The Profitable Creative

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In this episode of the Profitable Creative, host Christian Brim interviews Charlie Riley from OneScreen.ai, discussing the intricacies of out of home marketing. They explore the definition and scope of out of home advertising, the target audience for such campaigns, and the importance of creative messaging. Charlie shares insights on the costs associated with campaigns, the role of AI in marketing strategies, and the transition of OneScreen from a marketplace to a consultative model. The conversation emphasizes the need for diverse marketing channels and the effectiveness of out of home advertising in driving brand awareness and conversions.

PROFITABLE TAKEAWAYS...

• Out of home advertising includes various formats beyond traditional billboards.
• OneScreen.ai works with both B2C and B2B brands to enhance their marketing strategies.
• Creative messaging is crucial for effective out of home campaigns.
• AI plays a role in planning and optimizing marketing strategies.
• The transition from a marketplace to a consultative model was driven by client needs.
• Marketers should experiment with different channels to find what works best.
• Out of home advertising can complement digital marketing efforts.
• Attribution for conversions can be complex but is essential for understanding effectiveness.
• Diverse marketing channels can help brands reach their target audience more effectively.
• OneScreen.ai provides resources and support for brands new to out of home advertising.

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In this episode of the Profitable Creative, host Christian Brim interviews Autumn Carolynn, a passionate photographer and author. Autumn shares her journey from discovering her love for photography in high school to creating a travel photography book inspired by her goal to visit 30 countries before turning 30. She discusses the challenges and triumphs of self-publishing her book, the marketing strategies she employed, and the impact it has had on her photography business. Autumn also reflects on her unique approach to photography, focusing on landscapes and architecture rather than custom portraits, and shares valuable insights on pricing and financial management for creatives. The conversation concludes with Autumn's aspirations for the future and advice for aspiring artists.

PROFITABLE TAKEAWAYS...

• Autumn's passion for photography began in high school.
• She created a travel photography book to inspire others.
• Self-publishing required significant effort and time.
• Marketing strategies included gallery events and media appearances.
• Her photography business has seen growth since publishing the book.
• Autumn focuses on landscapes and architecture in her work.
• She emphasizes the importance of pricing and financial management.
• Networking with other artists has been beneficial for her growth.
• Future aspirations include global art exhibitions and travel photography.
• Advice for creatives includes scaling work and managing finances wisely.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of the Profitable Creative, host Christian Brim speaks with Garrett Dailey of Lucid Consulting about the journey of entrepreneurship, the balance between art and business, and the challenges faced by creative entrepreneurs. They discuss the importance of clarity in messaging, the evolution of Garrett's career, and the insights gained from his experiences in various industries. The conversation emphasizes the need for entrepreneurs to find a balance between creativity and business acumen, allowing for both artistic expression and financial stability. In this conversation, Garrett Dailey shares his journey from freelancing to establishing Lucid Consulting, emphasizing the importance of understanding the difference between creativity and entrepreneurship. He discusses the challenges of communicating value in business, the subjective nature of pricing, and how effective communication can significantly impact business growth. The conversation highlights the necessity for entrepreneurs to solve problems for clients and the role of creativity in enhancing perceived value.

PROFITABLE TAKEAWAYS...

