The Profitable Website: Digital Marketing Secrets For Small Business Success

Running paid ads is an excellent way to get quick traffic to your website. 

But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳

Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎

When your website’s less like a strainer and more like a mousetrap, an amazing thing starts to happen — your ads that were a never-ending money pit are now suddenly profitable.

And the best part of this is, these aren’t crazy “I need to call my web designer” fixes...these are easy to do yourself.

So listen now and be ready to turn your website into that customer trap, like it was always supposed to be.

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Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind.

And that’s why I couldn’t be any more excited to share this podcast episode with you!

Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successful lawn care business. 

He has an epic goal for this summer… to TRIPLE his client list. While that may sound daunting, I was more than up for the challenge! 😎

We look into everything he’s currently doing right, and what could use some work… and I’ve got some great ideas he can get going with TODAY to help get him there.

So if you’re doing great already and just wanna break through to that next level…

Or if you need to just get things finally moving for your business…

Just think what tripling YOUR business could look like. I’m here to support that outcome 💯%!

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳 

It all comes down to who does SEO better — you or your competition?

Here’s the good news — your competition probably isn’t getting this episode.

In this podcast, I go over my precise SEO system I’ve used on countless clients, and it’s still what I teach to this day. Why? Because it works like a charm. 😎

Just follow along — ✔️ check off each item, and before you know it, you’re on top already! 

So listen now and get that top spot!

The Ultimate Google Ranking Kickstart Kit for Service Business

👉 https://wesmcdowell.com/google

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!)

But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided some solid answers. 

So if you have any lingering questions, doubts or concerns over advertising on Facebook, chances are we’re gonna cover it in today’s Q&A show. 

So whether you’re a seasoned advertiser, just dipping your toe in, or just never got Facebook ads to work for you and your business, there are plenty of gems in here just for you and where you are TODAY.

Listen now and go get those answers you never even knew you needed 😎

You can find Amanda Bond at: 

✅ https://theadstrategist.com

✅ https://facebook.com/theadstrategist.com

The Profitable Facebook Ads Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated.

This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Facebook advertising, and she’s gonna walk us through the “gold standard” targeting option you should be using — the Lookalike audience.

The concept couldn’t be simpler… you simply create a custom audience of people who either visit your website, opt in for your lead magnet, or even paying customers. You then deputize Facebook to do what they do best — crunch the data.

Specifically, they figure out what all your best converters, or customers have in common. Then (here’s the good part!) they scour their users to find millions of other potential customers who have the same thing in common, and look just like your existing customers. (Look like, lookalike, get it?)

There are some serious a-ha moments in this episode, so even if Facebook ads aren’t on your radar, just give it a listen.

I bet this will give you something new and exciting to consider.

Cheers to new opportunities, and even more of our best customers!

You can find Amanda Bond at:

✅ https://theadstrategist.com

✅ https://facebook.com/theadstrategist.com

The Profitable Facebook Ads for Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam.

✅ What is the best way to advertise my photography business and get more conversions to my local market?

✅ What tips can you give for a person struggling with conversions but can push traffic?

✅ Would Facebook Ads for service based businesses like emergency plumber the right thing to do? Or just do Google ads or SEO?

✅ Should I have the name of my business be keyword rich and a dot com extension only for my website?

✅Which event is best to register for trial? Conversion or Traffic?

It’s every business owner’s dream: #1 in the search engines for a really popular keyword.

Wouldn’t that be great?

Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery.

Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.)

However, #1 or not, you can still build an INCREDIBLE business with a more achievable SEO strategy.

By focusing on the basics and sticking to what’s easy to do—but that still gets results—you can accomplish great things.

That’s where my guest on today’s podcast, Dana Nicole, comes in.

Dana is an SEO content writer. And yes, she knows all the crazy tips and tricks.

But in this episode, she talks at length about going back to the SEO basics.

Because let’s face it—there are lots of SEO “ninja” strategies out there that you can try to put in place for your business.

They’re going to cost you a lot, though—either in hours as you try to do them yourself, or in money when you pay an agency to execute on them.

Dana shows us what really, RELIABLY works over time… And she makes the point for getting started as early as you can.

After all, as she says, it can often take months for your SEO labors to start bearing fruit—

So you want to make sure you’re doing things right.

Better listen to today’s episode before you waste another day. 😉

Check out her website at 👉  https://dananicoledesigns.com

Follow her on Instagram 👉  @dananicoledesigns

SEO Resource:

The Ultimate Google Ranking Kickstart Kit for Service Businesses

Here are the tools mentioned in this episode:

Keyword Density Tool 👉https://www.smallseotools.com/keyword-density-checker

Image Optimization Tool 👉https://www.tinypng.com

Wordpress Plugin Tool 👉https://www.rankmath.com

https://www.yoast.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ Would you recommend a booking section on a photography website?

✅ How do you make potential clients understand that they need website even though they have Facebook pages?

✅ Can I get traffic to my website through Google and Facebook?

✅ Any tips of getting people to call through a landing page or website?

JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her.

But she’s also very successful at selling to her audience.

(Hey, nobody said you can’t make a great living from helping people.)

What’s the secret to JuJu’s success?

 In part, it’s the vibrant, super-engaged community she’s built inside her Facebook group.

 On today’s podcast, JuJu shares all her best secrets—

 So you can learn how to get more engagement in your own Group on Facebook, whether you’ve been running one for a while or you’re just thinking about getting started.

And if you’ve been thinking about how to use a Facebook group to get closer to the right people for your business…

You’re definitely not going to want to miss today’s episode.

Check out her website 👉https://www.jujuhook.com

https://www.primetimeprosper.com

Like her Facebook Page: Juju Hook 

Join Her Facebook Group: Primetime Posse

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ Where do you suggest redirecting clients to after they sign up for your lead magnet?

✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google?

✅ Would you say Facebook is the best way to advertise our hiking tour business?

✅ How often should you update your Google My Business profile? Does it help with SEO if you update more frequently?