The Profitable Website: Digital Marketing Secrets For Small Business Success

I don’t know what it was like when you were a kid, but when I was growing up, I’d usually get a bit of money for my birthday.

Now I’m not talking “crazy money” here—I mean the kind of “10 dollars taped into a card from Great-Aunt Edna” that you probably got too.

 For me, that was the best—both because it meant I had to be intentional about what I bought, but also because I knew I was going to buy SOMETHING…

Sure enough, that money always got spent on one awesome toy or another—and I rarely borrowed more than I had from my parents.

Why does all this matter?

Well, as today’s podcast guest would tell you, having a budget when it comes to your marketing can be just as liberating.

Rich Brooks has been the founder and president of Flight New Media, a digital agency in Portland, Maine, for nearly a quarter-century.

And as Rich explains, a marketing budget can be just as fun to spend as Edna’s ten-spot was back in the day.

First, because it directs your thinking toward results—and consequently helps you get them. If you only have so much to spend, you’re going to spend it wisely.

And second, knowing you have money to spend on marketing means that money is ABSOLUTELY getting spent on marketing…

Which is going to lead to the kind of business success you just don’t see without investing in growth.

I had a great time talking to Rich, and it turned out to be a really fascinating episode, and I think you’re really going to enjoy this one too.

You’ll never look at your marketing the same way again.

Check out his websites 👉https://www.takeflyte.com

https://www.agentsofchange.com

Follow him on Instagram: @therichbrooks 

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered…

✅ Is the Ocean Theme for Wordpress with Elementor is a suitable replacement?

✅ What problem should we solve as a Bounce Rental Company Jumping Castles for kids?

✅ Is having an FAQ section on the homepage is not good? What are your thoughts?

✅ Which software do you use for spin the wheel lead magnet?

✅ How would you generate leads for a re-upholstery shop targeting B2B?

You may or may not know a dirty little secret about local search Google…

It really, really likes showing people businesses that are close to them.

Doesn’t matter if you’re the king of the hill in your neighborhood—

Two towns over, there’s a good chance that when people search locally for what you do, they won’t see YOU.

Not exactly great news, but hey… Those are the breaks.

However, my guest on today’s podcast has dedicated his career to helping businesses like yours make the most of Google local search.

Darren Shaw really is “the man” when it comes to Google. He’s known all over the Web for the work he does, studying how websites rank and talking to thousands of business owners.

And on today’s podcast I’ve got him all to myself, so I can ask all the questions you need to know to win at the local search game.

Which is awesome, because Darren runs White Spark, the agency behind the Local Search Ranking Factors study that comes out every year.

I’ve talked about this ranking factors list a LOT in the past—and now I get to interview the expert himself.

In other words, if you have even a passing interest in local SEO…

You NEED to listen to today’s episode.

Check out his website  https://www.whitespark.ca

YouTube Channel: Whitespark

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out answer to these questions...

✅ What is the most economical and effective way of getting reviews from customers?

✅ How to run a facebook funnel using a video?

✅ What are the tips on getting readers to a self-improvement blog?

✅ What are the biggest ranking factors on SEO? Is it content or backlinks?

What would you say if I asked you for a dollar and promised I’d give you 42 dollars back? 

Great deal, yes? Well, what if I told you there’s a way you can do that RIGHT NOW?

Because the latest studies show that for every dollar you spend on email marketing…

You’re likely to get anywhere from $35-50 back!

That’s a HUGE return, and it’s why email marketing is still my absolute favorite way of building any small business in 2021. 

No doubt about it—email may not be as “hip” as Instagram or TikTok, but it’s still the #1 most profitable marketing channel around.

That’s why, in this episode, I want to teach you all of my best secrets, tips, and strategies.

You’ll learn how to get emails opened. How to get them read. AND how to turn email marketing into actual revenue.

As a result, you’ll be able to build a bigger, more engaged email list.

One that you’ll have a direct line to WHENEVER you need it, so you can send whatever message you choose to any or all of them.

Listen now to start upping your email marketing game today.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Does it affect my google ranking if I change my address?

✅ What colors should I use on my website to build trust?

✅ Which plugin can help monitor leads for a real estate website?

✅ Tips on revamping website?

As you might imagine, people ask me a lot of questions about how to build their business. 

And no matter where they are on their journey—

Just starting out or running things like a boss—

More and more I end up telling them the same thing.

Creating content really is where it’s at.

But when a former podcast guest of mine came back and asked for my advice on what he should be doing with his own content…

I decided I wouldn’t just TELL him.

I’d have him back on the podcast so you could hear me coach him, too!

On today’s episode I host Josh Hall, the owner of a training site for web designers. Now, Josh already creates a lot of free content that helps him sell his courses…

But as you’ll hear, it turns out he could have been getting so much more value out of what he was creating—without doing much extra work at all!

Listen in and you’ll hear for yourself: even if you don’t have a content-heavy business, just a few simple content strategies can bring you incredible rewards.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ What is your advice for the best homepage info hierarchy for best conversion?

✅ Our featured snippets worth it, and what's the best Linkedin strategy to get them?

✅ What way will you recommend promoting photos in Ireland?

✅ What's a good Wordpress plugin to track which buttons of CTA are clicked on my site?

✅ Tips of Facebook Ads and Landing Pages, especially on Black Friday.

✅ When is the best time to start with Facebook Ads?

I don’t want to freak you out, but here’s an important statistic—

Visitors to your site spend about 50 milliseconds—that’s 0.05 seconds!—coming to a first impression of whether or not they like what they see.

But that’s so short that it’s just instinctive… 

After all, how much can you REALLY know in the blink of an eye?

The true “make or break” for your website is your homepage headline. 

Get it right, and people will decide to scroll down your page to see what your site is all about.

Get it WRONG, and they’ll be gone, gone, gone.

That’s why, in this episode, I break down seven common homepage headline mistakes that I see most businesses make.

And I share EXACTLY how to fix them, using three formulas I’ve developed over many years of creating websites for small businesses.

These are the same methods I use to routinely increase website conversion by 200, 300, and even 500 percent!

It’ll help you be persuasive in your headline… while STILL working in your SEO keywords without having to compromise too much. It’s one of my favorite little-known tactics, and I think you’re going to love it. 

Seriously, don’t sleep on this episode—because it has everything you need to get SUPER CLEAR on your value, pull people down your homepage, and can convert them into paying customers.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Any recommendations on how to select hashtags for a service company where the audience is wide?

✅ How to get google map on a public spot?

✅ What messaging can you suggest for a new dentist website? How do you get leads of patients for a new dentist website?

✅ Do you have suggestions for a new youtube channel?