• Lucid Consulting helps businesses communicate clearly to close more deals.
• Garrett's diverse work history shaped his entrepreneurial journey.
• Dropping out of school led to unexpected opportunities in business.
• Understanding the market is crucial for success in any industry.
• Creativity can be stifled by the pressures of business.
• Art should be separate from the need to make money.
• Finding a clear business philosophy is essential for growth.
• The best art often comes from financial support, not direct sales.
• Balancing creative work with business responsibilities is challenging.
• Financial stability allows for greater creative freedom. The transition from creative to entrepreneur can be challenging.
• Understanding the client's needs is crucial for effective design.
• Creativity can significantly increase the perceived value of a product or service.
• The negotiation of value is subjective and varies between individuals.
• Effective communication is key to closing deals and growing a business.
• Entrepreneurs must solve problems for clients to succeed.
• Value is often determined by the buyer's perception, not the seller's.
• The importance of separating art from business in creative fields.
• Subjective value can be influenced by branding and marketing strategies.
• Lucid Consulting focuses on helping businesses articulate their value clearly.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of The Profitable Creative, host Christian Brim speaks with Jeff Revilla, the founder of Poduty, about the journey of creating a unique live podcasting experience. They discuss the origin of the name Poduty, the concept of a mobile theater, and the importance of audience interaction in live events. Jeff shares his transition from a marketing director to a podcasting entrepreneur, the challenges of building a business model, and the financial insights gained in the process. The conversation highlights the need for community and connection in today's digital age, as well as the innovative interactive podcast showcases being developed at Poduty.

PROFITABLE TAKEAWAYS...

• The name Poduty combines 'pod' and 'duty' to create a fun brand.
• Creating a mobile theater allows for unique live podcasting experiences.
• Audience interaction enhances the podcasting experience significantly.
• Transitioning from marketing to podcasting requires a clear vision and execution.
• Building a business model involves understanding risks and potential rewards.
• Community and connection are essential in the post-COVID world.
• Interactive showcases can provide valuable feedback to podcasters.
• The financial journey of a new business can be challenging but rewarding.
• Live events can create a transformative experience for attendees.
• The future of podcasting may involve more live and interactive elements.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of the Profitable Creative, host Christian Brim interviews David Griffiths, founder of Content Creating Academy. David shares his journey from being a musician and music minister to becoming a successful content creator. He discusses the importance of understanding one's audience, building an online presence, and the challenges of transitioning to entrepreneurship. David emphasizes the need for authenticity, community, and personal growth in the content creation space, while also highlighting the significance of integrity in business. The conversation concludes with insights on finding value in content creation and the importance of nurturing a supportive community.

PROFITABLE TAKEAWAYS...

David's journey began as a songwriter and music minister.
Content creation became a way to connect with others and mentor his son.
Building an email list is crucial for long-term success.
Authenticity in content creation resonates with audiences.
It's important to unplug from social media periodically.
Content Creating Academy helps people connect through social media.
Overcoming the fear of creating content is essential.
Community and integrity are vital in entrepreneurship.
Personal growth is necessary for effective leadership.
Finding value in content creation leads to fulfillment.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of the Profitable Creative, host Christian Brim interviews Karen Hite, founder of Hite Digital, who shares her journey from Nicaragua to running a successful digital marketing agency in the U.S. Karen discusses the importance of helping others succeed, the implementation of the Profit First methodology in her business, and the significance of understanding key financial metrics. She emphasizes the need for business owners to be intentional about their growth and to seek knowledge to avoid painful lessons. The conversation also touches on the importance of tracking financial performance and making informed decisions based on data. In this conversation, Christian Brim and Karen Hite discuss the intricacies of running a business, focusing on labor efficiency, the impact of AI, and the challenges of hiring and firing. They share personal experiences of starting a business with little to no savings, the importance of faith in their journey, and the lessons learned from navigating difficult times. The discussion emphasizes the need for operational efficiency, the balance between growth and sustainability, and the significance of trusting the process in entrepreneurship.

PROFITABLE TAKEAWAYS...

