Dr. Scott Goldman is a high performance and clinical psychologist with 25+ years of experience working with elite athletes and organizations in the NBA, NFL, MLB, and NCAA. His expertise extends across performance psychology, talent development, and organizational dynamics.

He’s also been a key advisor to the NCAA, co-authoring several mental health best practices and serving on its Mental Health Task Force. He holds fellow status with both the American Psychological Association and the Association for Applied Sport Psychology, and has trained under Albert Ellis, creator of Rational Emotive Behavior Therapy.

Dr. Goldman is the founder of AIQ+, a cutting-edge platform that combines decades of psychological insights with AI to assess and predict athletic intelligence. AIQ+ provides front offices, coaches, and players with instant, actionable data to improve talent acquisition, development, and performance. Designed to work alongside traditional evaluation tools, it helps teams identify trainability, mental agility, and decision-making under pressure—traits that often separate good athletes from great ones.

Chapters:

• 00:56 The Birth of AIQ: Merging Psychology and Sports
• 02:04 Understanding Athletic Intelligence Quotient (AIQ)
• 04:48 What Separates Good Athletes from Great Ones?
• 09:42 The Trainability of Mental Skills in Athletes
• 13:06 Misunderstandings in Athlete Cognitive Makeup
• 16:24 Using AIQ for Talent Selection and Development
• 20:11 Transferability of AIQ Beyond Sports
• 22:20 AIQ vs. Traditional Testing Methods
• 24:54 Leveraging AI and Data for Deeper Insights
• 28:07 The Future of AIQ and Its Expansion
• 31:43 Intelligent Athletes: Case Studies and Insights

Scott Goldman: 🏠Website: https://aiq.team/

💼LinkedIn: https://www.linkedin.com/in/scottgoldmanphd/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

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Jonas Mårtensson is the General Manager of Cleeks Golf Club, a team in the LIV Golf League. With a background as the former CEO of Mojang Studios (the creators of Minecraft) and co-founder of Happy Socks, Jonas brings deep experience in global brand building, consumer engagement, and innovation. Now, he’s applying that expertise to the world of professional golf.Cleeks Golf Club is more than a team — it’s a bold vision for the future of the sport. Rooted in tradition yet driven by creativity, the club blends golf, fashion, art, and music to inspire the next generation of fans. Their mission is to celebrate the game’s legacy while reshaping its future — a “Tradition Refreshed."LIV Golf itself is reshaping the professional landscape with a high-energy team format, player transfers, and global competition. With 13 teams competing across the season, it’s creating new rivalries, fan experiences, and media opportunities in a way traditional tours haven’t seen.

Chapters:

• 03:30 Understanding Liv Golf's Structure and Team Dynamics
• 06:39 Building a Brand in Golf: The Cliques Approach
• 09:48 Trends in Golf Fashion and Consumer Identity
• 13:01 Leveraging the Liv Golf Platform for Brand Growth
• 16:12 Future Aspirations and Broader Sports Trends

Jonas Mårtensson: 🏠Website: https://www.livgolf.com/ https://www.livgolf.com/cleeks-gc💼LinkedIn: https://www.linkedin.com/in/jonas-m%C3%A5rtensson-28815712/ original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=se

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Anthony Dittmann is a master of reimagining live sports. With over 25 years producing televised events for ESPN, the NFL, and NBC, he’s now channeling that expertise into the creation of an entirely new sport: OmegaBall. Combining innovation, speed, and spectacle, OmegaBall throws out traditional soccer rules in favor of a high-energy, three-team format built for the next generation of fans.

From the red carpet at the ESPYs to launching his own league, Anthony shares the story behind OmegaBall’s creation, how his background in event production helped bring it to life, and why he believes this could be the next big thing in global sports entertainment. OmegaBall is headed to the national stage with its biggest moment yet — the 2025 OmegaBall World Invitational airing live on ESPN2 from Disney’s Wide World of Sports on August 1st.

Chapters:

00:57 The Concept Behind Omega Ball

02:40 The Evolution of Omega Ball

05:40 Player Demographics and Recruitment

06:57 Business Model and Future Growth

09:36 Education and Market Awareness

12:40 Creating a Compelling TV Product

15:25 Reception from Traditional Soccer Community

17:29 Technology and Future Opportunities

Anthony Dittmann: 🏠Website: https://omegaball.com/💼LinkedIn: https://www.linkedin.com/in/anthony-dittmann-a0037386/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.

