The Profitable Website: Digital Marketing Secrets For Small Business Success

Some businesses sell skydiving, some sell sex appeal, but some sell…

Insurance. Or accounting. Or bio-thermal imaging.

And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively!

And I’ve got some great ideas for you if your business is on the less-than-exciting side.

In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create content around.

As you’ll hear in our conversation, nothing could be further from the truth.

They walked away with enough ideas to get them into 2023, and I'd bet money that you’ll walk away with just as many for your business.  

Listen to the live coaching call podcast episode now.

Cuz there’s NOTHING boring about more business…

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Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today.

The rest? Well, they’re just window shopping — at least for now.

So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger?

You gotta get 'em on your email list, that’s how.

And the only way to do that is with an absolutely irresistible lead magnet.

Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process.

If this sounds like some kind of sorcery, fear not!

In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets.

We get into all the nitty-gritty details, including:

✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely)

✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now

✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!)

I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better.

So if you’re thinking of skipping this episode… Big mistake! Listen now!

Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/

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Have you used LinkedIn to attract more clients to you and your business?

It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours!

Many small business owners still worry that the platform is too formal or corporate for their audiences.

The truth is — LinkedIn could very well be one of your most underrated marketing channels.

In 2020, LinkedIn was voted the most trusted social network, AND traffic from LinkedIn converts 3x as much as traffic from Facebook, Instagram and Twitter. 

In this week’s podcast episode, I’m taking you deep behind the scenes to know my dead-simple 2-step system — and how I get more business using LinkedIn.

Also, I let you in on the all-too-common method that NEVER works — so you can avoid ever doing it yourself. Seriously, it’s such a turn-off I can’t even tell you (I routinely have to remove connections because they do this!)

So if you’re ready to FINALLY make LinkedIn work for you, let’s dive into the strategy!

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients?

That’s ok! I’m here to help you turn it up to a perfect 10. 

With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website…

So you can break through, and help them see that you’re the one who can help them the most.

Here’s what we chat about today:

✅ The 3 ways to integrate your customer’s stories onto your website for maximum conversions and appointments booked. This puts boring website templates you see everywhere to shame!

✅ What to include in your ‘about me’ section to turn browsers into buyers (hint it’s not all about you!). The trick to lowering people’s BS detector is to include THIS one thing.

✅ How to take your website visitors from pain to pleasure with the right images. You’ll discover how to subconsciously display empathy and position you as the right person.

Who knows…

Just one idea you get from the podcast could add thousands to your bottom line.

Listen to the podcast now and soak up all the secrets, then plan how you’ll add them on YOUR website this week!

Check out more of Jules Dan 👉 https://julesdan.com

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

Does your business cater to locals? Whether you have a single location or 30, you want to be on the map.

Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎)

And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. 

In this podcast episode, I’m going to talk about my perfected location page blueprint you can add to your website for an instant lift to your local visibility.

This is something you can quickly and easily add to your website in an afternoon — and trust me, it’ll make all the difference to your ability to rank and show up exactly where and when it matters to your local customers and clients.

Surely, you’ll be in perfect shape to be found in map listings, resulting in more business.

So if you’ve ever wondered what it takes to be featured in the coveted Google map 3-pack, listen to this podcast! 

It’s like a treasure map for your local business, so don’t sleep on this one!

Cheers to the ultimate destination!

Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short!

I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts.

And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing required!

In this week’s podcast episode, I sat down with Instagram and Tiktok expert Elise Darma to talk about how real businesses can jump on this short video trend and take full advantage of all it has to offer.

We get into it ALL, including:

✅ Why it’s likely not really a TREND at all (This one’s gonna be around for a while, folks!)

✅ What kinds of videos work best for small businesses.

✅ Just how easy is it to make an attention-grabbing video.

✅ Easy repurposing tricks so you can use the same video in 3 different places (3x the eyeballs!)

✅ The recommended posting schedule (that Instagram itself accidentally leaked out) to maximize your exposure and growth.

This one’s definitely gonna give you some good ideas, and inspiration, so give it a listen.

Check out more of Elise Darma 👉 https://elisedarma.com

Follow Elise on IG https://www.instagram.com/elisedarma/

More videos here https://www.youtube.com/EliseDarma

6 Easy Reel Ideas to Grow Your Business 👉 https://elisedarma.co/reels

Download tiktok video with no watermark 👉 https://snaptik.app

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉  https://wesmcdowell.com/training

Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.”

Well I’m here to tell ya, nothing could be further from the truth!

Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops.

So if you wanna know what each one needs to be responsible for in any successful small business…

Don’t sleep on this one, it’s one of the most important fundamentals in strengthening your business.

Because websites and social media are stronger TOGETHER 🤝🌈

So listen now and discover it for yourself! 

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Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️?

Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review.

So which direction is gonna be most effective in growing your business?

In other words — are all reviews created equal? Not really!

In this podcast, I’ll be breaking down the key differences between Yelp, Google and Facebook as review platforms, showing you the good, bad and — yes, potentially very ugly sides of each.

By the end, you’ll know which platform you should chase, and direct your customers toward if they want to leave you that 5 star review.

And you’ll also know which platform I’d give ZERO ⭐️’s if I could! (Ok, that was dramatic, but you’ll see what I mean...)

So listen now and get those ⭐️⭐️⭐️⭐️⭐️ today!

Get web hosting for less! Head out to 👉 https://wesmcdowell.com/hosting 

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If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business.

But like all things marketing, it’s all in the optimization if you wanna see real results. 

I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎

Seriously, my Google My Business videos are some of my most popular on Youtube, which brings a crazy amount of questions from my audience. And a lot of them are asking the same things…

So I decided to answer all the most important (and popular) questions I get about Google My Business. 

These answers will mean the difference between ranking #1 or somewhere on page 7, so this will be worth every second of your time!

The Ultimate Google Ranking Kickstart Kit for Service Businesses 

👉 https://wesmcdowell.com/google 

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you.

In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. 

He wants to rank #1 in local search to be exact. And the cool part? It’s totally doable! 😎

So what’s it gonna take? During this coaching-style episode, we discuss small tweaks and a few bigger marketing shifts he can make to reach his goal — hint — these are things YOU can do too! 

We talk about it all, including:

✅ Is content marketing good for local businesses?

✅ The 2-tiered Facebook ad strategy that’s perfect for local

✅ Why knowing your numbers is the secret sauce to profitable advertising

✅ Way, way more!

So listen in on the conversation and “borrow” all the good ideas for your own business…

I think you’re gonna love this one!! 😍

The Ultimate Google Ranking Kickstart Kit 👉 https://wesmcdowell.com/google

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training