitable than the fear-based alternative.

Your work matters. Your joy matters. And showing up with genuine enthusiasm in a world drowning in manufactured urgency?

That's how you stand out.

Resources Mentioned:

• John Lewis 2024 Holiday Ad | https://www.youtube.com/watch?v=z1bRlnyQeDk
• White Stuff "Walkies" Campaign | https://www.whitestuff.com/life-stuff-style/episode-25
• Citrus 48-Hour Brand Refresh https://go.joyfirstworld.com/citrus (early bird pricing ends Friday)
• Joy First Founders' Circle https://go.joyfirstworld.com/jffc

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