• Karen Hite runs Hite Digital, focusing on helping others succeed.
• She emphasizes the importance of being a seeker of truth in business.
• Profit First methodology has been crucial for her business operations.
• Understanding key financial metrics is essential for growth.
• Many business owners lack awareness of their financial numbers.
• Karen's journey includes starting a business while pregnant.
• She believes in learning from others to avoid painful experiences.
• Tracking expenses and profitability is vital for business health.
• The transition from self-employment to business ownership requires a mindset shift.
• Networking and mentorship have played a significant role in her success. We have a lot of control over our labor.
• Hiring should be based on clear profitability paths.
• AI can help reassess business efficiency.
• Consolidation of teams can lead to better profitability.
• The mission of creating jobs can conflict with operational needs.
• Operational efficiencies are often addressed out of necessity.
• Faith can guide business decisions and provide strength during challenges.
• Lessons from past experiences shape future business practices.
• Trusting the process is essential in entrepreneurship.
• Seasons of business require adaptability and gratitude.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode, Christian Brim interviews Jeremy Bishop from Influencer Club, discussing the significance of personal branding in today's digital landscape. Jeremy shares his journey from early entrepreneurship to building a successful brand, emphasizing the importance of authenticity and a solid foundation in establishing a personal brand. The conversation explores the challenges individuals face in self-promotion, the dichotomy between viral fame and genuine success, and the responsibility that comes with building a brand. Jeremy encourages listeners to understand their goals and the impact they can have by promoting their true selves. In this conversation, Jeremy Bishop shares his journey from being part of a company to starting his own business, emphasizing the importance of self-promotion, personal branding, and the challenges of entrepreneurship. He discusses the motivations behind his transition, the significance of building relationships, and the realities of owning a business. The conversation also delves into the complexities of choosing the right business partner and the importance of focusing on what truly matters in business.

PROFITABLE TAKEAWAYS...

• Personal branding is essential for long-term success.
• Building a brand requires a solid foundation in real life.
• Self-promotion should be seen as a way to help others.
• Going viral is rare; focus on consistent growth.
• Authenticity is crucial in branding and marketing.
• Many successful individuals lack social media presence.
• Understanding your goals is key to effective branding.
• You have a responsibility to promote good business practices.
• Self-promotion can feel egotistical but serves a purpose.
• Building a brand is a long-term journey, not a quick fix. Self-promotion is essential and comes in many forms.
• Building a personal brand is crucial, even before starting a business.
• Transitioning to independence can be a slow process.
• It's important to evaluate how clients are treated in business.
• Entrepreneurship involves navigating tough decisions and relationships.
• Not everyone is cut out for entrepreneurship; some thrive better in employment.
• Starting a business requires focus on immediate revenue generation.
• Choosing the right business partner is critical and requires thorough evaluation.
• Partnerships can complicate business decisions and relationships.
• Success can be achieved without owning a business.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of the Profitable Creative, host Christian Brim interviews Josh Ramsey, a Fractional CMO, who shares his journey from traditional media sales to owning an ad agency and eventually transitioning into a software development company. Josh discusses the challenges he faced while shifting from being an employee to a business owner, the importance of understanding marketing strategies, and the need for a sustainable business structure. He emphasizes the significance of delegation, training, and building a culture of growth within a company, especially after experiencing personal and professional losses. The conversation concludes with Josh's insights on creating a software company and the lessons learned throughout his entrepreneurial journey. In this conversation, Joshua Ramsey shares his journey from an early retirement to becoming a fractional CMO. He discusses the importance of identifying market needs, bridging the gap between marketing and finance, and understanding client expectations. Joshua emphasizes the significance of lead generation and measuring marketing success, advocating for a testing approach before investing in strategies. He also offers insights into his resources and consultation services, highlighting the value of education in SEO.

PROFITABLE TAKEAWAYS...