Adam Cook, Vice President at Campus Ink Sports, brings a rare mix of athlete, educator, and entrepreneur. A former collegiate volleyball champion turned Northwestern faculty member, Cook has spent his career helping student-athletes transition into leadership and brand ownership.Backed by Mark Cuban, Campus Ink is pioneering NIL merchandising through The NIL Store—giving every college athlete the tools to monetize their name, image, and likeness. From real-time merch drops to athlete education, Campus Ink is building the future of college sports branding.

Chapters:

00:57 – Adam Cook's Background and the Origin of Campus Ink

03:45 – Navigating the NIL Landscape: Lessons Learned

07:57 – Understanding Campus Ink: Services and Offerings

09:42 – The Speed of Sport: Real-Time Merchandise Opportunities

11:14 – Building Relationships with Athletes

13:48 – Athlete Behavior and Engagement in NIL

16:19 – The Future of NIL and Campus Ink's Roadmap

19:47 – Fundraising and Growth Opportunities

22:05 – Emerging Opportunities Beyond College Sports

24:15 – Capturing Youth Athletes and Future Branding

26:26 – Memorable Merchandise Drops and Their Impact

Glenn Schneider, CEO of SUSA FC, brings a unique blend of corporate leadership and grassroots passion to the youth soccer landscape. Under his direction, SUSA has grown into one of the most respected youth clubs in the country—focused not only on athletic excellence but also academic accountability, character building, and community engagement.SUSA FC isn’t just about developing elite players—it’s about shaping well-rounded individuals. With a strong emphasis on values like teamwork, discipline, and sportsmanship, the club offers a holistic environment where young athletes are mentored on and off the pitch. Schneider’s leadership has helped guide the club through evolving topics like NIL, college pathways, and community impact, all while keeping player development at the core.

Chapters:

00:00 – Introduction to SUSA FC and Glenn Schneider

02:10 – Glenn's Journey from Corporate America to Soccer CEO

04:08 – Building a Soccer Club: Strategy and Infrastructure

08:48 – Managing Expectations: Parents and Player Development

10:56 – Community Engagement and Social Responsibility

13:49 – Navigating NIL and College Pathways for Athletes

16:23 – Future of Soccer in the U.S. and SUSA’s Role

21:40 – Leadership Insights and Mentorship

Glenn Schneider:

🏠Website: https://www.susaacademy.com/

💼LinkedIn: https://www.linkedin.com/in/glenn-schneider-2622b/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Johnny Grave, CEO of Major League Cricket, brings decades of global sports leadership to one of the fastest-growing professional leagues in the U.S. With a background leading Cricket West Indies and shaping international tournaments—including the 2024 Men's T20 World Cup—Grave is now focused on building the premier cricket ecosystem in America.

Major League Cricket (MLC) is at a turning point. With growing fan bases, expanding city franchises, and cricket’s return to the Olympics in 2028, MLC is positioning itself as the gateway to the sport’s U.S. future. From player development to media rights and tech innovation, the league is bridging the gap between cricket's global heritage and its American potential.

Formed with strong backing and ambitious vision, MLC enters its third season with momentum. Under Grave’s leadership, the league is not just aiming to grow cricket in America—it’s working to make it a cultural and commercial mainstay for generations to come.

Chapters:
00:00 – Introduction to Major League Cricket
06:13 – Structure and Expansion of MLC
12:11 – Player Composition and Talent Acquisition
18:02 – Media Rights and Viewership
24:02 – Technology and Future Trends in Cricket

Johnny Grave:

🏠Website: https://www.majorleaguecricket.com/

💼LinkedIn: https://www.linkedin.com/in/johnny-grave-b0336526/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Taylor Meyer is a serial entrepreneur and the Managing Partner at Hyperspace Ventures. After successfully founding and exiting his first tech company while still a student-athlete, With advanced degrees from UNC and Harvard, his background blends deep technical knowledge with sharp business strategy.Hyperspace Ventures specializes in building web and mobile applications, digital infrastructure, and marketing systems, while also investing in early-stage companies across sports, consumer tech, and health. Recently, Hyperspace Ventures expanded its portfolio with a $6.8M investment into pickleball and emerging tech companies—marking a bold move into fast-growing cultural and digital trends.The firm also builds internal tools like Space Dial, Launch Deck, HyperHire, and The 42 Club, helping founders scale faster across operations, fundraising, hiring, and community building.

