The Profitable Website: Digital Marketing Secrets For Small Business Success

I don’t know if you’ve noticed, but trying to grow your Instagram account can be slow and tedious.

Here’s the worst part—

If you’re like me, you’re busy. (REALLY busy.)

Who has the TIME to grow an IG account? 

It doesn’t help when you hear all the “expert advice” about what you need to do to grow. They make it sound like you have to stop doing absolutely everything else in your business—

And start implementing their strategies 24/7.

Completely impractical, right?

That’s why I’m excited to share today’s episode with you.

I’ll demonstrate some easy, proven tactics that won’t eat up your whole day. In fact, you can do most of them in just about 5 minutes each. That’s less time than it takes to make a pot of coffee! 

Best of all, they work hand-in-hand with what you’re probably already doing on IG right now. 

In other words, you won’t have to work hard to get more engaged followers, faster.

Ready to learn these quick, 5-minute IG hacks?

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ What is a good way to let people know we have content in multiple languages?

✅ Do you think IG is the future in 2021?

✅ How do you strategize Facebook Ads for longer buyers’ journey like bigger ticket items like real estate or housing?

✅ What tips do you have for a local beauty salon starting a YouTube to gain local clients?

✅ Would you recommend having two separate websites for a photobooth and photography business for SEO purposes or combine both into one?

Here’s a quiz: think of a business that could benefit from attracting high-end clients.

If you said your OWN business, then you’re in the right place for this week’s podcast.

My guest is Nicole Heymer, the owner of a boutique creative agency that specializes in making websites for interior designers.

 (She also happens to be a good friend of mine!)

 Now, as you might imagine, an interior designer’s business lives and dies on the quality of the customer that picks up the phone and books a project…

So, for Nicole’s clients, higher-end homeowners are a dream come true.

That means, you’ve probably guessed, that Nicole has learned a lot of actionable tips over the years about how to make your marketing say “luxury.”

She shares her best on the podcast—so you’re definitely going to want to listen if you sell a high-end offering and you’d like to command higher prices in 2021.

After all, nobody typically “needs” luxury goods and services. They’re usually something people “want.”

That means your website has to be, as Nicole says, “sexy”—right from the second your potential customer clicks the link.

 The good news? I convinced Nicole to show you how….

 And you can listen in on today’s episode.

Check out her website 👉 https://www.curioelectro.com

Follow her on Instagram: @curioelectro

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ How to restart or rebuild everything for a banned Facebook account?

✅ Are the browsers discontinuing the FB pixel therefore having to connect with FB through server side? Do you have any insight?

✅ What are some ways to target older/seniors via Facebook? 

✅ How do I increase my online course sales?

✅ Can you target ads to people inside Facebook groups? 

Have you ever heard of a backlink?

That’s fancy jargon for something simple—

A link back to YOUR website from another website.

Here’s why you should care: Getting links back to your website is CRITICAL to Google rankings. 

These links—a.k.a. backlinks—are a powerful signal to Google that your website has some clout. 

If nobody links to you, Google figures your business is small potatoes… Because nobody’s talking about you.

So it’s essential, in other words, to get as many backlinks as you can—usually by asking them directly, or by making content that’s so great that other sites link to you on their own.

But what USED to work when you were trying for backlinks doesn’t work so well now… 

So I want to share 7 of my best strategies—methods that are still working well—so that you can get backlinks more efficiently and effectively.

These are the same strategies that SEO experts are using in 2021, because they help you build powerful, high-quality backlinks that tell Google they should put you in the search results. 

And, as you already know, more traffic means more business—so I know you’re probably itching to dive in.

Lucky for you, I prepared a video on this stuff… Check out and get started on building backlinks as soon as you’re done.

Here are the resources mentioned in this episode:

The Ultimate Google Ranking Kickstart Kit for Service Businesses 👉 https://www.wesmcdowell.com/seo

https://www.helpareporter.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ Have you used Facebook Ads for nonprofits?

✅ Should I start a new channel or continue same channel for my YT? My channel is mainly in local language. Hindi in India and want to develop in English.

✅Should I put both on my site a pixel I set up as well as the Google tag that FB led me to set up too?

✅I always see FB ads about Linkedin marketing strategies for B2B marketing. I’d like to market trusted advisors, but very skeptical as I’ve never heard of anybody actually making $ on LinkedIn. Your thoughts?

✅I am not fond of being in front of the camera, and I do not have an audience, would you recommend starting with FB, YT or instagram?

Exciting news…

There’s a BRAND NEW Instagram feature that can help you repurpose what you’ve already posted so more people can see it.

(Yes! Bigger audience!)

AND it helps you organize your stuff in a way that can positively impact your reach as a business. 

(YES! Even BIGGER audience!)

I love this new feature, and I think you will too.

So I’m going to show you what it is, and why it’s likely to be the next big thing. I’ll also share some proven ideas to get you started, and teach you how to get going in just minutes.

And in case you’re rolling your eyes—

Come on skeptics, I can see you—

Let me remind you that Instagram loves to reward people who use their newer features by giving them greater visibility… And this one should be no exception. 

With what I’m going to teach you, you’ll give new followers a chance to see some of your older posts—

And put your business in front of new audiences right on Instagram with minimal effort. In other words, you won’t need to create anything new.

Can you tell I’m excited?

No lie—I am. Which is why I pulled out all the stops and made this new feature the subject of today’s episode….

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ How costly are google search ads?

✅ What’s the best way to market our office as a whole even if though we have many divisions?

✅ Should we use ads to get people to our YouTube channel?

✅ What are your thoughts on being a generalist vs niche marketing? 

✅ What do you recommend doing if you’re getting great click through rates (and low cost per click) on social media ads but little to no conversions?

Listen, I don’t know if you’ve ever run Facebook ads—

But whether you HAVE… Or you’re ABOUT TO…

 You should know that the entire Facebook advertising world just got turned upside down.

Yes—I’m sorry to be the bearer of bad news, but things just got a LOT more complicated if you’re planning on running FB ads this year.

Here’s how everything shakes out.

Starting with the newest iPhone update, Apple now requires people to CHOOSE to be tracked by Facebook. If you don’t choose, FB can’t use your browsing data to decide which ads to show you.

Sounds great, right? After all, it’s a big win for privacy.

But trust me—it only sounds great until you decide you want to run some of those ads yourself.

Because, as my guest Matt Johnston explains on today’s podcast, this new update is really going to wreak havoc for small business owners.

You see, it’s that tracking code—the very same one that Apple is pushing back against—that helps an advertiser show ads to audiences that might have an interest in learning about their business.

It’s not all doom-and-gloom, however. Matt’s agency runs millions of dollars a year for clients with new, innovative products… So he’s got a lot on the line when it comes to his ads getting through.

And he has some great ideas about how to future-proof your own ads—

So that you can keep profitably growing your business no matter WHAT Apple or anybody else throws at you in the years to come.

Bottom line: before you put another dollar into FB ads, listen to today’s podcast.

Check out his websites 👉https://www.guidesocialglobal.com

https://www.mattjohnstononline.com 

Subscribe to his YouTube Channel: Matt Johnston TV

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ What are your thoughts on using your personal name for Youtube channel vs the company name?

✅ Are display ads good for lead generation?

✅ How do you get people to watch your Facebook or YouTube live if you don’t have an email list?