• Understanding the difference between tactical marketing and strategic messaging is crucial.
• Creating a system that allows for delegation can lead to business growth.
• Raising prices can be necessary to hire the right talent.
• Building a sustainable business structure prevents reliance on key individuals.
• Training senior staff to train others fosters a culture of growth.
• Personal losses can lead to significant professional challenges.
• Networking and building relationships can open new opportunities.
• Delegation is essential for personal and professional development.
• A strong business structure allows for continuity during transitions.
• Finding purpose in work can guide entrepreneurial decisions. Joshua retired before 40 and sought new challenges.
• He identified a need for businesses to develop their own software.
• Understanding the cost-effectiveness of marketing strategies is crucial.
• Fractional CMOs can provide a comprehensive approach to marketing.
• There is a gap in strategic marketing for small businesses.
• Clients need to understand their marketing goals clearly.
• Lead generation is essential for business growth.
• Testing marketing strategies can lead to better ROI.
• Education in SEO is vital for business owners.
• Offering free consultations can help build client relationships.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of the Profitable Creative, host Christian Brim speaks with Philippa Gamse, a digital strategy and analytics consultant. They discuss Philippa's journey from the UK to California, her motivations for entrepreneurship, and the importance of analytics in business. The conversation also delves into the impact of AI on search results, the challenges of misinformation, and the growing need for authentic connections in marketing. In this conversation, Philippa Gamse and Christian Brim explore the evolving landscape of AI, its practical applications, and the common pitfalls businesses face in marketing. They discuss the importance of understanding visitor behavior, the significance of key metrics, and the necessity of having a clear strategy in business. The conversation also touches on the challenges of sales and the need for effective communication in interpreting data for clients.

PROFITABLE TAKEAWAYS...

• Philippa Gamse emphasizes the importance of making websites perform better.
• Entrepreneurs often seek independence from corporate politics.
• Analytics can provide valuable insights for business improvement.
• The shift to remote work has changed how we manage outcomes.
• AI in search results can be both helpful and concerning.
• Misinformation is a growing challenge in the digital landscape.
• Authentic connections are becoming essential in marketing.
• Consultants should focus on deliverables rather than hourly rates.
• Understanding website performance is critical for business success.
• Creative types often struggle with data but can benefit from it. AI tools can enhance communication across languages.
• The current AI landscape resembles the internet boom of the late 1990s.
• AI is beneficial for data analysis and identifying trends.
• Businesses often jump into tactics without a clear strategy.
• Vanity metrics can mislead businesses about their performance.
• Traffic without conversion can be counterproductive.
• Understanding visitor behavior is essential for business success.
• Key metrics should align with specific business goals.
• Sales skills are crucial for entrepreneurs to succeed.
• Effective communication is key in interpreting data for clients.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
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In this episode of Profitable Creative, host Christian Brim speaks with Marian Saint of Agency Ignite about her journey from corporate consulting to becoming a full-time photographer and entrepreneur. They discuss the challenges and rewards of entrepreneurship, the transformative power of boudoir photography in enhancing self-image, and the importance of establishing effective business processes for scaling. Marian shares her passion for empowering women creatives and the personal growth that comes with running a business. In this conversation, Christian Brim and Marian discuss the essential elements of building a successful business, focusing on the importance of commitment, processes, and overcoming fears related to delegation. They delve into the mindset challenges faced by creative entrepreneurs, particularly around self-worth and pricing. The discussion also highlights the significance of defining one's target market and building a luxury brand in the photography industry.

PROFITABLE TAKEAWAYS...

• Marian transitioned from corporate consulting to photography.
• She initially pursued photography as a creative outlet.
• Confidence in skills and client acquisition was crucial for her transition.
• Boudoir photography helps women feel empowered and beautiful.
• Marian's clientele often includes women going through life transitions.
• She emphasizes the importance of feeling good about oneself.
• Agency Ignite focuses on helping women creatives scale their businesses.
• Processes are essential for accountability and delegation in business.
• Marian's journey reflects significant personal growth and development.
• She aims to empower women through her coaching and consulting services. You can't just wing it; commitment is key.
• Processes and systems are foundational for lasting businesses.
• Without processes, you're merely self-employed.
• Delegation fears stem from a fear of losing control.
• Entrepreneurship requires personal growth and change.
• Mindset is crucial; everything starts in your mind.
• Surround yourself with the right influences for balance.
• Pricing should reflect the value you provide.
• Identify your ideal client to enhance your business.
• Building a luxury brand requires strategic marketing and service.

Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.  
https://bit.ly/4uCmlX2