Chapters:

01:00 – Introduction to Hyperspace Ventures

05:33 – The Pickleball Phenomenon

10:56 – Common Mistakes in Startup Founding

15:59 – The Future of Technology and AI

Taylor Meyer:

🏠 Website: https://www.hyperspaceventures.com/

💼 LinkedIn: https://www.linkedin.com/in/taylor-meyer/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Marc Riccio, CEO of USA Lacrosse, brings decades of sports business experience from leadership roles at the New York Jets, Lagardère Sports, and more. Now leading the national governing body for lacrosse, he’s focused on expanding the sport’s reach, driving innovation, and strengthening its presence across the country.

Lacrosse is one of the fastest-growing sports in the U.S., and USA Lacrosse plays a central role in that growth. With over $300 million invested into development since its founding, the organization supports everything from youth leagues to Team USA. With a focus on inclusion, coaching education, and new formats like Sixes, USA Lacrosse is shaping the sport’s next chapter.

USA Lacrosse was created in 1998 through the merger of eight grassroots organizations. That collaborative spirit still drives the mission today—especially as the sport eyes future Olympic inclusion and new global audiences.

Chapters: 01:01 – Marc Riccio's Journey to CEO03:26 – The Growth of Lacrosse in the U.S.05:29 – USA Lacrosse's Role in the Ecosystem08:01 – Training and Development for Sixes Lacrosse09:50 – Addressing Specialization in Youth Sports12:07 – Commercialization and Integrity of the Game16:56 – Future of Lacrosse in College and Beyond19:52 – Emerging Leagues and Their Impact22:26 – Decision-Making in a Data-Driven World25:18 – Legacy and the Future of Lacrosse28:07 – Personal Growth and Mentorship

Marc Riccio: 🏠Website: https://www.usalacrosse.com/magazine💼LinkedIn:https://www.linkedin.com/in/marcriccio21/Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Brag House is reshaping the college gaming landscape by blending community, culture, and casual esports into one inclusive platform. Focused on the Gen Z experience, the platform empowers casual gamers to connect, compete, and grow—while giving brands an authentic way to engage a generation that values voice, identity, and experience over hype.

LaVelle Juan, CEO and Co-Founder, brings a rare mix of athlete-driven grit and entrepreneurial innovation to Brag House’s mission. In this episode, he shares the company’s community-first approach, how language and identity drive connection, and why gaming is one of the most powerful tools to understand—and engage—the next generation.

Chapters:

01:11 – LaVelle's Journey: From Athlete to Entrepreneur

04:41 – Building Brag House: The Intersection of Sports and Gaming

07:18 – Community-First Approach: Authentic Engagement with Gen Z

11:21 – Innovative Activation Strategies for User Acquisition

13:29 – The Power of Language and Community Identity

17:15 – Monetizing Community: Balancing Authenticity and Revenue

22:09 – Understanding Gen Z: Behavioral Insights and Market Trends

26:22 – Future Vision: Expanding Brag House's Impact

30:50 – Advice for Entrepreneurs: Lessons from the Journey

LaVelle Juan: 🏠Website: https://www.braghouse.com/💼LinkedIn: https://www.linkedin.com/in/lavell-juan-bh/

Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Ed Moed is helping redefine how sports brands grow—with clarity, creativity, and cultural relevance. As CEO of Hot Paper Lantern and its sports-focused division, Digital Sport, he’s leading a new wave of brand strategy that goes beyond hype to deliver trust, meaning, and results.Ed shares what today’s most successful sports organizations and startups get right about storytelling, how to avoid “shiny object syndrome,” and why internal culture is just as important as external messaging. From athlete-led brands to venture-backed sports tech, this conversation dives into how brand clarity can accelerate growth in one of the fastest-evolving industries on the planet.Chapters02:39 – The Evolution of HPL in Sports05:37 – Market Research and Identifying Opportunities07:59 – The Importance of Storytelling in Business10:54 – Navigating Challenges as a Startup13:30 – Internal vs External Storytelling16:04 – Building Trust and Culture in Organizations18:54 – Avoiding Shiny Object Syndrome21:38 – Advice for Young Founders24:07 – Future Trends in Sports and Technology27:50 – Closing Thoughts on Communication & Legacy

Ed Moed:🏠 Website: https://www.hotpaperlantern.com/

💼 LinkedIn: https://www.linkedin.com/in/ed-moed-31369a6

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/